MKT 562 competitive success--snaptutorial.com - PowerPoint PPT Presentation

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MKT 562 competitive success--snaptutorial.com

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For more classes visit www.snaptutorial.com MKT 562 Week 1 Fundamentals of Global Markets Worksheet MKT 562 Week 2 The Global Market Environment Worksheet MKT 562 Week 3 Establishing a Presence in Global Markets Worksheet MKT 562 Week 4 Establishing a Strategic Partnership – PowerPoint PPT presentation

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Title: MKT 562 competitive success--snaptutorial.com


1
MKT 562Competitive Success/snaptutorial.com
2
MKT 562Competitive Success/snaptutorial.com
MKT 562 Entire Course For more classes
visit www.snaptutorial.com   MKT 562 Week 1
Fundamentals of Global Markets Worksheet   MKT
562 Week 2 The Global Market Environment
Worksheet   MKT 562 Week 3 Establishing a
Presence in Global Markets Worksheet   MKT 562
Week 4 Establishing a Strategic Partnership   MKT
562 Week 4 Team Country Selection  
3
MKT 562Competitive Success/snaptutorial.com
MKT 562 Week 1 Fundamentals of Global Markets
Worksheet For more classes visit www.snaptutoria
l.com   MKT 562 Week 1 Fundamentals of Global
Markets Worksheet Resource Global Marketing, Ch.
1 Read Case 1-3 Apple versus Samsung The Battle
for Smartphone Supremacy Heats Up on page
37. Complete the attached worksheet in 500-1,000
words in which you discuss the key elements of
Apples innovation strategy until 2014 answering
the questions below. Include data in your
worksheet to support your analysis.
4
MKT 562Competitive Success/snaptutorial.com
MKT 562 Week 2 The Global Market Environment
Worksheet For more classes visit www.snaptutoria
l.com   MKT 562 Week 2 The Global Market
Environment Worksheet Using the OECD website, or
a similar website, choose a country other than
The United States, China, India, or a member of
the European Union.   Complete the worksheet in
500-1000 words by answering the questions
below. Include data in your worksheet to support
your analysis.
5
MKT 562Competitive Success/snaptutorial.com
MKT 562 Week 3 Establishing a Presence in Global
Markets Worksheet For more classes
visit www.snaptutorial.com   MKT 562 Week 3
Establishing a Presence in Global Markets
Worksheet Resource Global Marketing, Ch.
6 Read Case 6-2 Research Helps Whirlpool Keep Its
Cool at Home, Act Local in Emerging Markets on
page 207.   Complete the attached
worksheet in 500- to 1,000-words in which you
provide detailed answers to the following
discussion questions at the end of the case
study. Utilize outside source material to support
your ideas, and include analytical data specific
to this study
6
MKT 562Competitive Success/snaptutorial.com
MKT 562 Week 4 Establishing a Strategic
Partnership For more classes visit www.snaptutor
ial.com   MKT 562 Week 4 Establishing a Strategic
Partnership Resource Global Marketing, Ch.
9 Read Case 9-1 Starbucks Takes Coffee Culture
Around the World on page 300. Write a 700- to
1,050-word paper in which you answer the
following discussion questions in detail What is
the explanation for the two different market
expansion strategies?
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MKT 562Competitive Success/snaptutorial.com
MKT 562 Week 4 Team Country Selection For more
classes visit www.snaptutorial.com   MKT 562 Week
4 Team Country Selection Meet with your Learning
Team to prepare for your Week 5 and 6
assignments. Consider your Learning Team as a
consulting group that has been requested to
provide analysis on a particular companys global
strategy entering a particular country or
region. Choose one of the companies below that
was discussed in the individual case studies.
This is the business for which your Learning Team
will consult (Your instructor will need to
approve your teams selection).
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MKT 562Competitive Success/snaptutorial.com
MKT 562 Week 5 Competitive Environment and Entry
Strategy For more classes visit www.snaptutorial
.com   MKT 562 Week 5 Competitive Environment and
Entry Strategy Create an 8- to 10-slide
Microsoft PowerPoint presentation with speaker
notes that presents your strategies for global
segmentation and positioning. Remember to make
your presentation interesting for your audience
by using charts, graphs, and photos where needed.
Remember to include a cover slide and a reference
slide. All speaker notes should contain citations
where needed.
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MKT 562Competitive Success/snaptutorial.com
MKT 562 Week 6 Global Marketing Plan For more
classes visit www.snaptutorial.com   MKT 562 Week
6 Global Marketing Plan Step 1 Create a 7- to
10-slide Microsoft PowerPoint presentation with
speaker notes that presents the global
advertising and executive summary portion of the
Global Marketing Plan. This portion of the plan
presents the global advertising strategy for your
company. Prepare the executive summary that will
be included at the beginning of the presentation.
This part of your plan must be no more than 350
words, and describe how each element of the plan
ties together to meet the
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MKT 562Competitive Success/snaptutorial.com
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