Product Management Training

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• Audience
•  Course designed for
• Product and brand marketing managers and
  directors
• Product marketing managers
• Program managers
• Project managers
• Product management team members
• Price 1,699.00 Course Number 1003 Length 2
  Days

Product Management Training
TAKE THIS COURSE
https//www.tonex.com/training-courses/product-man
agement-training/
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Product Management training by TONEX covers three
major tasks facing todays product mangers
analyzing the market, developing objectives and
strategies for the product or service in
question, and making decisions about price,
advertising, promotion, channels of distribution
and service. Product Management training teaches
critical business skills and a strategic
framework for superior Product Management that
will drive organizations to new levels of
profitability with new and innovative
products.
TAKE THIS COURSE
Product Management Training
TAKE THIS COURSE
https//www.tonex.com/training-courses/product-man
agement-training/
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TONEX TRAINING Product Management Training 2
Days Course Call Us Today 1-972-665-9786
TAKE THIS COURSE
Product Management Training
https//www.tonex.com/training-courses/product-man
agement-training/
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• Learning Objectives
• Upon completion of this intensive course the
  participants will be able to
• Define and layout Strategic Planning, Execution
  and Product Launch
• Identify and specify market requirements and the
  role of product management
• Identify major tasks facing todays product
  mangers analyzing the market, developing
  objectives and strategies for the product or
  service in question, and making decisions about
  price, advertising, promotion, channels of
  distribution and service.
• Demonstrate a thorough understanding of both
  theoretical and practical product management and
  product marketing management, including
  underlying concepts, principles and terminology
• Evaluate and implement different aspects of
  product management and product marketing
  management strategy, including New product
  development though product elimination and
  Start-up companies through established
  organizations
• Understand product life cycle considerations and
  differentiation
• Understand Product marketing and product planning
• Product Life Cycle (PLC) including Development,
  Introduction, Growth, Mature and Decline
• Identify Product Lifecycle Management (PLM)
• Develop product roadmaps
• Develop differentiated product positioning

Product Management Training
TAKE THIS COURSE
https//www.tonex.com/training-courses/product-man
agement-training/
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• Specify and manage the creation of customer
  specific products
• Define new products and gathering product
  requirements (New Product Development)
• Translate feature requirements into engineering
  specifications
• Lead teams to ensure execution towards product
  objectives
• Bring new products to market
• Develop product sales tools and collateral
• Understand product launch process
• Develop a sustainable Product Management
  Framework to grow revenue and gain market share

Product Management Training
TAKE THIS COURSE
https//www.tonex.com/training-courses/product-man
agement-training/
8
TONEX TRAINING Product Management Training 2
Days Course Call Us Today 1-972-665-9786
TAKE THIS COURSE
Product Management Training
https//www.tonex.com/training-courses/product-man
agement-training/
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• Course Content
• Introduction to Product Management
• Competitor Analysis
• Market Potential and Sales Forecasting
• Developing Product Strategies
• Defining a Product Management System
• Channel Management

Product Management Training
TAKE THIS COURSE
https//www.tonex.com/training-courses/product-man
agement-training/
10
TONEX TRAINING Product Management Training 2
Days Course Call Us Today 1-972-665-9786
TAKE THIS COURSE
Product Management Training
https//www.tonex.com/training-courses/product-man
agement-training/
11

• Introduction to Product Management
• What is Product Management?
• Product Management Structure
• Product Management Strategy
• Product Life Cycle
• Products, Services, Branding and Strategy
• Marketing Mix and Buyers
• Value chain, Pricing, Product Launches and
  Product Roadmaps
• Roles, Processes and Requirements
• Product Portfolio Planning
• Product Management Process
• Marketing for Product Managers
• Finance for Product Managers
• Market Leadership
• Marketing Planning
• Defining the Competitive Set
• Defining A framework for Product Excellence
• Customer and Market Research

Product Management Training
TAKE THIS COURSE
https//www.tonex.com/training-courses/product-man
agement-training/
12
TONEX TRAINING Product Management Training 2
Days Course Call Us Today 1-972-665-9786
TAKE THIS COURSE
Product Management Training
https//www.tonex.com/training-courses/product-man
agement-training/
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• Competitor Analysis
• Competitor Array
• Competitor Profiling
• Media Scanning
• New competitors
• Customer Analysis
• Market Potential and Sales Forecasting
• Developing Product Strategy
• New Products
• Pricing Decisions
• Advertising Decisions
• Promotions

Product Management Training
TAKE THIS COURSE
https//www.tonex.com/training-courses/product-man
agement-training/
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• Developing Product Strategies
• People, Teams and Culture
• Co-Development and Alliances
• Product Discovery
• Defining a Product Management System
• Strategies and models for marketing success
• Key reports and relationships
• Strategic Role of Product Management
• Channel Management
• Service and Direct Customer-Based Marketing
• Financial Analysis
• Marketing Metrics
• Governance and Organizational Structures

Product Management Training
TAKE THIS COURSE
https//www.tonex.com/training-courses/product-man
agement-training/
15
TONEX TRAINING Product Management Training 2
Days Course Call Us Today 1-972-665-9786
TAKE THIS COURSE
Product Management Training
https//www.tonex.com/training-courses/product-man
agement-training/
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• Workshops using TONEX Product Management
  Framework (Hands-on)
• Create competitive intelligence to develop
  winning business strategies
• Develop a corporate and Product Strategy
• Working with a Business Plan
• Buying Process and Customer Retention
• Channel Support Innovation
• Develop a Voice of Customer (VoC)
• Positioning and Marketing Plan
• Customer Acquisition and Pricing
• Define techniques to beat the competition
• Define lifecycle map of your product portfolio
• Leadership Innovation
• Product Innovation Requirements
• Technology Innovation
• Marketing and Sales Innovation

Product Management Training
TAKE THIS COURSE
https//www.tonex.com/training-courses/product-man
agement-training/
17
TONEX TRAINING Product Management Training 2
Days Course Call Us Today 1-972-665-9786
TAKE THIS COURSE
Product Management Training
https//www.tonex.com/training-courses/product-man
agement-training/
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