Tips for Writing Attention Grabbing Articles - PowerPoint PPT Presentation

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Tips for Writing Attention Grabbing Articles

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When choosing a title, focus on solving the reader’s problem and not your marketing problems. The content of article should solve the reader’s needs directly or indirectly. With only a few seconds to impress, don’t waste them by using cocky, cute, or clever words. When you write articles, avoid using inside jokes and jargon the reader may not be conversant with. Positive superlative words in titles provoke emotions – PowerPoint PPT presentation

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Title: Tips for Writing Attention Grabbing Articles


1
Tips for Writing Attention Grabbing Articles
2
The words will either grab or lose the readers
attention. Are you wondering what words are
talking about? They are titles. A title is the
most critical part of an article. Even though you
would want to generate clicks when choosing
titles, it has to make sense. Before reading an
article, a reader wants to know what new
information is provided and how it will improve
their writing. To come up with the best content,
here are a few pointers.
3
The Title Should Provoke Readers Curiosity
  • No matter how great your information is, it
    is hard to convey it if the reader is not
    interested. You have to find ways to make them
    look your way. The first impression will either
    make or break your writing career (first
    impression here refers to the title of your
    article). Your prospects will remain prospects
    unless you give them a good reason to remain
    loyal to your content

4
Dont Take Chances
  • With only a few seconds to impress, dont
    waste them by using cocky, cute, or clever words.
    Avoid using inside jokes and jargon that the
    reader may not be conversant with because it will
    only confuse your prospects and confusion is
    nowhere near attention.

5
Maintain Momentum
  • Capturing the readers attention and
    maintaining the tempo are different things. You
    need to keep the conversation flow. You cant
    start at a high and then drop like a rock. You
    need to follow up with another punch to drop them
    down flat. Make sure that the immediate message
    complements the first and is worthwhile.

6
Dont Sell Instead, Solve Problems
  • When choosing a title, focus on solving the
    readers problem and not your marketing problems.
    The article should solve the readers needs
    directly or indirectly. This works since
    most high-ranking articles on Google are based on
    solving a specific problem.

7
Have Several Good Ideas
  • When you write articles, develop a list of
    great eye-catching titles. Dont be afraid to
    play around with words so long because it drives
    the point home. Have a list of about 20 titles,
    ruling them down to one that stands out. Make
    this a common trend. The more you do this the
    better you become in writing great titles.

8
Final Remarks
  • To have the best content, you have to realize
    that a title is an essential part of an article.
    It is like a door that should wide open and
    welcoming. If it is shut, you risk losing
    prospects. Besides grabbing attention, its
    primary focus should remain delivering values.
    Focus always to provide your audience with new
    information to educate.

9
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icles/
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