Social Media Advertising - Yupple Technologies

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Social media advertising

• Social Media Advertising Is An Extremely
  Important Element Of Digital Advertising And
  Usually Refers To The Advertisements That Are Run
  On Social Media Platforms.

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Some of the important elements of social media
advertising include
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Community growth

• Growing a targeted audience who have an interest
  in your brand or business

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Engagement

• Promoting content to a specific audience to drive
  engagement

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Website clicks

• Driving targeted and meaningful traffic to your
  website should be the main purpose of social
  media advertising

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Retargeting

• Serving ads to people who have shown interest in
  your brand or service will increase the chances
  of conversion

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How social media advertising can help?

• It helps in increasing brand visibility
• It improves brand loyalty
• It is much cheaper than traditional adverting
• It helps in improved search engine rankings
• It increases conversion, sales, page views as
  well as exposure

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Some of the major social media advertising sites
are
Facebook
Twitter
LinkedIn
Instagram
Pinterest
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Facebook Advertising

• Facebook advertising helps business reach people
  based on age, location, gender, interests and
  more. You can also measure the progress of your
  ads to improve your targeting and get more
  traffic

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Advantages of Facebook advertising

• It offers the most targeted form of advertising.
  Better targeting leads to increased sales
• It is great to increase website traffic and
  create brand awareness
• It increases word of mouth and referrals
• It is fast and measurable
• It increases revenue, sales and leads
• It can also drive off-line sale
• It can help you break into new markets and build
  your email list
• It is cost effective and offers fast results
•  

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Different types of Facebook Ads

• Here are some of the main types of Facebook Ads

Link click ads
Video ads
Domain ads
Carousel ads
Facebook lead ads
Canvas ads
Collection ads
Dynamic product ads
Lead ads
Offer ads
Page like ads
Event ads
Classified ads
Stories ads
Sponsored Mentions
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Having A Facebook Business Page Is Fundamental To
Your Brand. Even If You Don't opt For Paid Ads,
You Can Benefit From Facebook In Following Ways

• capitalizing on free of charge ad spaces that
  includes profile images, Facebook banner etc.
• encouraging audience to engage in meaningful
  conversation about your brand with the help of
  contests and offers
• post boosting
• sponsored stories
• Facebook open graph
• Facebook exchange
• asking users to check-in
• engaging with target audience through Facebook
  groups

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Twitter Advertising

• Through Twitter Advertising, you can either
  promote your account or a single tweet
•  

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Advantages of Twitter advertising

• It improves traffic on the website
• It is affordable and offers immediate real-time
  effect
• It helps to optimize your brand
• It helps in increasing conversion
• It allows target marketing

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Different types of Twitter AdsSome of The
Different Types of Twitter Ads Are
promoted tweets
promoted accounts
promoted ads
promoted trends
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Having A Twitter Account Can Also Benefit You In
The Following Ways

• help you monitor your brand mentions on Twitter
  using the advanced search feature
• gather positive reviews about your brand with the
  help of advanced search and use it to gather
  customer testimonials
• favouriting tweets is a great way to say thank
  you to your loyal customers and followers
• help find important data about your competitor
  with the help of advanced search and let you
  filter out your competitor's tweets
• find news stories shared about your brand to gain
  insight into the type of content people like
• find influencers who are tweeting your content
• create an RSS feed of results to keep up with a
  specific account
• leveraging popular hashtags to your advantage

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LinkedIn Advertising

• Being the only professional social network in the
  world, Linked advertising lets you connect with
  the most relevant professional audience for your
  business

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Advantages of Linked Advertising

• It helps you reach and engage with professional
  audience
• It can help you improve SEO placements
• It can Increase conversion rates
• It allows you to leverage lead nurturing
  possibilities with the help of lead accelerator
  feature
• It offers advanced targeting opportunities

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Types of LinkedIn adsSome Of The Different
Types Of LinkedIn Ads Are
Self-service PPC Advertising
Content Ads
SlideShare content ads
Social ads
LinkedIn group ads
Featured company ads
Follow company ads
Spotlight ads
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Instagram Advertising

• Instagram advertising lets you post sponsored
  content in order to reach a more targeted
  audience and drive traffic to your website

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Advantages of Instagram advertising

• It helps in increased engagement. Instagram has
  around 1 billion active users which is still
  growing
• It offers a high conversion rates given the high
  engagement rate on Instagram
• It helps you reach your target market
• It has lower CPC
• It helps in increased visibility
• It offers multi channel connection

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There are two ways of advertising on Instagram
Free advertising
Paid advertising
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Different types of Instagram adsDifferent
Types of Instagram Ads Include
photo ads
video ads
carousel ads
Instagram stories ads