How to choose lighting for your business?

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HOW TO CHOOSE LIGHTING
FOR RETAIL BUSINESS
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Lighting can set the
WHY RETAIL LIGHTING IS IMPORTANT TO YOUR
BUSINESS?
mood and atmosphere, guides shoppers to key
areas, and provides an overall backdrop
for enhanced customer experience.
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CHECKLIST
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KNOW YOUR RETAIL LIGHTING
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ACCENT LIGHTING
Accent lighting is used to make products pop and
add a sense of importance. Various types of
accent lighting are used to draw shoppers to
particular areas in your store, such as products
within shelving and nook displays, in windows,
and on walls.
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TASK LIGHTING
Task lighting is used to light up areas where
more lighting is needed for certain tasks such
as store checkout counters, dressing rooms,
service desks, and back office areas. Contrast
is also important, and a poorly positioned light
source may cause contrast reduction, resulting in
loss of visibility.
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DECORATIVE LIGHTING
Decorative lighting is used to set the mood and
define the style of your store brand, can be
achieved by using a fixture with a certain
aesthetic, such as a chandelier, set of pendant
lights, or sleek track system. It also fulfills
the need of either the accent, task, or ambient
lighting. prosourcepower.com
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AMBIENT LIGHTING
Ambient lighting seals the breaches between the
lighting used to highlight displays, counters,
corners, and shelving. The main objective of
ambient retail store lighting is to make
customers feel welcome and comfortable in
the space to provide enough light to safely
explore the entire store. prosourcepower.com
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CHOOSE THE RIGHT COLOUR TEMPERATURE
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COOL LIGHTING
WARM LIGHTING Appears soft and intimate Works
well for relaxing settings like boutiques and
spas Has a low colour temperature, typically in
the 2000K - 3000K range

• Appears brighter and crisper
• Works well for clinical settings like hospitals
  Has a high colour
• temperature, in
• the 5000K threshold

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CHOOSE THE RIGHT COLOUR RENDERING INDEX
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More CRI the better

• CRI stands for color rendering index. It
  basically shows us how the colors
• appear of various objects in comparison with an
  ideal or natural light

0
100
source. High color rendering index LED lights
dramatically improve the appearance of products
by allowing colors to appear clear, vivid
and distinguishable all while consuming
significantly less energy. prosourcepower.com
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KNOW YOUR LUMEN
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Brightness is measured in lumens. Watts is the
energy consumed for producing lumens. More
lumens More light LED is the best option
available. It produces 1600 lumens at 22 W,
whereas the incandescent bulbs produce the same
lumens at 100 watts.
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Designing a retail lighting scheme involves many
factors suc as bulbs of varying types, colors,
and brightness along with an array of fixtures
to create accent, task, decorative, and ambient
lighting .
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CREATED BY
PROSOURCE POWER
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