Budweiser - Twitter Counter- Instagram Counter

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GEEK CREATIVE AGENCY

• BUDWEISER

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To celebrate this 2014 FIFA WC, we call upon
all football fans to soak in the spirit of this
game. So
Come play your part, RiseAsOne.
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TWEET UP BANGALORE

• Pre-event Invite tweet directed at the
  influencers
• During event Live tweeting from the TweetUps
  (brand as well as influencers)
• Post event Influencers to trigger WOM to ensure
  continuous content inflow during the FIFA seasons
  through contests

Encouraging users to play their part rise as one
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• TO CAPTURE ALL THE EXCITEMENT CREATED AROUND THE
  2014 FIFA WORLD CUP, WE CREATED A FEED WITH ALL
  THE RISEASONE TWEETS

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(No Transcript)
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INVITE
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2 pronged approach

• Engaging users who are not present at the
  Tweet-up
• Live Twitter feed to keep them entertained
• Chance to win merchandise, house party

• Engage Influencers at the Tweet-Up
• ICE BREAKER
• Introduction to Rise As One
• Poolball
• FIFA celebrations, Drinks Dinner

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REACHING OUT TO INFLUENCERS

• https//twitter.com/lovely_sathish - 2400 flwrs
• https//twitter.com/d4deepan - 1500 flwrs
• https//twitter.com/satishkulki - 341 flwrs
• https//twitter.com/tushar_risk - 900 flwrs
• https//twitter.com/mkr_88 - 183 flwrs
• https//twitter.com/harshamv - 1300 flwrs
• https//twitter.com/dtbng - 90 flwrs
• https//twitter.com/vaibhavagarwal - 1400 flwrs
• https//twitter.com/sirextracheese - 1000 flwrs

• https//twitter.com/nivedithg - 24000 followers
• https//twitter.com/dhempe - 8000 followers
• https//twitter.com/aravindbk - 7800 followers
• https//twitter.com/rohitneema3 - 3000 followers
• https//twitter.com/andyyrao - 600 flwrs
• https//twitter.com/kartik_kannan - 900 flwrs
• https//twitter.com/abhisangam - 180 flwrs
• https//twitter.com/fraud_mallu - 700 flwrs

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• Once all influencers have gathered, they will be
  Introduced to the Rise as one campaign with a
  showcase of the Fox/Vice documentaries

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POOLBALL

• Influencers will then introduced
  to the rules and asked to compete against the
  other country teams formed
• They will be encouraged to give their
  best performance to gain titles like the best
  move, the best shot, the best cheerer, etc

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DRINKS AND DANCE

• With food, Buds and dance, the Tweet-Up will end
  whilst recreating the whole carnival experience
  of Brazil for our influencers packed with
  excitement

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ENGAGING FOLLOWERS WHO ARE NOT AT THE TWEET- UP
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Engaging the Tweeple

• At the start of the Tweet-Up, people who
  are not at the event will be encouraged to tweet
  and participate to be a part of the virtual
  Tweet-Up in the following ways
• RiseAsOne through your lens
• The complete activity weaves in the core concept
  of RiseAsOne and asks the users to click
  photographs based on this theme. They will have
  to upload them on Instagram, Twitter, FB etc.
  (only public profiles included) with the hashtag
  RiseAsOne
• The one portraying the theme in the best possible
  way will win a house party or FIFA merchandise
• Sharing engaging questions and conversation
  starters.

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PR FOR THE TWEETUP

• Budweiser organizes a Football Tweetup to
  celebrate the world cup!
• Meetups are passed. Now Tweetups are
  the all the rage, with Budweiser organizing an
  exciting Tweetup to celebrate the football
  spirit. Geek Creative Agency, a digital agency in
  Bangalore partnered with Budweiser to organize
  the Tweetup at Humming tree, Indiranagar last
  Sunday.
• People were asked to use their
  smartphones and tweet with the hashtag
  RiseAsOne. This hashtag was chosen to inspire
  people to tweet about their respective teams, but
  by bearing in mind that they are collective
  torchbearers of the Football spirit in India.
• Mayank Aggarwal, CEO of Greek Creative
  Agency said Tweetups are an exciting new way to
  merge online and offline activities. People
  constantly use social media to support their
  team, and by asking people to us a hashtag like
  RiseAsOne, we wanted to unite football fans
  across the world.
• The event also introduced a brand new
  sport in India PoolBall, which is a combination
  of Football and Pool.
• Enthusiastic participants of the Tweetup
  were treated to free-flowing Budweiser beer, a
  sumptuous dinner and a whole lot of socializing.
• The event garnered close to 4.3 million
  impressions in just a single day and has set the
  pace for a whole lot of Tweetups in the future.

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http//dhempe.com/budweiser-rise-as-one/
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http//geekcreativeagency.tumblr.com/tweetup

•  A Tweetup campaign to celebrate the spirit of
  FIFA was a huge success. Reach 4.3 mn in a day.