HOW CAN BLOCKCHAIN SOLVE THE SOCIAL MEDIA TROLLING CRISIS

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How Can Blockchain solve the social media
trolling crisis.

• Over the last decade, as social media websites
  like Facebook and Twitter have risen tremendously
  in popularity, so has the problem of so-called
  trolls on such websites. Trolls are people who
  post inflammatory statements online in order to
  provoke other people and deflect attention from
  the actual issue. Trolling started out as a minor
  nuisance to users online but has since taken a
  more serious shape where people in the real world
  and events such as elections and court-trials are
  influenced by the actions of these trolls.

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• Trolls can be either solitary or part of
  organized state-funded efforts. They remain hard
  to stop because since the accounts are anonymous,
  the trolls can make more accounts. Heres a look
  at how can blockchains be used to automate the
  banning of social media trolls.

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The Growing importance of managing Trolls

• As the popularity of social media has grown, more
  companies have been forced to create online
  profiles and directly interact with their
  customers as a form of marketing. Companies have
  to pay companies like Facebook and Twitter in
  order for their posts to show up higher in their
  customers feeds. But internet trolls inevitably
  show up on such posts to disrupt the conversation
  and personally attack the company or their
  customers at any opportunity of a meaningful
  conversation.

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• Likewise, paid commenters who seek to shift the
  tone of conversation regarding current news and
  other political topics regularly wreak havoc on
  discussion boards on sites like Reddit and
  Facebook often engaging in hate speech and even
  personal threats. For instance, one of the
  biggest ongoing stories right now is concerned
  with finding the exact extent to which
  state-sponsored Russian trollers meddled in the
  2016 US election. A growing number of youngsters
  aged 18-29 have been quitting social media
  altogether because of the toll that these trolls
  take on their mental health.

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• In a recent study by the Pew Research Center, it
  was noted that 42 of US Facebook users had taken
  a break from the platform in the past 12 months.
  Additionally, around one-quarter of the
  population had deleted the Facebook app from
  their phone. Among younger users, in the 18-29
  range, nearly half said they deleted the Facebook
  mobile app. As mentioned above, the problem with
  reining in the trolls is that it is very easy to
  create a new online profile on these social media
  points. That means banning these internet trolls
  is an exercise in futility and requires a more
  absorbing solution.

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Authenteq Trollteq Solution

• Curbing the destruction caused by the activities
  of internet trolls remains a big challenge for
  both social media platforms and the governments
  around the world. Any solution that effectively
  deals with internet trolls consists of making
  sure that they cannot simply create another alias
  to return to their destructive activities.
  Blockchains can be very useful here since they
  can be used to store ID data in a decentralized
  and tamper resistant way.

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• The Iceland based company Authenteq has devised a
  new mechanism called Trollteq for utilizing the
  power of blockchains to block repeated trolls
  online. The system consists of using smartphones
  to authenticate the user using their passport.
  The Trollteq system uses the Near Field
  Communication (NFC) feature of a users
  smartphone to scan the machine-readable zone
  (MRZ) of the users passport and gain access to
  the name and photo. The user is then required to
  take a selfie, which is then compared to the
  passport data.

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• The entire process is fully automated and
  required no human help, thereby reducing the risk
  of ID theft. All of the users would be required
  to be authenticated using the Trollteq system
  before being eligible to post comments. The
  brilliant part about this approach is that after
  being banned, a malicious troll would be unable
  to create another alias and return to their
  shenanigans.

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