MKT 444 Education for Service--tutorialrank.com

1
MKT 444 Education for Service--tutorialrank.com
2
MKT 444 Education for Service--tutorialrank.com
MKT 444 Entire Course  For more course tutorials
visit www.tutorialrank.com     MKT 444 Week 1
Hospitality Service vs. Physical Products
Presentation   MKT 444 Week 2 Signature
Assignment Service Pricing Strategies   MKT 444
Week 3 New Service Positioning and Communications
Plan  
3
MKT 444 Education for Service--tutorialrank.com
MKT 444 Week 1 Hospitality Service vs. Physical
Products Presentation  For more course tutorials
visit www.tutorialrank.com     MKT 444 Week 1
Hospitality Service vs. Physical Products
Presentation Choose one hospitality service and
one physical product. Request approval for your
two selections from your instructor prior to the
creation of your presentation. Your service must
be hospitality-focused (e.g. hotel, spa,
restaurant, etc.).
4
MKT 444 Education for Service--tutorialrank.com
MKT 444 Week 2 Signature Assignment Service
Pricing Strategies  For more course tutorials
visit www.tutorialrank.com     MKT 444 Week 2
Signature Assignment Service Pricing
Strategies About Your Signature
Assignment Signature/Benchmark Assignments are
designed to align with specific program student
learning outcome(s) in your program. Program
Student Learning Outcomes are broad statements
that describe what students should know and be
able to do upon completion of their degree.
5
MKT 444 Education for Service--tutorialrank.com
MKT 444 Week 3 New Service Positioning and
Communications Plan  For more course tutorials
visit www.tutorialrank.com     MKT 444 Week 3 New
Service Positioning and Communications
Plan Create a 10- to 12-slide presentation with
speaker notes, explaining a new service that you
will be offering. Explain how you will
differentiate and position your
service. Provide a communications plan strategy
for your service, apply the most important
considerations from our reading, and describe how
these considerations relate to your specific
service.
6
MKT 444 Education for Service--tutorialrank.com
MKT 444 Week 3 Ultimate Escapes Messaging
Paper  For more course tutorials
visit www.tutorialrank.com     MKT 444 Week 3
Ultimate Escapes Messaging Paper In this exercise
you will be creating messaging in support of an
Ultimate Escapes promotional marketing
campaign. Select a hospitality property such as a
hotel, resort, restaurant, or spa (either a real
or fictional property). Write a 1,050- to
1,400-word paper that explains whether the
promotional messaging used for this property
should be informational, persuasive, or reminder
in content.
7
MKT 444 Education for Service--tutorialrank.com
MKT 444 Week 4 Crestwood Inn Evaluation  For more
course tutorials visit www.tutorialrank.com     MK
T 444 Week 4 Crestwood Inn Evaluation Resource Cr
estwood Inn Case Study Read the Crestwood Inn
case study located in Ch. 11 on page 312. Write a
1,050- to 1,400-word analysis paper. Evaluate the
pros and cons of Christys comment card
development.
8
MKT 444 Education for Service--tutorialrank.com
MKT 444 Week 4 Service Advertising Analysis  For
more course tutorials visit www.tutorialrank.com  
  MKT 444 Week 4 Service Advertising
Analysis Create an 8- to 10-slide presentation
with speaker notes that includes five sample
advertisements from the hospitality service
industry. Focus on ads that make promises that
will be difficult to deliver within the service
experience.
9
MKT 444 Education for Service--tutorialrank.com
MKT 444 Week 5 Customer Retention and Loyalty
Presentation  For more course tutorials
visit www.tutorialrank.com     MKT 444 Week 5
Customer Retention and Loyalty Presentation Create
 a 10- to 15-slide presentation with speaker
notes based on the service that the team created
in Week 3. Provide a clear explanation of the
relationship between customer loyalty and
customer retention.
10
MKT 444 Education for Service--tutorialrank.com
MKT 444 Week 5 Mandalay Bay and Vegas Customer
Loyalty and Retention  For more course tutorials
visit www.tutorialrank.com     MKT 444 Week 5
Mandalay Bay and Vegas Customer Loyalty and
Retention Resource Mandalay Bay Case Read the
Mandalay Bay case study located in Ch. 14 on page
397. Write a 1,050- to 1,400-word paper
discussing the importance of customer retention
and loyalty in Las Vegas hotels, and include the
following
11
MKT 444 Education for Service--tutorialrank.com