Title: GDPR Compliance: Yet To Gain Traction
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The GDPR is a new law that regulates and protect
businesses in how to collect, store and process
data collected from individuals. EU General Data
Protection Regulation (GDPR) assessment tools
help to decrease the concern about the security
of collected data and also will support
organizations to protect the personal data from
cyber-crimes and unexpected breaches. Those who
handle personal data records of the clients in
the EU must adhere to strict protection laws.
There are many organizations which are not yet
aware of the importance of the GDPR compliance.
The organizations who fail to comply with GDPR
rules have to face heavy penalties of 20 million
euros, or 4 of worldwide annual turnover,
whichever is greater. Each and every business
offers services by collecting personal
information in the European Union have to be
compliant with the General Data Protection
Regulation (GDPR). GDPR is also applicable to
non-EU organizations that operate under the EU
premises or if they are concerned with handling
an EU client. The following business that deals
personal data is applied to GDPR laws Store
personal data Organise personal data
Collect personal data Modify personal data
Transmit personal data View personal
data Delete personal data
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There are many good marketing automation
platforms will help in acquisition and
engagement, streamlining the execution of
cross-channel marketing campaigns, including
lifecycle email, abandoned cart, promotions and
which will make a track to secure the personal
information regularly. Some easy steps towards
GDPR compliance 1. Catalog all personal
data 2. Minimize risk and reduce work 3.
Get consent 4. Enable subjects to exercise
their rights 5. Document your policies 6.
Consider territories 7. Be transparent 8.
Consider your cold outreach practices Use this
checklist to ensure you have everything
covered. Double Opt-in consent on all - Lead
boxes - Forms - Landing pages -
Competitions
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Check the following to know that your business is
ready for GDPR compliance Make short report
and deployed across assets describing how the
collected data will be used. Links to full
terms and conditions created. Dedicated
email address created for customers to contact
for data information. Links for dedicated
email address deployed within the content.
Double Opt-in trigger email created for
confirmation, with an additional link to complete
the final steps. Data officer appointed,
briefed, and given access and authority to action
user requests. Data officer documentation
created describing how customer data is used and
stored. Data officer provided access to a
dedicated email address to monitor and action
customer requests.
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