MKT 435 MENTOR Lessons in Excellence / mkt435mentor.com

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MKT 435 MENTOR Lessons in Excellence --
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MKT 435 MENTOR Lessons in Excellence --
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MKT 435 All Assignments FOR MORE CLASSES
VISIT www.mkt435mentor.com MKT 435 Week 1
Consumer Behavior and Marketing Paper MKT 435
Week 2 Porsche Case Study MKT 435 Week 3 Part I
Consumer Behavior and Marketing Strategy MKT 435
Week 3 How Attitudes are Influenced MKT 435 Week
4 Part II Consumer and Behavior Marketing Strategy
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MKT 435 MENTOR Lessons in Excellence --
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MKT 435 All New Assignments FOR MORE CLASSES
VISIT www.mkt435mentor.com MKT 435 Week 1 Impact
of Consumer Behavior on Marketing Strategy
Paper MKT 435 Week 2 Brand Personality
Presentation (2 PPT) MKT 435 Week 3 Internal and
External Influences Marketing Paper MKT 435 Week
3 Impact of Cultural Values on Consumer Behavior
Paper MKT 435 Week 4 Team Consumer Decision
Making Paper MKT 435 Week 4 Consumer Decision
Making Presentation
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MKT 435 Week 1 Consumer Behavior and Marketing
Paper FOR MORE CLASSES VISIT www.mkt435mentor.co
m   Choose a company with which you are
familiar. Prepare a 1,050- to 1,400-word paper in
which the interrelationship between consumer
behavior and marketing is discussed. Find three
specific examples of the companys marketing
strategy and its relationship with consumer
behavior. Examples may include mission/value
statements, print advertising, website content
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MKT 435 Week 1 consumer behavior and Social media
influence FOR MORE CLASSES VISIT
www.mkt435mentor.com   Develop a 7- to 9-slide
Microsoft PowerPoint presentation, with notes
on each slide, in which you relate consumer
behavior and social media influence. Address the
following Define consumer behavior, and how
it relates to marketing. Select a recent
purchase and describe how social media and word
of mouth influenced your decision.
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MKT 435 MENTOR Lessons in Excellence --
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MKT 435 Week 1 Impact of Consumer Behavior on
Marketing Strategy Paper FOR MORE CLASSES
VISIT www.mkt435mentor.com MKT 435 Week 1 Impact
of Consumer Behavior on Marketing Strategy
Paper Choose an organization with which you are
familiar. Write a 700- to 1,050-word paper in
which you review the impact of consumer behavior
on this organizations marketing strategy.
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MKT 435 Week 2 Brand Personality Presentation (2
PPT) FOR MORE CLASSES VISIT www.mkt435mentor.com
  This Tutorial contains 2 Presentation MKT 435
Week 2 Brand Personality Presentation Resource
Consumer Behavior Building Marketing Strategy,
Ch. 10 Choose an organization with which you are
familiar or use the organization you chose for
the Week 1 assignment. Create an 8- to 10-slide
Microsoft PowerPoint presentation with
speakers notes representing how this
organization manages
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MKT 435 Week 2 Porsche Case Study FOR MORE
CLASSES VISIT www.mkt435mentor.com Read the
Porsche case study found in Consumer Behavior on
pages 52-53. Write the answers to the following
questions 1, 2, 3, 4 and 6 at the end of the
case. Use the worksheet to answer the questions.
The paper will need to be 700 to 1,050 words in
total length. Format the paper consistent with
APA standards. Click the Assignment Files tab to
submit your assignment.
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MKT 435 MENTOR Lessons in Excellence --
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MKT 435 Week 3 How Attitudes are Influenced FOR
MORE CLASSES VISIT www.mkt435mentor.com Write a
1,050- to 1,400-word paper in which you write
about the following scenario What was
your attitude about this course before it
started? What factors influenced that
attitude? How has your attitude toward
the course changed now in the third week of
class? Refer to attitude and motivation
theories as discussed in Chapter 6 to support
your reasoning for the before and after attitudes
you describe.
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MKT 435 MENTOR Lessons in Excellence --
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MKT 435 Week 3 Impact of Cultural Values on
Consumer Behavior Paper FOR MORE CLASSES
VISIT www.mkt435mentor.com MKT 435 Week 3 Impact
of Cultural Values on Consumer Behavior
Paper Choose one of the following changes in
Cultural Values to review and discuss (1) green
marketing, (2) cause-related marketing, (3)
gender-based marketing, or (4) marketing to gay
and lesbian consumers.
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MKT 435 MENTOR Lessons in Excellence --
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MKT 435 Week 3 Internal and External Influences
Marketing Paper FOR MORE CLASSES
VISIT www.mkt435mentor.com MKT 435 Week 3
Internal and External Influences Marketing
Paper Resource Consumer Behavior Building
Marketing Strategy, Ch. 3 Select a new product or
service that will be launched by either an
existing organization or one you will create.
This will be the product or service you will use
for the remainder of the team assignments due in
Weeks 4 and 5.
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MKT 435 Week 3 Part I Consumer Behavior and
Marketing Strategy FOR MORE CLASSES
VISIT www.mkt435mentor.com Write a 700- to
1,050-word paper in which the team discusses the
following A brief overview of the
company and the product and its marketing
strategy. An examination and discussion
of the external factors that influence the
companys target market. Find 5
examples of the companys marketing
communications and discuss each communications
example,
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MKT 435 Week 4 Consumer Decision Making
Presentation FOR MORE CLASSES
VISIT www.mkt435mentor.com MKT 435 Week 4
Consumer Decision Making Process Analyze a recent
purchase you made of a durable good (durable
goods are goods that dont wear out quickly or
those that have a lifespan of more than three
years computers, cars, mobile phones, kitchen
appliances, etc.) Make a presentation of 10-12
Slides Base your review on the following six
steps in the consumer decision process 1.
Problem recognition
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MKT 435 MENTOR Lessons in Excellence --
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MKT 435 Week 4 Examine a Communication Tool FOR
MORE CLASSES VISIT www.mkt435mentor.com Choose a
marketing communication tool used by a brand
about which you are passionate. Examples of
Marketing Communications types are print
advertising, press releases, brochures, flyers,
banner ads, etc. Create a Poster Board
presentation in which you Present the
communication tool Discuss how
effective it is in attracting and retaining
customers, and communicating the companys focus
on customer satisfaction.
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MKT 435 Week 4 Part II Consumer and Behavior
Marketing Strategy FOR MORE CLASSES
VISIT www.mkt435mentor.com Write a 525- to
700-word paper in which the team explains the
roles of family, culture, and subculture
influences on the companys target market
purchasing behavior. Discuss how the company can
use learning and perception theories in
attracting and retaining target market members.
Provide a brief description of the theory with
specific examples of using it in a marketing
communication strategy. Format the paper
according to APA standards.
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MKT 435 Week 4 Team Consumer Decision Making
Paper FOR MORE CLASSES VISIT www.mkt435mentor.co
m MKT 435 Week 4 Consumer Decision Making
Paper Utilize the same product/service your team
chose for Week 3. Developa 700- to 1,050-word
response that analyzes the following Discuss
the potential importance of each type of
situational influence in developing a marketing
strategy for your product/service.
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MKT 435 Week 5 Consumer Decision Making Process
Analysis FOR MORE CLASSES VISIT www.mkt435mentor
.com Analyze a recent purchase decision you made
using the steps in the consumer decision making
process. The consumer decision making process is
discussed in Chapter 14, pages 341-346. Submit a
detailed outline in which you show the steps you
took in making the purchase decision and the
rationale behind each step. An example of a
detailed outline can be found in the Center for
Writing Excellence
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MKT 435 Week 5 Final Consumer Behavior and
Marketing Strategy FOR MORE CLASSES
VISIT www.mkt435mentor.com Create and present a
10- to 12-slide PowerPoint presentation of Part
III. Develop a segmentation analysis of the
companys target market. Address each variable of
segmentation (geographic, demographic, behavioral
and psychographic) that is significant in
attracting the target market. Provide specific
examples of product attributes and benefits for
each segmentation variable identified as
relevant. Refer to Chapter 2 for segmentation
variables.
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MKT 435 MENTOR Lessons in Excellence --
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MKT 435 Week 5 Impact of Online Crowdsourcing on
Marketing Strategy Paper FOR MORE CLASSES
VISIT www.mkt435mentor.com MKT 435 Week 5 Impact
of Online Crowdsourcing on Marketing Strategy
Paper Evaluate an online crowdsourcing site.
Examples include, Dells Ideastorm, and
Starbucks. Write a 750- to 1,050-word paper in
which you review a crowdsourcing site. Marketing
has evolved in its relationship to customers.
Marketing to consumers has shifted to marketing
for consumers.
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MKT 435 Week 5 Team Global and Online Marketing
Strategy Presentation FOR MORE CLASSES
VISIT www.mkt435mentor.com MKT 435 Week 5 Global
and Online Marketing Strategy Presentation Resourc
e Consumer Behavior Building Marketing
Strategy, Ch. 15 Utilize the same product/service
that your team chose for Week 3. Prepare a 15- to
20-slide Microsoft PowerPoint presentation with
speakers notes illustrating your cross-cultural,
Internet, mobile, and social
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MKT 435 MENTOR Lessons in Excellence --
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