How critical is UX testing? Can Agile help?

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How critical is UX testing? Can
Agile help?
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How critical is UX testing? Can Agile
help?
The race to reach faster to the market and to
become a preferred choice for customers is
putting tremendous pressure on enterprises across
diverse business domains. Every brand is building
up strategies to ensure better and much better
customer experience. Considering the focus is on
making a digital impact, every brand/service/produ
ct is striving to come up with appealing website
designs and mobile-based applications. Gartner
states that CX leaders must facilitate, help and
empower those across the enterprise to understand
key customer personas, map customer journeys,
design and optimize interactions and deliver
innovations. Enterprises need a development and
testing approach that is more flexible and
responsive to the changing needs of the
customers. Especially, digital enterprises will
need processes that are much more accommodating
in nature. Thats one of the key drivers for
increasing adoption of the Agile testing
approach. Why Agile fits well for User
Testing? The role of UX professionals is
increasingly getting critical with keen focus on
user research, user testing budgets, and more
inclination towards Agile Methodology for project
management and product development. Agile has
been increasingly adopted to build workable
prototypes rapidly and stay ready for any further
changes.
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How critical is UX testing? Can Agile help?
In a way, this system works against the legacy
waterfall software development method that is
more sequential and non-iterative. With a
sequential mode of development it becomes
difficult for enterprises make the iterations
that can at any point. A sprint-based
development approach provides more opportunities
to improvise the architecture for user experience
and prioritizing it in the overall software
development process. Agile UX process is being
considered by organizations of all shapes and
sizes, where the focus is on fast-paced user
research, user testing, and usability studies.
This enables better testing, redesigning to boost
the Agile UX Testing process. How can Agile
boost UX Testing? User Experience is a business
critical component in the application development
process. Every enterprise works towards building
an application that is more appealing and more
engaging for their prospective users. However,
the requirements keep on changing and thats the
reason testers and developers need an approach
that gives more scope for iterations. As Gartner
in one of its Webinar summaries states, User
experience (UX) design is an increasingly
critical component of competitive strength. With
the elevation of the UX discipline, what was once
limited to Web design now leads innovation in
product development, customer strategy and even
business transformation. UX is has become a
source of business advantage, as its now on
boardroom agendas and a conversation topic in the
executive suite.
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How critical is UX testing? Can Agile help?

In the light of these requirements, lets look at
how Agile can boost User Experience Testing and
transform the application development
process. Enables shorter test cycles, but
frequently More iterations are needed to create
better user experience. This means that the
testing and development cycles need to be shorter
and much more frequent. Agile methodology has
come into existence to enable a sprint-based
approach that boosts faster turnaround and
updates. Moreover, considering the fact that UX
testing is mostly done at the end of the product
development cycle, the feedback garnered is
exploratory in nature. UX testing goes much
beyond mere validation process. With Agile, it is
possible to set up a UX test script in 5 minutes
and receive an image-based response as
well. Read Full Blog at https//www.cigniti.com
/blog/how-agile-helps-in-ux-testing/
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