Affiliate Marketing

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Presented by Brahmananda Samal 4th September
2018
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What is Affiliate Marketing ?

• Affiliate Marketing is a sales platform with
  multiple stakeholders. The sales process is
  commission-based and the amount of commission is
  pre-agreed between the seller and partner.
• Affiliate Marketing is a performance-based
  marketing system that basically involves four
  distinct elements
• the merchant
• the affiliate
• the consumer
• the network

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• The merchant, also known as a seller or retailer,
  is an individual or a business that sells a
  product or provides a services.
• The affiliate is (or can be) an individual who
  promotes products and services and gets
  commission on each sale. The affiliate works with
  the merchant to promote the merchants products
  and services.
• The consumer, can be all of us. In affiliate
  marketing, the consumer is a person who uses
  goods or services to satisfy his or her needs.
• The network, also called program or platform,
  acts as an intermediary between the merchant and
  the affiliate. The network is completely digital
  and requires varying levels of involvement from
  both the merchant and affiliate.

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Types of Affiliates Sites

• Shopping sites are virtual malls. The consumer
  shops for various brands and products on site.
  These are not driven by particular coupon or deal
  offer.
• Coupon/Deal Most popular affiliate model.
  These sites are shopping sites that require
  merchant to provide with either a coupon, percent
  of saving or free shipping offer.
• Comparison Shopping Sites sell items using a
  comparison model. These sites usually require a
  data feed of merchants products.
• Loyalty/Rewards Sites where a percent of the
  merchants commission is used to pay reward to
  consumer. Allows consumer to select their reward
  option. Rewards can include cash, airline miles,
  credit card points or donation to charity or
  organization.
• Content Sites are usually not shopping sites.
  Consumer go to the sites because the content is
  of particular interest. Sites to particular
  product contained in the site.
• Search Affiliates promote merchants via search
  engine marketing, using either organic or paid
  search practices.
• Blogs/Forums Sites post or feature article
  that focus on a particular product or merchant
  and include a product affiliate link to the
  product.

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Key Factors For A Successful Affiliate Program

• Choose the Right Product
• You should develop the ability of choosing the
  right product or service for your audience
  because this determines the success or failure of
  your affiliate marketing venture. in promoting
  the products.
• Revenue Share or Commission
• Your commission basically depends on the volume
  of sales. However, high volume of sales might not
  necessarily result in  maximum commission. Most
  of the successful affiliate programs offer
  initial commission on each signup and recurring
  commission on monthly and yearly basis.
• Be Honest to Your Audience
• Sometimes novice bloggers make mistake of
  exaggerating the details of the product or
  provide incorrect information to make a quick
  sale. You should keep one thing in mind you
  cannot fool your visitors all the time. Keep it
  simple and honest!
• Make Your Content Sticky
• You should educate your viewer but remember to
  keep it entertaining. Remember that engaging
  content results in better sales. This is very
  important in the context of affiliate marketing.

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