Guide to Geofence Mobile Advertising

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Guide to Geofence Mobile Advertising
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• Geofence mobile advertising used with serving ads
  in apps on smartphones and other devices. That
  technology uses geographic location to find users
  within a proximity of a business and send ads to
  that businesss branded app. When we talk about
  geofencing, our goals are much bigger. Heres how
  geofencing mobile advertising works. Geofence
  mobile advertising mean finding all mobile
  devices in a given geographic area and serving
  mobile advertisements via app banners and mobile
  website ad space. Those devices do not need to
  have a specific app installed to work with our
  program. Additionally, our geographic region does
  not need to be right around your business. Many
  small business owners are looking for a way to
  precisely target the right people, especially
  those who are close to their place of business.

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• Geofencing Mobile Advertising campaign tools
• Clearly identifying where the fence is placed
• Engaging digital advertising and calls to action
• Landing page and offer presentation.

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• Building a Fence To begin, we start a geofencing
  campaign by identifying where your target
  customers are going to be gathering. This could
  be a convention, trade show, your store, a
  concert or someplace else. We work with you to
  find that location. We create the fence once the
  location is decided on. For clarity, a geofence
  is a virtual circle we draw on a map that
  represents the area that we will use to capture
  mobile devices. We use our tools to find the
  latitude and longitude of the center of our fence
  as well as define the radius. Our platform allows
  for a radius as small as 100m. This means exact
  targeting with less unwanted traffic. After the
  fence and audience are identified, the fun
  begins. Next, we design the creative.

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• Geofencing Mobile Advertising Design Designing
  digital ads for mobile is quite different from
  print advertisements or other media. The
  dimensions of advertisements on mobile devices
  are quite small, so attention to detail is key.
  Contrast colors, strong calls to action and
  minimal copy are key to this platform. If the ad
  does not draw attention or present a clear
  message, users will scroll right past and not
  interact. To that end, understanding online
  advertising layout and creation are a critical
  component.
• CTR CTR is the percentage that represents the
  number of times someone clicked on a digital
  advertisement versus the number of ads that were
  served. We want this number to be as high as
  possible.

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Contact Us

• Copley Advertising
• Located Brookline Massachusetts United States
• Phone no. 1 617-651-2249
• Website www.copleyadvertising.com