4 PPC Tactics to Lower Your CPA in Google Ads

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4 PPC Tactics to Lower Your CPA in Google Ads
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1 Strategically Target the Location

• Suppose you set targeting location broad in
  Google Ads, there might be chances that you gonna
  serve them to poorly-converting regions.
• Go to Google Analytics to see if youve
  set Google Ads broad targeting and spending a lot
  of money.
• Go to Audience gt Geo gt Location.
• After reaching Google Analytics, youll see
  Sessions dropdown list available in the top left
  corner.
• Then choose Conversion Rate inside Goal to find
  which are the most successful regions as well as
  which are not in terms of conversion.

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• Once PPC advertisers come to know which location
  is giving them the best profit, they can save
  their money.
• This way you can effectively reduce your CPA and
  improve your campaigns ROI.

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2 Focus on Quality Score with Defined Ad
Structure

• It has been seen that if you optimize your
  quality score then that optimization result also
  helps to reduce CPA.
• SKAGs (single-keyword-ad-groups) is an ad
  structure that helps advertisers focus on only
  one keyword per ad group.
• Only make SKAGs for your best performing keywords
  and Google Analytics will help you know that.

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3 Employ Google Ads IF Functions

• These functions enable marketers to set rules for
  their ads to present them in desired conditions.
• Putting rules in ads helps paid search marketers
  in two ways-
• Rules applied to ensure that the ads are relevant
  enough to make users click. Improving CTR would
  lead to enhanced quality score thus reducing CPA.
• Making ads useful and targeted to the user
  ensures you wont have to pay for irrelevant
  clicks. This will also reduce costs.
• If youre going to use IF Functions in Google
  Ads, first try to know which ad part could be
  optimized.

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• Is it Audience or Pricing or Ad copy?
• Then get to work experimenting and iterating on
  your results.
• Then go for optimizing it relevantly for the
  users

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4 Use Google Ads Built-In Machine Learning

• Google Ads comes with a built-in machine learning
  which helps advertisers boost conversions and
  optimize ad performance.
• Go back to Target CPA bidding under Google Ads.
• Target CPA bidding is also known as Smart Bidding
  under Google Ads.
• It includes an automatic bidding strategy in ads
  which are made to get your ads more conversions
  for the target CPA set by you.
• As Smart Bidding is based on machine learning,
  advertisers can turn it on and set a lower CPA in
  order to see whether they can get the same
  results at a lower price.

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• Smart Bidding adjust bids using signals like-
• Device-type.
• Browser-type.
• Time.
• Location.
• Remarketing list.
• Companies which manage Google Ads would rely on
  third-party machine learning to minimize CPAs as
  well.
• Here is how third-party machine learning
  influenced CPA industry-wise in Google Ads-

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About DSIM

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