MKT 444 Experience Tradition/newtonhelp.com

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MKT 444 Experience Tradition/newtonhelp.com
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MKT 444 Experience Tradition/newtonhelp.com

• MKT 444 Entire Course
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• For more course tutorials visit
• www.newtonhelp.com
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•  
• MKT 444 Week 1 Hospitality Service vs. Physical
  Products Presentation
• MKT 444 Week 2 Signature Assignment Service
  Pricing Strategies
• MKT 444 Week 3 New Service Positioning and
  Communications Plan
• MKT 444 Week 3 Ultimate Escapes Messaging Paper

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MKT 444 Experience Tradition/newtonhelp.com

• MKT 444 Week 1 Hospitality Service vs. Physical
  Products Presentation
•  
• For more course tutorials visit
• www.newtonhelp.com
•  
•  
• MKT 444 Week 1 Hospitality Service vs. Physical
  Products Presentation
• Choose one hospitality service and one physical
  product.
• Request approval for your two selections from
  your instructor prior to the creation of your
  presentation. Your service must be
  hospitality-focused (e.g. hotel, spa, restaurant,
  etc.).

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MKT 444 Experience Tradition/newtonhelp.com

• MKT 444 Week 2 Signature Assignment Service
  Pricing Strategies
•  
• For more course tutorials visit
• www.newtonhelp.com
•  
•  
• MKT 444 Week 2 Signature Assignment Service
  Pricing Strategies
• About Your Signature Assignment
• Signature/Benchmark Assignments are designed to
  align with specific program student learning
  outcome(s) in your program. Program Student
  Learning Outcomes are broad statements that
  describe what students

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MKT 444 Experience Tradition/newtonhelp.com

• MKT 444 Week 3 New Service Positioning and
  Communications Plan
•  
• For more course tutorials visit
• www.newtonhelp.com
•  
•  
• MKT 444 Week 3 New Service Positioning and
  Communications Plan
• Create a 10- to 12-slide presentation with
  speaker notes, explaining a new service that you
  will be offering.
• Explain how you will differentiate and position
  your service.
• Provide a communications plan strategy for your
  service, apply the most important considerations
  from our reading, and describe how these
  considerations relate to your specific service.

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MKT 444 Experience Tradition/newtonhelp.com

• MKT 444 Week 3 Ultimate Escapes Messaging Paper
•  
• For more course tutorials visit
• www.newtonhelp.com
•  
•  
• MKT 444 Week 3 Ultimate Escapes Messaging Paper
• In this exercise you will be creating messaging
  in support of an Ultimate Escapes promotional
  marketing campaign.
• Select a hospitality property such as a hotel,
  resort, restaurant, or spa (either a real or
  fictional property).
• Write a 1,050- to 1,400-word paper that explains
  whether the promotional messaging used for this
  property should be informational, persuasive, or
  reminder in content.
• ? Provide a brief description of the property,
  and describe its target market(s) as well as any
  other defining

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MKT 444 Experience Tradition/newtonhelp.com

• MKT 444 Week 4 Crestwood Inn Evaluation
•  
• For more course tutorials visit
• www.newtonhelp.com
•  
•  
• MKT 444 Week 4 Crestwood Inn Evaluation
• Resource Crestwood Inn Case Study
• Read the Crestwood Inn case study located in Ch.
  11 on page 312.
• Write a 1,050- to 1,400-word analysis paper.
• Evaluate the pros and cons of Christys comment
  card development.

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MKT 444 Experience Tradition/newtonhelp.com

• MKT 444 Week 4 Service Advertising Analysis
•  
• For more course tutorials visit
• www.newtonhelp.com
•  
•  
• MKT 444 Week 4 Service Advertising Analysis
• Create an 8- to 10-slide presentation with
  speaker notes that includes five sample
  advertisements from the hospitality service
  industry. Focus on ads that make promises that
  will be difficult to deliver within the service
  experience.
• Explain why the ad was chosen, why the service
  promise will be difficult to keep, and how you
  would react to the ads for each of the five
  advertisements.

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MKT 444 Experience Tradition/newtonhelp.com

• MKT 444 Week 5 Customer Retention and Loyalty
  Presentation
•  
• For more course tutorials visit
• www.newtonhelp.com
•  
•  
• MKT 444 Week 5 Customer Retention and Loyalty
  Presentation
• Create a 10- to 15-slide presentation with
  speaker notes based on the service that the team
  created in Week 3.
• Provide a clear explanation of the relationship
  between customer loyalty and customer retention.
• Consider emerging customer retention programs,
  and build your customer retention programs (which
  should include relationship marketing, frequency
  marketing, after marketing, and guarantees).

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MKT 444 Experience Tradition/newtonhelp.com

• MKT 444 Week 5 Mandalay Bay and Vegas Customer
  Loyalty and Retention
•  
• For more course tutorials visit
• www.newtonhelp.com
•  
•  
• MKT 444 Week 5 Mandalay Bay and Vegas Customer
  Loyalty and Retention
• Resource Mandalay Bay Case
• Read the Mandalay Bay case study located in Ch.
  14 on page 397.
• Write a 1,050- to 1,400-word paper discussing the
  importance of customer retention and loyalty in
  Las Vegas hotels, and include the following

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MKT 444 Experience Tradition/newtonhelp.com