How To Prioritize Social Media Efforts?

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How To Prioritize Social Media Efforts?
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Social Media Marketing Scenario

• The era when marketer could think social media
  doesn't exists anymore.
• 2018 demands much more than that!
• Social Media Platforms become a least requirement
  in digital marketing strategies of various
  companies.

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Queries in Social Media

• Which platforms should you be active on?
• What are the buzzing social media platforms you
  should know about?
• These questions certainly plague such marketers
  who find it difficult to decide what they should
  be doing based on their industry and marketing
  goals.

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Mistakes

• Marketers don't focus on the platforms which
  relevant to their business.
• To avoid missing out any big opportunity they
  touch every social media platforms.
• Because of these such a rush, they aren't able to
  pay attention to the platforms which actually
  matter for them.

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Facts of Social Media Marketing

• Facebook
• 79 of people online use Facebook.
• Daily Facebook use 76
• Facebook sends 82 of social media traffic to
  longer stories and 84 of social traffic to
  shorter news articles.
• As of June 2018, Facebook had 1.47 billion daily
  active users and 2.23 billion monthly active
  users.

• Twitter
• 81 of millennials check Twitter at least once
  per day.
• 29 of Internet users with college degrees are on
  Twitter.
• Twitter accounts for 16 of referrals to longer
  articles from social sites and 14 for shorter
  news articles.
• There are 369 million monthly active Twitter
  users as of 2018.

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Social Media Marketing strategies

• These are the following strides to prioritize the
  social media strategies so that you can achieve
  your business goals flawlessly.
• Surveying internal content generating range
• Recognize your goals
• Understand the contrast between social media
  platforms
• Know the concept of organic posting vs promoted
  posting
• Choose the social media platform as per your
  business

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1. Surveying internal content generating range

• Understand how to create and post the contents on
  social media plateforms.
• Unaderstand what you are capable of doing
• Focus on the area you want to improve
• Make the perfect contents for those platforms
  that you want to target.

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2. Understand the contrast between social
media platforms

• You have to devote significant amount of time to
  figure out the contrast between social media
  platforms.
• Most buzzing Social Media Platforms
• Facebook
• Twitters

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Facebook

• Facebook is casting the widest extent of net
  possible.
• Organic posting seems to be a challenge with
  constant changes in the algorithm of its
  Newsfeed.
• Posting the video content on Facebook would be
  great as it will continue to grow its video
  platform in the near future.

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Twitter

• Twitter is the most favorite platform for social
  media marketers.
• It's an amazing and powerful tool for promoting
  your brand and content.
• Twitter is the direct communi-cation with other
  users, so you should get out there, go social,
  and engage with more and more folks.

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3. Know the concept of organic posting vs
promoted posting

• Organic Posting
• Using free tools provided by each social
  network(Facebook/Twitter) to build a social
  community and interact with it, sharing posts and
  responding to customer comments
• Disadvantage is that sometimes your posts have
  got minimal views.
• People don't pay attention on organic post.

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Know the concept of organic posting vs promoted
posting

• Promoted Posting
• Promoted posting in social media is influenced by
  advertising dollars spent.
• Any post in your news feed that has the
  Sponsored tag is paid social media.
• If you then like that post, that is considered
  a paid reaction.
• Paid social media includes boosted posts, ads
  optimized for clicks, lead generation forms,
  video ads, among other objectives, and can be
  targeted by a variety of demographic and
  behavioral factors.
• In social media you need to balance between
  posting organically and understand the fact when
  it would be advantageous to post social ads.

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4. Choose the social media platform as per your
business

• Find out which channels go for better engagement?
• For prioritizing the social channels then
  consider the following factors
• Time to get engaged.
• Platforms which have the highest engagement.
• Resources and time to curate posts.

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Wrapping Up

• At the end, everything is depend on
• what is the niche of your business?
• what is the quality of content that you can
  create?
• a deep insight of knowing about your ideal type
  of customers
• what extent they use social media?

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Thank You
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