Useful SEO Practices for 2018

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Useful SEO Practices for 2018
Tingdigital.com.au
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The SEO Scenario in 2018

• Search Engine Optimization has changed
  drastically over the past few years. What once
  used to be a simple exercise of article
  submission has turned into a conscious effort to
  create, promote and maintain a bank of strong
  content that is relevant to your target audience.
  Hacks dont work anymore and it has become more
  important than ever to develop effective
  strategies that are relevant to the current
  scenario. Lets take a look at some of them.

Tingdigital.com.au
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Engagement is Key

• While Google hasnt officially declared this,
  there is a clear relation between the amount of
  time a user spends on a site and the Google
  search ranking of that site.
• This indicates that websites with higher levels
  of engagement with their readers have a definite
  edge when it comes to search rankings.
• It is important to not only redirect traffic to
  your website but sustain their attention with
  tailored content that delivers real value.

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Format Your Content

• Contrary to popular belief, SEO is not just about
  the actual content but also the way that content
  is presented.
• Work on the formatting of your articles. As any
  digital agency in Sydney will advise you, shorter
  sentences and bullet points work better than
  massive paragraphs.
• On the other hand, if you have to work with
  paragraphs, its advisable to keep them short and
  with clear headlines.
• Adding images adds to the preventability factor
  of your content and Googles algorithm is smart
  enough to pick up on all these factors.

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Tailor Your Content for Your TG

• One size does not fit all in 2018. Relevancy is
  the name of the game, it doesnt matter how many
  people visit your page, if they dont belong to
  your target group it will not generate leads for
  you. The goal is to understand your target
  audience in-depth and do an analysis of their
  likes and interests. A good idea would be to
  recruit professional digital marketing services
  in Sydney. A digital agency will analyse your
  target group and tailor-make content according to
  their likes and dislikes.

Tingdigital.com.au
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Buff Up Your Website

• On-page SEO often fails because of the
  shortcomings of having a weak website. Update
  yourself with all the guidelines of a strong
  website and maybe employ an agency to do a quick
  check of your website and determine its potency
  as a SEO tool. Marketers are employing a number
  of techniques in this regard.

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Thank You
Tingdigital.com.au