Xebec Communications PPT August 2018

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Xebec Communications

• Advertising Digital Marketing Agency

http//www.xebecindia.com
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5 Must-Haves SEO Strategies for 2018

• Want to stay ahead of the competition? Check out
  these must-haves SEO strategies in 2018
• Secure HTTPS Protocol
• Voice Search
• Media Monitoring
• Behavioural Aspects
• Visual content

http//www.xebecindia.com
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Secure HTTPS Protocol
In 2017, website owners changed the protocol of
their websites to HTTPS from HTTP. And they will
keep doing the same this year (2018). At
present, having HTTPS protocol on your site is
vital. In short, websites those work on the HTTP
are today marked as unsecure, and dropped in
search results.
http//www.xebecindia.com
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Voice Search
Voice Search is already used regularly by over 50
percent of teenagers nearly 40 percent of
adults. And these searches account for nearly a
5th of all requests. Also, the number of
voice request is growing. It is quite probable
that in future your targeted audience will employ
voice search, which means you should take of
optimizing your website.
http//www.xebecindia.com
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Media Monitoring
It is no wonder that a lot of users make choices
as per feedback overall brand recognition on
the web. Hence, the image of the website or
service should be clean attractive. In 2018,
it'll be essential to keep a close eye on the
information space (mentioning the company in
discussions, publications, etc.) You can find
assistance from Google Alerts or Mention services
get notices whenever the name of your company
is cited in any publication.
http//www.xebecindia.com
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Behavioural Aspects

• The following indicators affect search engine
  optimization
• Time spent on the site
• Average page depth how many pages user explored
• Bounce rate how many visitors left the page
  quickly
• Conversion actions adding to the shopping cart,
  filling in forms, etc.
• These engagement indicators shows to search
  engines which pages are engrossing and helpful to
  users, and which ones are not.
• Hence, it is essential to monitor the usability
  of your website and improve it.

http//www.xebecindia.com
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Visual content
Visual search is an amalgamation of technical
innovations accomplishments in user experience
that can bring search to a whole new
level. These days, the web is turning out to be
more more visually oriented. Leading
technology firms like Amazon and Google are
already developing influential visual search
engines in an endeavor to make the most of this
trend.
http//www.xebecindia.com
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Contact Us
Want to get Rank on Google First Top of the Page?
Your Search Ends Here. Visit Us Pune
Office Xebec Communications Pvt. Ltd Cybernex,
2nd Floor, South Wing-399, Jagannath Shankarsheth
Rd, Pune, Maharashtra 411037 Tel. [phone]
6868 / 800 Mob No. 91-9370253974 Website
http//www.xebecindia.com
http//www.xebecindia.com