SRV 340 Inspiring Innovation--snaptutorial.com

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SRV 340 Inspiring Innovation--snaptutorial.com
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SRV 340 Inspiring Innovation--snaptutorial.com
SRV 340 Week 1 Discussion 1 Services
Marketing For more classes visit www.snaptutorial.
com   SRV 340 Week 1 Discussion 1 Services
Marketing   Services Marketing. Discuss the
importance of services marketing. How is services
marketing unique from marketing a product or
other tangible item? Additionally, discuss the
impact of services marketing on industrialized
nations and global competition, providing
specific examples. Respond to at least two of
your classmates postings.
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SRV 340 Inspiring Innovation--snaptutorial.com
SRV 340 Week 1 Discussion 2 Consumer Behavior For
more classes visit www.snaptutorial.com   SRV 340
Week 1 Discussion 2 Consumer Behavior   Consumer
Behavior. There are three stages of service
consumption Prepurchase, Service Encounter, and
Postencounter. Discuss the marketing challenges
for each of the three stages and give suggestions
for solutions to overcoming the challenges.
Respond to at least two of your classmates
postings.
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SRV 340 Inspiring Innovation--snaptutorial.com
SRV 340 Week 2 Assignment Seven Elements of
Service Marketing For more classes
visit www.snaptutorial.com   SRV 340 Week 2
Assignment Seven Elements of Service
Marketing   Seven Elements of Service Marketing.
In a three- to five-page paper (not including
title and reference pages), select a service
organization to use as an illustration in
discussing the seven elements of service
marketing. Also, include a discussion of how
these elements form a competitive advantage for a
service organization. Use the course text and two
additional scholarly sources from the Ashford
Online Library to support your paper. Your paper
must be formatted according to APA-style
guidelines as outlined in the Ashford Writing
Center.
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SRV 340 Inspiring Innovation--snaptutorial.com
SRV 340 Week 2 Discussion 1 Pricing Ethics For
more classes visit www.snaptutorial.com   SRV 340
Week 2 Discussion 1 Pricing Ethics   Pricing
Ethics. Consider review question 8 from Chapter
6 why are ethical concerns and fairness
perception important issues when designing
service pricing schedules and revenue management
strategies? What are potential consumer responses
to service pricing schedules or policies
perceived as unfair? Respond to at least two of
your classmates postings.
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SRV 340 Inspiring Innovation--snaptutorial.com
SRV 340 Week 2 Discussion 2 Citis Marketing
Strategy For more classes visit www.snaptutorial.c
om   SRV 340 Week 2 Discussion 2 Citis Marketing
Strategy   Citis Marketing Strategy. Read the
article and discuss how Citi has differentiated
its marketing strategy from other large financial
institutions. How has Citi made its new approach
a success? Respond to at least two of your
classmates posts.
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SRV 340 Inspiring Innovation--snaptutorial.com
SRV 340 Week 3 Discussion 1 Managing Services
Processes For more classes visit www.snaptutorial.
com   SRV 340 Week 3 Discussion 1 Managing
Services Processes     Managing Services
Processes. Service organizations tend to manage
their processes by use of flowcharting and
blueprinting. Discuss the differences and
similarities of the flowchart and blueprint and
determine which method you feel is the most
effective and why. Respond to at least two of
your classmates postings.
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SRV 340 Inspiring Innovation--snaptutorial.com
SRV 340 Week 3 Discussion 2 Demand and Productive
Capacity For more classes visit www.snaptutorial.c
om   SRV 340 Week 3 Discussion 2 Demand and
Productive Capacity   Demand and Productive
Capacity. We know customers might expect or
demand more than a service organization can
deliver, yet the organization must keep the
perception of the value of its services high in
the minds of its customers. Discuss how an
organization uses waiting lines and queuing
systems in order to keep a balance between what
the customer demands and what the organization
can reasonably deliver. Respond to at least two
of your classmates postings.
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SRV 340 Inspiring Innovation--snaptutorial.com
SRV 340 Week 4 Discussion 1 Image Positioning
Differentiation For more classes
visit www.snaptutorial.com   SRV 340 Week 4
Discussion 1 Image, Positioning,
Differentiation   Image, Positioning,
Differentiation. Since services are intangible,
it is often difficult for a consumer to assess
their quality. Services organizations, therefore,
separate themselves from competitors by physical
and environmental characteristics. After watching
the two videos showing the Arcotel Velvet Hotel
and the Grand Californian Hotel, identify at
least two aspects of each design that set it
apart from other hotels and demonstrate quality.
What is unique about the servicescape of each
hotel and how is each aspect effective or
ineffective from the perspective of a customer?
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SRV 340 Inspiring Innovation--snaptutorial.com
SRV 340 Week 4 Discussion 2 Managing People For
more classes visit www.snaptutorial.com   SRV 340
Week 4 Discussion 2 Managing People   Managing
People. Since a services organization does not
sell a tangible product, the manner in which the
service is delivered becomes critical to the
value perception of the consumer. The person
delivering the service is frequently called the
frontline employee and experiences unique
challenges. Because of these unique challenges,
managing a frontline employee requires specific
activities. Identify a minimum of three specific
activities an organization can implement to
manage its valuable frontline employee and
determine the effectiveness of the activities.
Respond to at least two of your classmates
postings.
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SRV 340 Inspiring Innovation--snaptutorial.com
SRV 340 Week 5 Discussion 1 Customer Loyalty
Programs For more classes visit www.snaptutorial.c
om   SRV 340 Week 5 Discussion 1 Customer Loyalty
Programs   Customer Loyalty Programs. How much is
a customer worth over a lifetime of buying? The
text in Chapter 12 tells us the longer a customer
purchases from a services organization, the more
valuable the customer to the success of the
organization. Is it any wonder organizations have
designed customer loyalty programs to ensure the
customer stays? Identify at least two types of
customer loyalty programs and assess their
effectiveness, including specific examples of
each. Respond to at least two of your classmates
postings.
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SRV 340 Inspiring Innovation--snaptutorial.com
SRV 340 Week 5 Discussion 2 Handling Customer
Complaints For more classes visit www.snaptutorial
.com   SRV 340 Week 5 Discussion 2 Handling
Customer Complaints   Handling Customer
Complaints. Although customer complaints are
commonly dreaded, the feedback from the customer
can actually give the services organization an
opportunity to improve its quality of services
and build customer loyalty. The manner in which a
complaint is handled, however, will determine
whether or not such a positive outcome is
achieved. Discuss what customers want once a
complaint has been made, and the steps the
services organization can take to ensure a
positive outcome. Illustrate your comments with a
specific example of a complaint that you have
made or received (or seen made or received) and
how it was handled.
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SRV 340 Inspiring Innovation--snaptutorial.com
SRV 340 Week 5 Final Paper Service Services
Generational Gaps For more classes
visit www.snaptutorial.com   SRV 340 Week 5 Final
Paper   Service Services Generational
Gaps   Focus of the Final Paper   In a six- to
eight-page paper, select a challenge or issue
from the list below that service organizations
face today.   Technological advancements
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SRV 340 Inspiring Innovation--snaptutorial.com