What is SEO? Pros and Cons developing SEO - PowerPoint PPT Presentation

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What is SEO? Pros and Cons developing SEO

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Search engine optimization is the process of increasing the visits to your website from organic traffic from search engines by ranking for your products/services / brand names in the top search results of a search engine. Hence, for achieving a top listing, proper search engine optimization must be performed. SEO can target various kinds of searches like text search, image search, video search etc. – PowerPoint PPT presentation

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Title: What is SEO? Pros and Cons developing SEO


1
   What is SEO? Pros and Cons developing
SEO  
  • -ExlTech

2
DIGITAL MARKETING
3
ExlTech
  • Introduction
  • Search engine optimization
  • SEO Pros and Cons

4
ExlTech
  • SEO
  • Search engine optimization is the process of
    increasing the visits to your website from
    organic traffic from search engines by ranking
    for your products/services / brand names in the
    top search results of a search engine.
  • Hence, for achieving a top listing, proper
    search engine optimization must be performed.
  • SEO can target various kinds of searches like
    text search, image search, video search etc.

5
ExlTech
  • SEO Pros and Cons
  •  
  • Search engine optimization is an on-going
    practice and a trend, adopted by a majority of
    businesses worldwide, brand or achieve their
    marketing goals.
  • This process not only gives exposure and
    enriched visibility to websites but also focuses
    on expanding traffic to your website organically.
  • It comes in both paid and non-paid methods, but
    before you decide to engage in SEO, you must
    consider both its merits and limits.

6
  • Most of the SEO activities can be performed free
    of cost. Its usually the time required to
    achieve the desired goals, which may be longer
    than expected.
  • Search engine optimization helps in to build
    mobile-friendly websites, which suit the current
    needs of customers.
  • It enhances navigation and promotes a call to
    action.
  • SEO activities work towards getting your website
    on the first page of the customer's search
    results.
  • A good SEO effort designs and develops websites
    which comply with the latest search engine
    algorithms
  •  

7
  • SEO activities are not always free. If a company
    uses third-party organizations to perform its SEO
    functions, then it is no longer free of cost.
  • Even after investing, SEO might not be
    consistent, and may not deliver results as
    expected 
  • Search engines keep developing and changing their
    algorithm which is why you have to be constantly
    updated about the changes .
  • http//www.exltech.in

8
 
  • It is very important to create valuable and
    unique content, as everyone in your business line
    is taking almost equal efforts to capture an
    audience.
  • You have to be constantly developing and evolving
    your website and content to maintain customer
    engagement.
  • Such tasks require SEO professionals who keep
    monitoring and implementing changes and
    improvements.
  • It is very important to create valuable and
    unique content, as everyone in your business line
    is taking almost equal efforts to capture an
    audience.
  •   http//www.exltech.in/digital-marketing-course.h
    tml
  •  

9

THANK YOU !
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