HSA 505 competitive success--snaptutorial.com

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HSA 505Competitive Success/snaptutorial.com
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HSA 505Competitive Success/snaptutorial.com
HSA 505 Week 1 Discussion 1 For more classes
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Discussion 1 - Please respond to the following
"The Product Life Cycle Part" Assess the value
of the product life cycle as a tool for product
succession planning and related product
management activities. Give your opinion on
whether or not the Product Life Cycle can help
health care managers in promoting portfolio
planning, strategy formulation, and forecasting.
Provide one (1) example to support your rationale.
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HSA 505Competitive Success/snaptutorial.com
HSA 505 Week 1 Discussion 2 For more classes
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Discussion 2 - Please respond to the following
"New Product Process" Create an argument in
support of the assertion that the Product Life
Cycle enhances marketing outcomes in the health
care industry. Provide support for your
argument. Suggest at least two (2) examples that
support the notion of the limiting life span of
health care products as a necessity in the
ongoing and systematic product succession
planning effort.
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HSA 505Competitive Success/snaptutorial.com
HSA 505 Week 2 Discussion 1 For more classes
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Discussion 1 - Please respond to the following
"Marketing Growth and Strategic Planning"
Justify the assembly of a balanced product
portfolio by marketing managers as a means of
ensuring extended success in the health care
market industry. Provide two (2) real-life
examples to support your rationale. Assess the
importance of portfolio planning in the health
care industry, and determine at least one (1)
approach to
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HSA 505Competitive Success/snaptutorial.com
HSA 505 Week 2 Discussion 2 For more classes
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Discussion 2 - Please respond to the following
"Market Expansion and Drivers Management"
Interpret the importance of continually pursuing
opportunities for growth within the health care
marketplace, and identify expansion opportunities
available to health care institutions through the
use of Igor Ansoffs Product-Market Expansion
Grid. Provide support for your response. Assess
the critical pursuit of identity management and
its role in
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HSA 505Competitive Success/snaptutorial.com
HSA 505 Week 3 Discussion 1 For more classes
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Discussion 1 - Please respond to the following
"Brand Design Model" Evaluate the value of
assigning appropriate brand identities to
represent health care goods, services, and
institutions. Provide support for your
rationale. Assess the value of Calder and
Reagans Brand Design Model as a device for
systematically guiding health care marketers
through the process of formulating brands.
Explain one (1) reason why a SWOT analysis is
needed to
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HSA 505Competitive Success/snaptutorial.com
HSA 505 Week 3 Discussion 2 For more classes
visit www.snaptutorial.com   HSA 505 Week 3
Discussion 2 - Please respond to the following
"Brand Portfolio Molecule and Brand Report Card"
Based on your review of the Learnscape scenario
titled Learnscape 3 Recover and Retention,
explain the fundamental reasons why brands do not
exist in isolation but do exist in larger
environments that include other brands. Provide
two (2) specific recommendations or solutions
that help the health care facility in this
scenario improve patient satisfaction.
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HSA 505Competitive Success/snaptutorial.com
HSA 505 Week 3 Product Development For more
classes visit www.snaptutorial.com   HSA 505 Week
3 Product Development - Health services continue
to affect the gross domestic product, and this
dramatic transformation has great demands on each
dollar spent to deliver patient-centered
products. Health care marketing must be
repeatedly applied and practiced strategically to
include environmental dimensions, such as
technology, socioeconomics, competition, and
regulatory.
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HSA 505Competitive Success/snaptutorial.com
HSA 505 Week 4 Case Study 1 Revitalizing a Brand
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505 Week 4 Case Study 1 Revitalizing a Brand
- Read the case study titled Revitalizing a
Brand, located in the online course shell. Use
the Internet or Strayer databases to research the
branding and communication strategies of one (1)
health services organization that is similar to
the health services organizations mentioned in
the case study.
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HSA 505Competitive Success/snaptutorial.com
HSA 505 Week 4 Discussion 1 For more classes
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Discussion 1 - Please respond to the following
"Brand Stretch Spectrum and Market Product Grid"
Assess the importance of evaluating newly
developed health care products in order to
determine whether the products should carry
existing brand names or whether they should be
assigned new brand names. Suggest realistic
branding strategies needed for marketers to
evaluate newly developed health care products or
services. Provide support for your rationale.
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HSA 505Competitive Success/snaptutorial.com
HSA 505 Week 4 Discussion 2 For more classes
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Discussion 2 - Please respond to the following
"Lateral Marketing Strategy" Assess the value
of target marketing as an effective health care
marketing strategy. Appraise the degree to which
vertical and traditional segmentation help
marketing managers use target marketing
strategies. Support your rationale with at least
two (2) specific examples of target marketing
within a health care organization with which you
are familiar.
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HSA 505Competitive Success/snaptutorial.com
HSA 505 Week 5 Discussion 1 For more classes
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Discussion 1 - Please respond to the following
"Marketing Segment and Perceptual Map" Evaluate
the value and utility afforded by Philip Kotlers
Segment-by-Segment Invasion Plan as a tool for
mapping current and future market segment
pursuits. Provide support for your
rationale. Assess the importance of a Perceptual
Map for current and potential product offerings
in the marketplace. Suggest one (1) way in which
this instrument can be used by marketers to
affect better product positioning outcomes
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HSA 505Competitive Success/snaptutorial.com
HSA 505 Week 5 Discussion 2 For more classes
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Discussion 2 - Please respond to the following
"Product Ladder and Hierarchy of Needs" Assess
the importance of the Ries and Trouts Product
Ladder as a target marketing device within the
health care industry. Provide a rationale for
your response. Assess the level of necessity for
health care marketers to possess an effective
understand of human motivation in order to better
understand their customers. Provide at least two
(2) specific examples of the use of human
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HSA 505Competitive Success/snaptutorial.com
HSA 505 Week 6 Discussion 1 For more classes
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Discussion 1
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HSA 505Competitive Success/snaptutorial.com
HSA 505 Week 6 Discussion 2 For more classes
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Discussion 2 - Please respond to the following
"Customer Experience Management" Based on your
review of the Learnscape scenario titled
Learnscape 1 Staying Relevant, examine the
potential mutual benefits that are afforded to
health care organizations and their respective
customers populations when health care
organizations design and manage all-encompassing
customer experiences. Provide an example of such
potential mutual benefits to support your
rationale.
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HSA 505Competitive Success/snaptutorial.com
HSA 505 Week 7 Case Study 2 Stopping Outshopping
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e Study 2 Stopping Outshopping Due Week 7 and
worth 220 points Read the case study titled
Stopping Outshopping, located in the online
course shell. Then, use the Internet or Strayer
databases to research similar marketing
strategies in the health care industry. Write a
four to six (4-6) page paper in which you 1.
Based on the textbooks summary of Timothys
philosophy of continually striving for
excellence, determine whether or not Scarlet.
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HSA 505Competitive Success/snaptutorial.com
HSA 505 Week 7 Discussion 1 For more classes
visit www.snaptutorial.com   HSA 505 Week 7
Discussion 1 - Please respond to the following
"Understanding Customer Wants and Needs and PEST
Analysis" Argue whether or not you believe that
health care marketers must understand customers
and their perceptions of product offerings in
order to effectively monitor prowess at
addressing and satisfying customer wants and
needs. Provide an example of your argument in
action to support your rationale.
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HSA 505Competitive Success/snaptutorial.com
HSA 505 Week 7 Discussion 2 For more classes
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Discussion 2 - Please respond to the following
"Michael Porters Five Forces Model" Examine
the key reasons why intense competition and
rivalry characterize the health care industry.
Suggest one (1) example to support your
rationale. Appraise the value and importance of
Michael Porters Five Forces Model as a tool for
facilitating the understanding and addressing of
the competition within the health care industry.
Provide at least two (2) specific
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HSA 505Competitive Success/snaptutorial.com
HSA 505 Week 8 Discussion 1 For more classes
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Discussion 1 - Please respond to the following
"Competition Model" Justify the fundamental
reasons that marketers should closely monitor the
actions of rivals in order to proactively address
developing issues, events, and circumstances.
Provide one (1) example of such successful close
monitoring to support your rationale. Evaluate
the value afforded by Lehmann and Winers Level
of Competition Model as an instrument for
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HSA 505Competitive Success/snaptutorial.com
HSA 505 Week 8 Discussion 2 For more classes
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Discussion 2 - Please respond to the following
"Marketing Management Tools" Based on your
review of the Learnscape scenario titled
Learnscape 2 Patient Engagement, analyze the
benefits afforded to health care marketers that
understand the importance of establishing core
values that guide health care organizations in
their strategic and tactical pursuits. Determine
whether you believe the relationship between core
values should stay the same over time or should
change over time. Provide one (1) example of such
a relationship between core values to support
your rationale.
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HSA 505Competitive Success/snaptutorial.com
HSA 505 Week 9 Case Study 3 For more classes
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Study 3 - Read the case study titled Missed
Opportunities, located in the online course
shell. Write a four to six (4-6) page paper in
which you Examine the pros and cons from the
perspective of Crestview Hospital of the
placement of its new billboard directly adjacent
to Briarwood Medical Center. Interpret the
reaction of customers and other community
stakeholders to the billboard postings.
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HSA 505Competitive Success/snaptutorial.com
HSA 505 Week 9 Discussion 1 For more classes
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Discussion 1 - Please respond to the following
"Marketing Strategy and Planning Tools"
Determine whether or not health care marketers
need to recognize the value results from
implementing marketing best practices across the
multiple, varying activities that health care
organizations carry out. Provide one (1) example
of such recognition of value to support your
rationale. Evaluate the value of Michael Porters
Value Chain as a marketing strategy and planning
instrument for
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HSA 505Competitive Success/snaptutorial.com
HSA 505 Week 9 Discussion 2 For more classes
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Discussion 2 - Please respond to the following
"Generic Strategies and Balanced scored Card"
Determine whether or not you believe the process
of formulating strategy in the health care
industry is complex. Justify your response with
at least one (1) example of a situation or
scenario that supports your position. Assess the
degree of guidance provided by Kaplan and
Nortons Balanced Scorecard as a management tool
for guiding health care marketers in performing
strategic management duties and
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HSA 505Competitive Success/snaptutorial.com
HSA 505 Week 10 Discussion 1 For more classes
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Discussion 1 - Please respond to the following
"Strategy Map" Per the text, the health care
industry is known as one of the most complex
operational environments, placing a premium on
excellence in strategic planning and management.
Determine the key reasons why health care
marketing professionals should realize such
complexity. Provide an example to support your
rationale. Appraise the value offered by Ries and
Trouts Marketing Warfare Strategies in assisting
in the understanding and implementation of.
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HSA 505Competitive Success/snaptutorial.com
HSA 505 Week 10 Discussion 2 For more classes
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Discussion 2 - Please respond to the following
"Marketing Plan" Based on your review of the
Learnscape scenario titled Learnscape 4 How Are
We Doing, justify the value of marketing plans
as instruments that compel marketers to think
about upcoming periods, perform routine marketing
analyses and audits, and set marketing goals and
objectives such as Return on Investment (ROI),
etc. Provide one (1) example of the use of
marketing plans in this fashion to support your
rationale.
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HSA 505Competitive Success/snaptutorial.com
HSA 505 Week 11 Discussion 1 For more classes
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Discussion 1 - Please respond to the following
"Course Completion" Identify the most
significant political, economic, and social
forces that you believe are influencing changes
in health care marketing today. Identify three
(3) key marketing skills you have gained from
this class and suggest how each will benefit you
in your current or future career.    
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HSA 505Competitive Success/snaptutorial.com
HSA 505 Week 11 Discussion 2 For more classes
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Discussion 2 - Please respond to the following
"Wrap-Up and Takeaways!" Identify two to three
(2-3) takeaways that you have learned or gained
from the course learning activities. Explain the
linkage between each takeaway you have identified
and the learning outcomes of this course. Assess
the degree to which you believe your knowledge of
the learning topics discussed in this course has
been enhanced. Provide at least one (1) example
to support your response.
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HSA 505Competitive Success/snaptutorial.com