6 Tips to Make Your Ad Copy Sales-Driven

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6 Tips to Make Your Ad Copy Sales-Driven

• By DSIM

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1. Research

• Search each and every detail of your audience,
  their behavior their problems and their desires.
• After the research youll be able to address your
  audience in a better way.
• If you have details of your Target audience then
  it would be easy for you to prepare a suitable
  message for them

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2. Emotional Marketing

• Emotional marketing is something that triggers
  your audience.
• Emotional responses act 5 times faster than our
  brain to conclude the same information.
• Some marketers opt this technique to increase
  your customer base.
• The most common emotion types are fear, sadness,
  anger, and joy.

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3. Engaging Headline

• It is always important to make your audience
  notice right from the beginning of the ad.
•  If youve not grabbed your audience attention,
  your ad copy wont be read by them.
• To write engaging headline you can use tools like
  Hemingway Sharethrough, HubSpot, CoSchedule 

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4. Present, noticeable and Informative Content

• When youre creating an ad, ensure its clear and
  informative.
• Add the USP of your product or service in your ad
  copy. 
• See this example of a persuasive AdWords ad in
  the following image-

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5. Statistics Facts

• Stats always drive the attention of the audience.
•  When youre creating an ad, highlight a problem
  with the help of stats.
• You can easily convince your customers with the
  help of these ads.

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6. Test and experiment it

• Once, youve come to know to write a perfect ad
  copy, its time to test and experiment it.
• You can optimize your ads using Google Conversion
  Optimizer
• This will help you in knowing if your ad is
  suitable for running or not

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About DSIM

• Delhi School of Internet Marketing is Indias
  Premier Digital Marketing Training Institute
  delivering training to professionals,
  entrepreneurs and job-seekers, The institute
  offers Masters in Digital Marketing, making
  individuals learn how to do marketing online. It
  offers Digital Marketing course in Bangalore,
  Pune, Hyderabad , Delhi all over India. It also
  offers the best Digital Marketing course in
  Bangalore. 
• DSIM blog has been brought under the same. Its
  an effort to give readers the most up-to-date,
  reliable information, so that they can step up
  their marketing strategies.