Digital Marketing By Rahul Satwani

1
Digital Marketing

• Simply Digitals advanced digital marketing
  course is for ambitious marketing managers,
  bright grads, professionals entrepreneurs
  looking to enter the digital industry

2
ABOUT DIGITAL MARKETING
The DiSC profile, published by Wiley, is a
non-judgmental tool used for discussion of
people's behavioral differences. If you
participate in a DiSC program, you'll be asked to
complete a series of questions that produce a
detailed report about your personality and
behavior. You'll also receive tips related to
working with people of other styles.
3
What Is SEO
SEO stands for search engine optimization. It
is the process of getting traffic from the
free, organic, editorial or natural
search results on search engines.
4
Type Of SEO
On-page SEO is the practice of optimizing
individual web pages in order to rank higher and
earn more relevant traffic in search engines.
On-page refers to both the content and HTML
source code of a page that can be optimized, as
opposed to off-page SEO which refers to links and
other external signals. For those new to on-page
SEO, we highly recommend reading Rand
Fishkin's SEA Visual Guide to Keyword Targeting
and On-Page O. On-page SEO has changed over the
years, so it's important to keep up with the
latest practices. Below are the latest post about
on-page SEO from the Moz Blog, and we chosen our
favorite resources to help you along your journey.
Off page SEO refers to techniques that can be
used to improve the position of a web site in the
search engine results page (SERPs). Many people
associate off-page SEO with link building but it
is not only that. In general, off Page SEO has to
do with promotion methods beyond website design
for the purpose of ranking a website higher in
the search results.
5
(No Transcript)
6
(No Transcript)
7
Search Engine Marketing
Search engine marketing, or SEM, is one of the
most effective ways to grow your business in an
increasingly competitive marketplace. With
millions of businesses out there all vying for
the same eyeballs, its never been more important
to advertise online, and search engine marketing
is the most effective way to promote your
products and grow your business. In this guide,
you'll learn an overview of search engine
marketing basics as well as some tips and
strategies for doing search engine marketing
right.
8
Social Media Marketing
Social media are interactive computer-mediated tec
hnologies that facilitate the creation and
sharing of information, ideas, career interests
and other forms of expression via virtual
communities and networks.1 The variety of
stand-alone and built-in social media services
currently available introduces challenges of
definition however, there are some common
features.
Users typically access social media services
via web-based technologies on desktops and laptops
, or download services that offer social media
functionality to their mobile devices
(e.g., smartphones and tablets). When engaging
with these services, users can create highly
interactive platforms through which individuals,
communities, and organizations can share,
co-create, discuss, and modify user-generated
content or pre-made content posted online. They
"introduce substantial and pervasive changes to
communication between organizations, communities,
and individuals." Social media changes the way
individuals and large organizations communicate.
9
(No Transcript)