Fall/Winter 2018: Key Menswear Trends Directions

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F/W18 Key Menswear Trend Direction

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Fashion is no stranger to the term History
repeats itself, and through the years, it has
been made evident that fashion is cyclical.
Designers recycle trends from bygone eras, citing
them as inspirations to appeal the presentday
audience. Though some trends prove themselves to
be classics no matter what year we are in, there
are others that we wish would just poof out as
the day dawns. A much needed transition from the
mass procurement of streetwear and
athleisure-inspired styles towards cleaner and
more grown-up styles has emerged as a key
defining trend for the Fall/Winter 2018 season. A
massive chunk of designers are shifting their
focus away from a crescendo of casual everyday
looks to incorporate a more refined and
traditional sense. Functionality and utility are
up for the taking too, with performance fabrics
and workwear inspired silhouettes appearing
across multiple international runways. Logos and
typefaces made for a recurring theme the idea
of a collection being relatable to the direct
consumer has all sorts of commercial value
attached to it. Nostalgia underplays
travel-induced insomnia with landscapes and
vistas emerging as one of the popular print
pattern motivations.
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F/W18 Key Menswear Trend Direction

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The current target market in question, the
millennials, is a generation that believes not in
owning, but in doing and experiencing. This has
fuelled the questioning and reevaluating of
long-held power structures and company ideals
within the industry. The new generation wants to
speak up about taboo topics, they want to talk
about diversity, transsexualism, women
empowerment, body positivity, sexual liberation,
politics and sexual harassment to interject the
lines of creative freedom. They demand a
collection that bears semblance to each of these
topics, and to have some weight. A rigid
dichotomy between form and function is deciding
the future of fashion with consumers rising to
the occasion and asking for more
thought-provoking, innovative and emotive pieces
that form a one-on-one connect. From the colour
of the season to the print in question to the
silhouettes to own, here are the trends that will
be shaping the world of fashion in the seasons to
come...
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F/W18 Key Menswear Trend Direction
Born in Brown Desert-y tones set the pace for the
approaching winter months with colours such as
brown, beige, taupe, chocolate and khaki,
emerging as the shades du jour of clothing and
accessories. Suede in taupe and beige surfaced at
Louis Vuitton whereas a richer and more grown-up
brown appeared at Ermenegildo Zegna and Marni.
Giorgio Armani followed suit and chose a dark
chocolate brown to accent its latest collection.
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F/W18 Key Menswear Trend Direction
Born in Brown
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F/W18 Key Menswear Trend Direction
Puffer Parade Rising like the phoenix from the
late 90s, the puffer/padded jacket has seen a
profound resurrection in the past two seasons.
The current fashion climate indicates that this
trend is not going to die down anytime soon. The
puffer jackets of Fall/Winter 2018 though, are
puffier in volume, longer in length and have
additional details added to them. Stylized
details include hints of shearling and outwear
hardware such as diagonal zips and drawstring
closures.
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F/W18 Key Menswear Trend Direction
Puffer Parade
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F/W18 Key Menswear Trend Direction
Logomania Rising like the phoenix from the late
90s, the puffer/padded jacket has seen a
profound resurrection in the past two seasons.
The current fashion climate indicates that this
trend is not going to die down anytime soon. The
puffer jackets of Fall/Winter 2018 though, are
puffier in volume, longer in length and have
additional details added to them. Stylized
details include hints of shearling and outwear
hardware such as diagonal zips and drawstring
closures.
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F/W18 Key Menswear Trend Direction
Logomania
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F/W18 Key Menswear Trend Direction
Luxe Leather Leather is the (material) weapon of
choice this winter with an umpteen number of
designers and high fashion brands making a
conscious effort to include it within their
collections. This season, there has been a keen
shift from shorter bomber styles to more refined,
classic and longer lengths that are belted or
cinched at the waist. Knee length leather coats
that mimic robes are the only design elements
independent enough to dictate an entire winter
wardrobe this coming season.
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F/W18 Key Menswear Trend Direction
Luxe Leather
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F/W18 Key Menswear Trend Direction
Jumper Gen Jumpers are an integral part of the
winter wardrobe and nothing sparks nostalgia as
much as this staple garment. Comfy knits in luxe
cashmere are undergoing major experimentation in
the name of surface textures and interesting
print-pattern concept details such as vibrant
colour blocking, ski themed prints and retro
patterns.
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F/W18 Key Menswear Trend Direction
Jumper Gen
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F/W18 Key Menswear Trend Direction
Scorching Red As is the case with menswear
collections, deep, dark, and subdued tones
maintained their reign, but this time around,
another tone showed signs of overtaking the
dominant winter palette. A bunch of brands got
the striking red memo and onward rolled out the
bold, warming shade over suits, bombers and
overcoats, track suits, parkas, sweaters, boots,
bags and almost everything else you would expect
from a menswear collection.
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F/W18 Key Menswear Trend Direction
Scorching Red
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F/W18 Key Menswear Trend Direction
Oriental Affair Oriental influences creeped in on
multiple collections across a range of garments
varying from bombers, windcheater jackets, robes,
to even Chinese collared shirts. Fabrics, such as
silk, satin and other luxe materials ornamented
with lush embroidery or exquisite prints,
inspired by the Far East highlighted Chinese
artistry and techniques.
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F/W18 Key Menswear Trend Direction
Oriental Affair
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F/W18 Key Menswear Trend Direction
Workwear Heroes Workwear inspired clothing is one
of the key themes this season. Comfort-based
clothing has seen a monumental rise in
utilitarian details, especially amongst the
outerwear category. This season offers a
contemporary take on classic worker uniforms that
translate themselves into slim line track and
boiler suits inspired by the uniforms of Air-Sea
Rescue teams and DLR operators. Expect to see
utilitarian details such as harness belt straps,
functional pockets, practical zippers and
drawstring closures paired alongside performance
fabrics like technical nylon.
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F/W18 Key Menswear Trend Direction
Workwear Heroes
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F/W18 Key Menswear Trend Direction
Larger Than Life Checks Checks are going all out
this season from windowpane checks to tartan to
Prince of Wales, to plaid, the boxy print pattern
is making itself known in every shade possible on
the colour spectrum. What is different this
season, you ask? Well, the checks for Fall 2018
are bigger, bolder and making a statement. Worn
head to toe as a co-ord or a mash-up, the way
its being utilized has a lot to say about the
spirit of the times.
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F/W18 Key Menswear Trend Direction
Larger Than Life Checks
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F/W18 Key Menswear Trend Direction
Reflectoratti High-shine reflective patches
emerge as a key style detail for the Fall/Winter
2018 season with designers incorporating neon
coloured retroreflective sheeting (similar to
those used in traffic directional signage). High
visibility reflective patches in neon yellow,
moon grey, citrus green and electric blue decked
the outerwear category over sleeves, pockets and
the area adjoining the knee and the calves.
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F/W18 Key Menswear Trend Direction
Reflectoratti
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