MKT 498 EDU Lessons in Excellence-- mkt498edu.com

1
MKT 498 EDU Lessons in Excellence-- mkt498edu.com
2
MKT 498 EDU Lessons in Excellence-- mkt498edu.com
MKT 498 Entire Course (New Syllabus) FOR MORE
CLASSES VISIT www.mkt498edu.com   MKT 498 Week 1
Purpose and Value of Integrated Marketing
Communications MKT 498 Week 2 Product and Market
Identification MKT 498 Week 2 Trends in Marketing
Communications MKT 498 Week 3 Competitive and
Segmentation Analysis Presentation
3
MKT 498 EDU Lessons in Excellence-- mkt498edu.com
MKT 498 Final Exam Guide FOR MORE CLASSES VISIT
www.mkt498edu.com   Complete the Final
Examination (50 questions in True/False, Multiple
Choice, and Multiple Select format).
Multiple Choice and Multiple Select Questions 1
The foundation of an IMC plan includes
which of the following elements? (Check all that
apply)
4
MKT 498 EDU Lessons in Excellence-- mkt498edu.com
MKT 498 Only for Craig final help FOR MORE
CLASSES VISIT www.mkt498edu.com     mkt 498
craig help
5
MKT 498 EDU Lessons in Excellence-- mkt498edu.com
MKT 498 Week 1 DQ 1 FOR MORE CLASSES VISIT
www.mkt498edu.com   What is integrated
marketing? What is the value of integrated
marketing in todays business environment? How is
integrated marketing different from traditional
marketing?
6
MKT 498 EDU Lessons in Excellence-- mkt498edu.com
MKT 498 Week 1 DQ 2 FOR MORE CLASSES VISIT
www.mkt498edu.com   What are the
"non-quantifiable" tools in marketing? How can
these tools be evaluated? What is the value of
using these tools? How can you justify the use of
non-quantifiable tools for creating a marketing
strategy for a marketing plan?
7
MKT 498 EDU Lessons in Excellence-- mkt498edu.com
MKT 498 Week 1 DQ 3 FOR MORE CLASSES VISIT
www.mkt498edu.com     What are the different
types of tools available for businesses to
conduct marketing analyses? How are the outcomes
different? How are the different tools for
marketing analyses important in developing an
integrated marketing communication? Provide an
example.
8
MKT 498 EDU Lessons in Excellence-- mkt498edu.com
MKT 498 Week 1 Individual Assignment Purpose and
Value of Integrated Marketing Paper (New) FOR
MORE CLASSES VISIT www.mkt498edu.com     MKT 498
Week 1 Individual Assignment Purpose and Value
9
MKT 498 EDU Lessons in Excellence-- mkt498edu.com
MKT 498 Week 1 Individual Assignment Purpose and
Value of Integrated Marketing Paper FOR MORE
CLASSES VISIT www.mkt498edu.com     Write a 700-
to 1,050-word paper in which you describe the
purpose and value of integrated marketing. (2
points) In your paper, investigate an existing
company and determine if the company
10
MKT 498 EDU Lessons in Excellence-- mkt498edu.com
MKT 498 Week 1 Purpose and Value of Integrated
Marketing Communications FOR MORE CLASSES VISIT
www.mkt498edu.com     MKT 498 Week 1 Purpose and
Value of Integrated Marketing Communications Selec
t a product or service from a company with which
you are familiar. Write a 1,050- to 1,200-word
paper in which you
11
MKT 498 EDU Lessons in Excellence-- mkt498edu.com
MKT 498 Week 2 DQ 1 FOR MORE CLASSES VISIT
www.mkt498edu.com     Why is it important to
have a unique competitive advantage (often called
a unique selling proposition, or USP)? Is a
competitive advantage perceived or real?
12
MKT 498 EDU Lessons in Excellence-- mkt498edu.com
MKT 498 Week 2 DQ 2 FOR MORE CLASSES VISIT
www.mkt498edu.com     What is a target market?
How do you segment a market to identify a target
market? What is the value of identifying the
optimal target market for a product or service?
13
MKT 498 EDU Lessons in Excellence-- mkt498edu.com
MKT 498 Week 2 DQ 3 FOR MORE CLASSES VISIT
www.mkt498edu.com   How does demographic and
geographic data collection differ from
psychographic and life cycle data collection?
What is the value of each? Provide examples. 
14
MKT 498 EDU Lessons in Excellence-- mkt498edu.com
MKT 498 Week 2 DQ 4 FOR MORE CLASSES VISIT
www.mkt498edu.com   What assessment tools might
a business use to determine what your competition
is doing? How do you collect data on the
competition? Provide examples.
15
MKT 498 EDU Lessons in Excellence-- mkt498edu.com
MKT 498 Week 2 DQ 5 FOR MORE CLASSES VISIT
www.mkt498edu.com   What is the value and
purpose of a marketing positioning statement? How
does the assessment affect the development of the
marketing position? How often should the
marketing position change or be reviewed? Does it
depend on the type of business or customer?
Provide examples.
16
MKT 498 EDU Lessons in Excellence-- mkt498edu.com
MKT 498 Week 2 DQ 6 FOR MORE CLASSES VISIT
www.mkt498edu.com   Why is product life cycle
important? What changes should occur in
advertising, sales, and promotion at the various
stages of the product life cycle? Provide
examples.
17
MKT 498 EDU Lessons in Excellence-- mkt498edu.com
MKT 498 Week 2 Individual Assignment Marketing
Analysis Tools Table FOR MORE CLASSES VISIT
www.mkt498edu.com   Complete the Marketing
Analysis Tools Table which is posted in the
Course Materials Forum. This table lists the
various tools that are used by marketers to
analyze product positioning, competitive
positioning, customer perceptions, and
distribution-channel analysis.
18
MKT 498 EDU Lessons in Excellence-- mkt498edu.com
MKT 498 Week 2 Individual Assignment week 2
Competitive Advantage and Objectives
Analysis(New) FOR MORE CLASSES VISIT
www.mkt498edu.com     MKT 498 Week 2 Individual
Assignment week 2 Competitive Advantage and
Objectives Analysis
19
MKT 498 EDU Lessons in Excellence-- mkt498edu.com
MKT 498 Week 2 Product and Market Identification
FOR MORE CLASSES VISIT www.mkt498edu.com     MKT
498 Week 2 Product and Market Identification Prep
are for the Marketing Communications Plan
Executive Summary due in Week 5, by addressing
the following Discuss the product or service
each team member wrote about in their individual
Week 1 Purpose and Value of Integrated Marketing
Communications assignment.
20
MKT 498 EDU Lessons in Excellence-- mkt498edu.com
MKT 498 Week 2 Trends in Marketing
Communications FOR MORE CLASSES VISIT
www.mkt498edu.com     MKT 498 Week 2 Trends in
Marketing Communications Write a 1,050- to
1,200-word paper in which you Select and
assess three trends in marketing
communications. Provide specific examples of
each trend with evidence of marketing
communications that reflect the trend. Insert
screen shots, photos,
21
MKT 498 EDU Lessons in Excellence-- mkt498edu.com
MKT 498 Week 3 Advertising Tools in IMC Plans
FOR MORE CLASSES VISIT www.mkt498edu.com     MKT
498 Week 3 Advertising Tools in IMC Plans Write
a 1,200- to 1,450-word paper using the company
that you selected for the Week 1 assignment in
which you Identify three advertising tools
that the company uses.
22
MKT 498 EDU Lessons in Excellence-- mkt498edu.com
MKT 498 Week 3 Competitive and Segmentation
Analysis Presentation FOR MORE CLASSES VISIT
www.mkt498edu.com     MKT 498 Week 3 Competitive
and Segmentation Analysis Presentation Create an
8- to 10-slide Microsoft PowerPoint
presentation with speaker notes that shows a
competitive advantage analysis in which the
following points are addressed
23
MKT 498 EDU Lessons in Excellence-- mkt498edu.com
MKT 498 Week 3 DQ 1 FOR MORE CLASSES VISIT
www.mkt498edu.com     What are some of the
current trends influencing the effectiveness of
advertising? What effect does emerging technology
have on advertising? What are the changes in
consumer behavior that are being affected? 
24
MKT 498 EDU Lessons in Excellence-- mkt498edu.com
MKT 498 Week 3 DQ 2 FOR MORE CLASSES VISIT
www.mkt498edu.com   Identify a current and
innovative advertising campaign you have observed
recently. What are the characteristics of the
campaign? Why is it innovative?
25
MKT 498 EDU Lessons in Excellence-- mkt498edu.com
MKT 498 Week 3 DQ 3 FOR MORE CLASSES VISIT
www.mkt498edu.com   What is CPM? Why is CPM
important? What are some of the differences
between total cost of CPM and advertisement
versus the CPM rate?
26
MKT 498 EDU Lessons in Excellence-- mkt498edu.com
MKT 498 Week 3 DQ 4 FOR MORE CLASSES VISIT
www.mkt498edu.com   Why is important for a
business to consider alternative marketing
tactics when developing an integrated marketing
communication (IMC) campaign? What are some of
the strengths of each type of communication?
Provide examples. How do the types of
communication vary by product category?
27
MKT 498 EDU Lessons in Excellence-- mkt498edu.com
MKT 498 Week 3 DQ 5 FOR MORE CLASSES VISIT
www.mkt498edu.com   What is the difference
between quantifiable and non-quantifiable
outcomes in marketing? Provide an example. How do
these outcomes affect the post-evaluation of
branding and positioning strategies with regards
to an IMC plan? How does a marketing plan justify
the non-quantifiable tools in its strategy?
28
MKT 498 EDU Lessons in Excellence-- mkt498edu.com
MKT 498 week 3 Integrated Marketing Communication
Target Market Paper (New) FOR MORE CLASSES
VISIT www.mkt498edu.com     MKT 498 week 3
Integrated Marketing Communication Target Market
Paper
29
MKT 498 EDU Lessons in Excellence-- mkt498edu.com
MKT 498 Week 3 Team Assignment Target Market and
Competitive Advantage Paper FOR MORE CLASSES
VISIT www.mkt498edu.com   Select the product or
service from the Integrated Marketing Discussion
in Week Two. Write a 1,600- to 2,000-word paper
for which you first research the current customer
base, buyer behavior, demographics,
psychographics, lifestyle, geographic area,
benefit segmentation, and user segmentation for
the product or service your team is studying.
30
MKT 498 EDU Lessons in Excellence-- mkt498edu.com
MKT 498 Week 4 Analysis of Marketing
Communication Tools Paper FOR MORE CLASSES
VISIT www.mkt498edu.com   MKT 498 Week 4
Analysis of Marketing Communication Tools
Paper Write a 1,050-word paper in which you
include the following Discuss at least three
marketing communication tools currently used to
market the product or service selected in the
Week 2 Learning Team assignment.
31
MKT 498 EDU Lessons in Excellence-- mkt498edu.com
MKT 498 Week 4 DQ 1 FOR MORE CLASSES VISIT
www.mkt498edu.com   What is the relationship
between a target market and selecting a
distribution channel? How do the changes in the
target market affect the design of the
distribution channel? Provide an example.
32
MKT 498 EDU Lessons in Excellence-- mkt498edu.com
MKT 498 Week 4 DQ 2 FOR MORE CLASSES VISIT
www.mkt498edu.com   What decisions go into
selecting a distribution channel? What decisions
go into selecting new distribution channels? What
is the difference between a vertical and a
horizontal distribution channel? Provide an
example.
33
MKT 498 EDU Lessons in Excellence-- mkt498edu.com
MKT 498 Week 4 DQ 3 FOR MORE CLASSES VISIT
www.mkt498edu.com   What effect has e-commerce
had on traditional brick-and-mortar business?
Provide at least two examples and explain the
effects. How can a business determine what
proportion of the budget should be allocated for
e-commerce? How has e-commerce globalized the
small business?
34
MKT 498 EDU Lessons in Excellence-- mkt498edu.com
MKT 498 Week 4 DQ 4 FOR MORE CLASSES VISIT
www.mkt498edu.com   What is a value-added
network? What are the advantages and
disadvantages of selecting value-added networks?
How does the distribution change with the
different stages of the product life cycle?
35
MKT 498 EDU Lessons in Excellence-- mkt498edu.com
MKT 498 Week 4 Individual Assignment Alternative
Marketing Options Paper FOR MORE CLASSES VISIT
www.mkt498edu.com   Use the product or service
that your Learning Team selected in the
Integrated Marketing Discussion in Week Two.
Write a 700- to 1,050-word paper in which you
identify one marketing option from each category
below which would be realistic
36
MKT 498 EDU Lessons in Excellence-- mkt498edu.com
MKT 498 Week 4 Integrated Marketing Communication
Positioning Strategies Paper (New) FOR MORE
CLASSES VISIT www.mkt498edu.com     MKT 498 Week
4 Integrated Marketing Communication Positioning
Strategies Paper
37
MKT 498 EDU Lessons in Excellence-- mkt498edu.com
MKT 498 Week 4 Team Assignment Marketing
Communication Paper (New) FOR MORE CLASSES
VISIT www.mkt498edu.com     MKT 498 Week 4 Team
Assignment Marketing Communication Paper
38
MKT 498 EDU Lessons in Excellence-- mkt498edu.com
MKT 498 Week 4 Team Assignment Marketing Position
Statement Presentation FOR MORE CLASSES VISIT
www.mkt498edu.com   Utilize the research from
your Learning Teams Target Market and
Competitive Advantage Analysis in Week Three.
Create a 12-slide Microsoft PowerPoint
presentation in which you develop and justify a
Marketing Position Statement for the selected
product or service.
39
MKT 498 EDU Lessons in Excellence-- mkt498edu.com
MKT 498 Week 5 Assignment Communication Channels
Paper (New) FOR MORE CLASSES VISIT
www.mkt498edu.com     MKT 498 Week 5 Assignment
Communication Channels Paper
40
MKT 498 EDU Lessons in Excellence-- mkt498edu.com
MKT 498 Week 5 Digital Communications
Presentation FOR MORE CLASSES VISIT
www.mkt498edu.com     MKT 498 Week 5 Digital
Communications Presentation Research the digital
communications tools used by the company you
chose in Week 1 or Week 3. Prepare a 15- to
20-slide Microsoft PowerPoint presentation with
speakers notes in which you
41
MKT 498 EDU Lessons in Excellence-- mkt498edu.com
MKT 498 Week 5 Marketing Communications Plan
Executive Summary FOR MORE CLASSES VISIT
www.mkt498edu.com     MKT 498 Week 5 Marketing
Communications Plan Executive Summary For your
final Learning Team assignment, complete a
Marketing Communications Plan Executive Summary
(you must know what an Executive Summary is)
using the information from the Learning Team
assignments in Weeks 2-4
42
MKT 498 EDU Lessons in Excellence-- mkt498edu.com