Engaging Patients with Social Media

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Engaging Patients with Social Media
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Social media is growing by leaps and bounds every
day. In fact, you can engage and educate many
people at once with tweets, blogs, Face book
posts and other basic platforms. Below are a few
tips to increase user engagement with your
medical practice via social media.
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• Face book You can increase your followers by
  having a detailed educational Face book page
  where people can post questions publicly and
  privately, get information, find camaraderie with
  others who share an illness or trade treatments.
  A great way to increase your reach is through
  Face books promoted posts.

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• Twitter By using a hash tag () and a specific
  health condition or topic, you can uncover hot
  health topics people are talking about and join
  the conversation. If you are new to Twitter, lurk
  and listen. See what interests people and engage
  them in conversation.

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Whether youre a beginner or pro, ask
yourself these questions before starting.
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1. Who are you trying to reach? - Around 90 of the
   young people use Apps, so if you are launching a
   campaign about healthy eating and want to reach
   18 34 year old people, then design an APP and
   get on Twitter. And if it is the elderly, best to
   look at Face book and online sites like AARP to
   get the message out.

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2. Whos in charge of content? Creating content
takes time. So hire a PR agency to create and
post content as companies who publish great
content have a better chance of standing out from
the crowd.
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3. Will the content be helpful or offensive? -
Know your audience and share health content
thats meaningful and relevant. Once you have
written the post or tweet, have someone review
it. Face book prohibits a lot of health related
photos, so be prepared to tone it down.
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Tellem Grody Public Relations, Inc. 30745
Pacific Coast Highway, Ste. 243 Malibu,
CA 90265 [phone]