How to sell a trademark

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How to Sell Trademark?
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Introduction
Trademark is a part of Intellectual Property and
is considered as intangible yet movable property.
It is governed by the Controller General of
the Patents, Designs and Trademarks in India.
Trademarks signify the identity of your business
and protect for a longer duration. You can
trademark a name, logo, symbol or even a
device. Trademark Registration helps to secure
the brand name and build trust with the
customers. The trademark owner is entitled to use
it for his/her profit and take legal action
in case of any infringement.
Related Trademark Assignment
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What is Trademark Selling?
Trademarks are of great value to any business and
influence the sales to a significant level. It
mirrors your products or services and provides an
edge over others in the market. At times, the
owner can transfer his/her trademark to another
person. Selling a trademark also known
as trademark assignment refers to the assigning
of a trademark from your name to any other
person. It usually happens when the entire
business is sold off, and it owns any registered
trademarks. However, it is not compulsory in
every case. The person selling the trademark is
known as an assignor while the other party to
which it is sold is called an assignee.
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Ways to Sell a trademark

• Complete Assignment
• Partial Assignment
• Assignment with Goodwill
• Assignment without Goodwill

More What is the process of Trademark transfer
in India?
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Advantages of Selling a Trademark
With the selling of trademark, both the parties
are benefitted. The terms of the assignment are
decided mutually, and under the Trademark Act
1999, it is made sure that no ones interest is
hampered. The assignor gets a good value for
his/her established brand. It is beneficial for
the assignee as well since the person will be
able to enter into the market with a
well-established brand name.
Related How to Sell a Trademark?
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