Digital marketing training (1) - PowerPoint PPT Presentation
Title:
Digital marketing training (1)
Description:
Digital marketers monitor things like what is being viewed, how often and for how long, sales conversions, what content works and doesn’t work, etc. While the Internet is, perhaps, the channel most closely associated with digital marketing, others include wireless text messaging, mobile instant messaging, mobile apps, podcasts, electronic billboards, digital television and radio channels, etc. – PowerPoint PPT presentation
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Title: Digital marketing training (1)
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DIGITAL MARKETING
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DIGITAL MARKETING
- Digital marketing refers to advertising
delivered through digital channels such as search
engines, websites, social media, email, and
mobile apps. While this term covers a wide range
of marketing activities, all of which are not
universally agreed upon, well focus on the most
common types below.
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ADVANTAGES OF DIGITAL MARKETING
- It is a two way communication between sales
person and the potential customer which takes
people to the company website. It has a much
wider reach. - Digital marketing helps in spreading the business
worldwide, with no geographical barriers, making
it accessible from one country to another via
Internet.
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FEATURE OF DIGITAL MARKETING
- Goals and Business Objectives
- Research and Analytics
- Budget for Digital Marketing Activities
- Execution of Digital Strategy Plan
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TYPES OF DIGITAL MARKETING
- SEO
- Email Marketing
- PPC(Pay Per Click)
- Social Media
- Online advertising
- Viral marketing
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