4 Winning Tactics For Branding Strategy

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4 WINNING TACTICS FOR BRANDING STRATEGY
NEWTON CONSULTING
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WELL-DEFINED MISSION VISION
We generally use mission and vision
interchangeably, without realizing how
significant it is to mark a clear cut distinction
between them and define them appropriately. Our
brand strategy should reflect the vision and
mission of the company.
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SMART SIMPLE LOGO
The logo of the company also plays a significant
role while determining the branding of the
company. The logo defines the company and helps
in brand recall in a major way. So the logo
construct should reflect the mission and vision
of the company.
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SEGMENTATION, TARGETING POSITIONING
Make sure that the audience for whom the product
or service is designed for clearly need the
brand the need can be existing or latent need.
Furthermore once they are segmented efficiently,
they should be targeted to the relevant audience
and positioned at a point of difference.
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360 COMMUNICATION
When a product is launched or a service is
introduced it is important to understand the
nuances associated along with it. Commonly it is
seen that the company forgets to consider the
importance of 360 degree communication and
manages the brand in a single way.
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ABOUT US
Newton Consulting India is the subsidiary of
Newton Consulting Group Inc. with its HQ in New
York, USA. We are amongst the best branding
agencies in India. Our services include Business
Consulting, Product Development, Creative
Designing and Digital Media Marketing. If you are
looking for a branding agency then call us at
011- 40045910 or visit our website
http//www.newton.co.in/