Full stack Digital marketing v/s Full Stack Web Development

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Full stack Digital marketing v/s Full Stack Web
Development
Full Stack Digital Marketing refers to the
marketing efforts that use the digital media to
reach out to the customers. Through SEO (Search
Engine Optimization), SMO (Social Media
Optimization), SEM (Search Engine Marketing), SMM
(Social Media Marketing), Content Marketing,
Email Marketing and Analytics a full stack
digital marketer interacts and engages with the
customers and helps in promoting the brand.
Businesses need a digital marketer who can
formulate effective digital marketing strategies
by using the right combinations of various
channels available. Full stack web development
encompasses the development of both front end and
back end portions of an application. A full
stack web developer takes care of the user
interface, development of APIs, databases,
networking and security.
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Growth of Full Stack Digital Marketing Full
Stack Web Development in Industry There is a
marked shift from the traditional mediums of
television and print media to the digital
strategies in the overall marketing efforts. More
and more brands today are shifting to the use of
the digital medium for promotion. By engaging the
customers on social media, the brands are able
to establish a connection with their customers.
Increased brand awareness and loyalty is
encouraging digital marketers to allocate more
and more funds in this direction. But this
requires need of some experts who can use the
various digital marketing channels like Face
book, Instagram, Google Plus, LinkedIn to
achieve the marketing objectives. That is why
digital marketers who have the potential to
develop innovative strategies and show
significant quantitative results like increased
lead generation and sales are in great demand.
Full Stack Digital marketers today are experts
in handling the entire marketing funnel including
Search engine optimization, Content marketing,
Display advertising, Mobile app etc. By 2020
there will be 2 lakh digital jobs but not enough
trained digital marketers to fill the positions.
Thus people who gear up for this career will have
a unique competitive advantage. Like full stack
digital marketers, the demand for full-stack web
developers is also continuously on the rise. The
scope of specialists who have either front-end or
backend knowledge is slowly fading away. People
who have advanced their skills by enrolling in
full stack web development courses are in great
demand. People who know about the entire web
development process from designing, development
to deployment are the ones that are the most
sought after by the companies. Roles Industry
Opportunities Since brands across various
industry verticals are using the digital medium
for their marketing strategies, the role of the
digital marketer becomes a prominent one. It
involves setting the goals, understanding the
target audience behavior, selecting the
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right digital channels, budgeting and then using
the channels in an effective way in order to
communicate the message. A digital marketer knows
how to use Word Press to build a website that
offers greater experience to the user. By using
Word Press they can bring changes to the
website. This way they can reach out to the
customers with various offers and promotions in
real time and improve customer service. A digital
marketer also understands the importance of SEO,
blogs and content marketing. The role of the
digital marketer is to use various optimization
strategies and the right tools to get top
positions for the website in search engine result
pages. They know how to select a theme for the
blog and then develop unique content that reaches
out to its audience and increases organic
traffic. The digital marketer knows how to use
the social media platforms like Face book,
Instagram, Twitter, YouTube etc. as a tool that
increases customer engagement. They also run paid
advertising campaigns to generate leads for the
business. The digital marketers also measure the
effectiveness of the marketing efforts through
marketing automation. They use Google Analytics
to determine which efforts are yielding maximum
results and how they need to tweak their efforts
to realize the marketing goals. A full stack web
developer needs to be familiar with both the
front end and back end portion of developing an
application. He is familiar with writing
optimized front-end code in HTML, CSS,
JavaScript as well as creating APIs and writing
in backend languages like Ruby, PHP OR Python.
He works with system infrastructure including
hardware and OS, networking, security and
databases. Industry is on the lookout for such
versatile developers who have the functional
knowledge of the entire process of web
development. So if you are looking for Jobs in
Full Stack web development then enroll in a
course that prepares you for the road ahead. Ace
Web Academy has various courses that match
different capabilities and interests and helps
one kick-start his career in full stack web
development. A few years back digital marketing
was considered as an unconventional career path.
But today it has become a mainstream career that
most youngsters want to take up. As
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the number of internet users and Smartphone users
are increasing, the business opportunity to sell
to this growing population is also increasing.
Companies are increasing the allocation of
budgets to digital marketing efforts. A
successful digital marketer does not require any
specific qualification. Passion to work and a
formal training in this field is enough to bag a
well-paying digital marketing job. One can get
employed in an advertising company or a digital
marketing agency with a very attractive Digital
marketing salary. One can start a business of
ones own or also work on a freelance basis. In
India, many startups and software companies only
want to hire full-stack developers. The average
full stack developer salary in India is around 6
lakhs. In the United States, the average salary
is around 90,000. A full stack developer needs
to keep pace with the fast changing technology
landscape in order to be employable. A full
stack web development course can help one get a
fatter paycheck than those who are specialists
in just front end or back end. So take up a full
stack digital marketing or a full stack web
development course and have a bright future
ahead in your career.
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