basics of seo services

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1. Introduction to SEO (Search Engine Optimization)
2. How search engines work (crawlers, indexes data
   centers etc)

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What is SEO

• Search engine optimization is a process
• which helps you OPTIMIZE your website
• for better performance on search engines.
• It helps your website stand out as a
• favorite for higher rankings, by appearing
• as a user friendly and more relevant choice to
  search engines and to visitors.

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Wikipedias Definition

• Search engine optimization (SEO) is
• the process of improving the
• visibility of a website or a web page
• in search engines via the "natural"
• or un-paid ("organic" or
• "algorithmic") search results.

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Our Aim
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Traffic Estimates for page 1 ranking
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SEO Techniques Overview

• SEO considers how search engines work
• and what people search for.
• Optimizing a website may involve editing
• its content and HTML and associated
• coding to both increase its relevance to
• specific keywords and to remove barriers
• to the indexing activities of search
• engines.

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https//www.youtube.com/watch?vBNHR6IQJGZs
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How search engines work (crawlers, indexes data
centers etc)
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Robots.txt
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Indexing

• Search engine indexing collects,
• and stores data to facilitate
• fast and accurate information
• retrieval.
• When you query Google/Other SEs
• then you are actually querying their
• index itself.

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Which SEs feed other SEs
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Suggested Readings

• http//en.wikipedia.org/wiki/Search_engine_optimiz
  ation
• http//www.effectwebagency.com/marketers-annex-
• blog/seo/google-serp-click-thru-rates//
• http//www.wayfaring.com/maps/show/48030