Title: Grant Writing is Story-Telling
1Modern PowerPoint Presentation
2Grant-Writing
Grant Writers may feel that their grant
applications must be matter-of-fact and
straight-to-the-point. However, when funding
bodies receive hundreds of grant applications
that are all pretty much the same, it makes for
eye-wateringly boring reading. To make your
grant application stand out, its important to
think of grant-writing as story-telling. Think
about it! Who doesnt like hearing stories? We
all know the feeling of being unable to put down
a good book. Believe it or not though, all the
elements of a good story are all present in a
good grant-application. Let me explain. Grant
Writers may feel that their grant applications
must be matter-of-fact and straight-to-the-point.
3However, when funding bodies receive hundreds of
grant applications that are all pretty much the
same, it makes for eye-wateringly boring reading.
To make your grant application stand out, its
important to think of grant-writing as
story-telling. Think about it! Who doesnt like
hearing stories? We all know the feeling of being
unable to put down a good book. Believe it or
not though, all the elements of a good story are
all present in a good grant-application.
4Let me explain
2. Complication
1. Orientation
4. Resolution
3. The Climax
5Orientation
All stories being by introducing characters and
setting the scene. In the orientation, we fall in
love with the key players and the platform is
laid for the unfolding drama. The same is true
in grant writing. In your introduction, you must
make the grant reviewer fall in love with your
organisation. You cannot do this simply by giving
raw facts. You must use the art of story. For
example, you could say, We are an organisation
that helps at-risk youth find employment, but
this is boring and mechanical. Instead you could
try, Billy Jones was an unemployed young person
who was able to receive training through our
organisation and, as a result, has now found
steady employment. This has changed his life!
Which is more compelling? You decide.
6Complication
Every good story-teller knows that without a
complication - some issue or problem that needs
resolving, you dont have the material for a good
story. The same is true for grant-writers.
Skillful grant writers paint a picture of a
problem or a need that stirs a passionate
discontent in the grant reviewer that makes them
want to open their wallet and give. Tell a story
about the need. What problem will your grant
address? Why is it such a problem? If you are a
smart grant writer, you already know what areas
of passion and interest the funding body has.
Focus on these areas.
7The Climax
A skillful grant-writing does such a good job of
building the tension that you could picture a
grant-reviewer leaning forward and yelling, So
whats the answer?! Then, you hit them with the
climax your solution! You have the answer!
Explain your solution and how it addresses the
problems and issues you have raised.
8Resolution
Finally, tell a story about how the world will be
better or different because your organisation
received this grant. Make sure the grant reviewer
can picture it in their mind. Therefore, it must
be achievable, measurable and desirable. Also,
you need evaluation and assessment measurements
to ensure that your goals are achieved and the
reassure the funding body that you will use their
money wisely.
9We are specialists in providing the following
services-
Grant writing is not so different to
story-telling. Its an art! If youre a grant
writer, consider getting some professional help.
Red Tape Busters are specialist in grant and
tender writing and can help your organisation or
business win grant funding or achieve successes
with tenders. Visit http//www.redtapebusters.
com for more information.
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