Search Engine Optimization - PowerPoint PPT Presentation

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Search Engine Optimization

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Brandz On Web provides best certification of SEO in Nashik, Digital Marketing which improves understanding of SEO courses. Welcome to the world of SEO training in Nashik. SEO professional training from Brandz will train you. Digital marketing course in Nashik. Get opportunities on completion of google SEO certification. – PowerPoint PPT presentation

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Title: Search Engine Optimization


1
Brandz On Web
  • Search Engine Optimization

http//www.brandzonweb.com
2
What is SEO?
  • Search engine optimization (SEO) is the process
    of optimizing your online content so that a
    search engine likes to show it as a top result
    for searches of a certain keyword. It is the
    practice of increasing the quantity and quality
    of traffic to your website through organic search
    engine results.

3
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4
Examples of Popular Search Engine
5
Types of SEO
  • On-Page Optimization
  • Off-Page Optimization

6
On Page Optimization
  • "On-page SEO" (also called "on-site SEO") is the
    practice of optimizing individual web pages in
    order to rank higher and earn more relevant
    traffic in search engines.

7
Off Page Optimization
  • "Off-page SEO" (also called "off-site SEO")
    refers to actions taken outside of your own
    website to impact your rankings within search
    engine results pages (SERPs).  

8
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9
White Hat SEO
  • It refers to the SEO techniques which are in
    accordance with the SEO guidelines set by the
    search engines. It means it uses approved search
    engine optimization techniques to improve the
    ranking of a site on search engine results pages
    (SERP).

10
Black Hat SEO
  • It refers to the SEO techniques which are not in
    accordance with the SEO guidelines set by the
    search engines. These techniques exploit the
    weaknesses in search engines to get higher
    rankings for websites on the search engine
    results pages

11
Why is SEO important?
12
Benefits of SEO
13
Website Links
  • https//www.facebook.com/brandzonweb
  • https//twitter.com/brandzonweb
  • https//www.linkedin.com/company/brandz-on-web
  • http//brandzonweb.com
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