Will Digital Marketing be automated in 2018?

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Will Digital Marketing be automated in 2018?
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Automation can be defined as the use of
technology for performing a certain procedure or
a process without any human assistance. Digital
marketing automation can be defined as the use of
the latest technology or the software that is
specially designed for the marketing and
promotion of product and services. This software
is designed for the use of digital marketing
channel more effective and efficiently. The main
reasons for market automation are It helps in
developing and analyzing the market campaigns and
customers. It also helps in moving contacts from
leads to the prospective customer. It also helps
in the management of marketing campaigns. As
digital marketing is a dynamic industry, This
industry has shown an immense growth from the
past following years and as the time will pass it
will be and with the introduction of artificial
intelligence, it will surely take the digital
marketing to the next level.
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With the introduction of artificial
intelligence in digital marketing, it will surely
lead to an increase in the effectiveness and
importance of the digital marketing channels. In
digital marketing, all the marketing strategies,
analysis implementation of the plan, the
feasibility of the marketing of the product and
services, etc are done manually but with the
introduction of artificial intelligence, it will
reduce the efforts of human that are involved in
digital marketing.  It will not only reduce the
efforts of human but will also reduce the
requirement of manpower in digital marketing
industry which will help in the reduction of cost
of the marketer, as the marketer will not have to
employ a large number of manpower for different
types of job.
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With the introduction of artificial intelligence
in digital marketing, all the marketing process
from strategy formulation to implementation of
the plan for marketing each of task could easily
be firmed by the software and within very less
time. Also with the introduction of artificial
intelligence, the chances of human error and
mistakes will be will be minimized or it can also
be eliminated. As everything in this universe
has some pros and cons to the use of artificial
intelligence in digital marketing is also begged
by some disadvantages such as the introduction of
artificial intelligence in digital marketing will
give rise to system generated errors.
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As the technology is growing, artificial
intelligence and automation are also emerging in
each sector. It is also emerging in the digital
marketing industry although this will take a few
years to enter in this sector fully and it will
take digital marketing to the new level. This is
how automation is going to help the people in the
field of Digital Marketing to grow its
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