Geofencing Advertising Plan with Google Ads

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Geofencing Advertising Plan with Google ads
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• Geofencing Advertising Plan works effectively
  with Google ads. Geofencing with Google ads,
  should also help your quality score by serving
  more relevant ads to local users.
• To set up Geofencing Advertising Plan with Google
  Ads, select the campaign youd like to manage,
  then go to the campaign Settings. Google Ads
  allows you to geofencing on, search, display, and
  YouTube campaigns. With geofencing in Google Ads,
  there are quite a few options like country,
  state, city, metro, zip code, and radius. In
  Google Ads, geofencing and geo-targeting are
  referred to Location Targeting.

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• Geofencing and Geo targeting are location-based
  services where an app, browser or other
  technology service uses location data such as
  cellular data, Wi-Fi, global positioning,
  satellite, radio frequency identification, when a
  device, transmitter, or RFID tag enters or leaves
  location parameters commonly known as a
  geofencing, location target or geo targeting.
  Once this location boundary is set, the
  location information can be used to trigger a
  programmed action such as push notifications, SMS
  message, alerts, display targeted advertising,
  allow tracking on vehicle fleets, enable/disable
  certain equipped technologies, or create and
  collect location-based marketing data.

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• To make use of Geofencing Advertising Plan, a
  user must first establish a virtual boundary
  around a specified location using GPS coordinates
  or RFID-enabled software. This could be as simple
  as a circle drawn in a 1 mile or a 1-kilometer
  radius around a specific location on Google Maps.
  This virtual geofencing would then be able to
  trigger a response when an authorized device
  enters or exits that area, as specified by the
  targeting settings of an online marketing
  campaign or location service. Some modern
  software applications using geofencing technology
  even allow development using modern on-screen
  graphical interfaces (GUIs), so that more precise
  boundaries can be established by less
  sophisticated users.

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• Geofencing isnt just for mobile apps, either.
  The technology has been used to control and track
  vehicles and containers in the shipping industry,
  livestock in the agriculture industry, deploy
  drones for various purposes, among other uses.
  Nearly every drone being made today is
  pre-programmed to accommodate geofencing, which
  are usually set up surrounding airports, open-air
  venues, and even the White House, where the FAA
  has set up drone-resistant geofencing barriers
  capable of stopping a drone in mid-air, while
  other triggers may send a warning message to the
  user.

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Contact Us

• Copley Advertising
• Located Brookline Massachusetts United States
• Phone no. 1 617-651-2249
• Website www.copleyadvertising.com