MKTG 522 Education for Service--tutorialrank.com

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MKTG 522 Education for Service--tutorialrank.com
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MKTG 522 Education for Service--tutorialrank.com
MKTG 522 Complete Course Project (Marketing
Plan) For more course tutorials
visit www.tutorialrank.com Course Project - Final
Marketing Plan Submission 1.0 Executive
Summary   2.0 Situation Analysis   2.1 Market
Summary 2.2 SWOT Analysis
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MKTG 522 Education for Service--tutorialrank.com
MKTG 522 Week 1 Course Project Marketing Plan
Topic For more course tutorials
visit www.tutorialrank.com Course Project This
week, you will begin working on your Marketing
Plan that is due in Week 7. Click on
the Marketing Plan tab in Course Home for the
full details. Submit your Marketing Plan topic
using the Marketing Plan Topic Form found in Doc
Sharing.
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MKTG 522 Education for Service--tutorialrank.com
MKTG 522 Week 1 DQ 1 (Market Research) For more
course tutorials visit www.tutorialrank.com   Name
the six steps in the marketing research process
as discussed in the Kotler text. Why is it
important to include all of these steps in the
research process? Why is the first step the most
important?
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MKTG 522 Education for Service--tutorialrank.com
MKTG 522 Week 1 DQ 2 (Strategic Marketing
Planning) For more course tutorials
visit www.tutorialrank.com   Why is it important
for a company to have a well written mission
statement?   What key points do you think need to
be included in the mission statement? Should a
mission statement also be a marketing tool?
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MKTG 522 Education for Service--tutorialrank.com
MKTG 522 Week 1-7 All DQs For more course
tutorials visit www.tutorialrank.com   MKTG 522
Week 1 DQ 1 (Market Research) MKTG 522 Week 1 DQ
2 (Strategic Marketing Planning) MKTG 522 Week 2
DQ 1 (Consumer Buying Behavior) MKTG 522 Week 2
DQ 2 (Target Market Selection)
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MKTG 522 Education for Service--tutorialrank.com
MKTG 522 Week 2 Course Project Marketing Plan
(Draft 1) For more course tutorials
visit www.tutorialrank.com Course Project -
Marketing Plan Submission 1 This week, your
first draft of the Marketing Plan is due for
review and feedback. For complete details, click
on theMarketing Plan tab in Course Home and
download the Marketing Plan Guide in Doc Sharing.
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MKTG 522 Education for Service--tutorialrank.com
MKTG 522 Week 2 DQ 1 (Consumer Buying
Behavior) For more course tutorials
visit www.tutorialrank.com   What are some of the
factors that influence consumers buying
behavior? Have the purchasing habits of your
parents and/or grandparents influenced your
buying behavior? If you were to open your
refrigerator and cupboar
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MKTG 522 Education for Service--tutorialrank.com
MKTG 522 Week 2 DQ 2 (Target Market
Selection) For more course tutorials
visit www.tutorialrank.com   What are some of the
challenges faced by marketers as they attempt to
define their target markets? How necessary is it
to fine-tune your Marketing Plan so that your
target market is clearly defined and measurable?
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MKTG 522 Education for Service--tutorialrank.com
MKTG 522 Week 3 Assignment Create the Value (2
Papers) For more course tutorials
visit www.tutorialrank.com   Week 3
Assignment   Create the Value Market
Segmentation Analysis and a Value
Proposition   Your U.S.-based company has decided
to explore the possibility of developing a
business based on the organic farm concept
Daylesforddeveloped by Lady Bamfordwhich is
successful in the UK (daylesford.com). Please
prepare a report that would form the basis of a
planning discussion
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MKTG 522 Education for Service--tutorialrank.com
MKTG 522 Week 3 DQ 1 (Branding) For more course
tutorials visit www.tutorialrank.com   Procter
Procter Gamble (PG) perhaps epitomizes the
ability to create highly successful brands and
marketing efforts. Read the Breakthrough
Marketing case study about Procter Gamble on
page 269 in chapter 9 of your e-text.
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MKTG 522 Education for Service--tutorialrank.com
MKTG 522 Week 3 DQ 2 (Competitive Strategies) For
more course tutorials visit www.tutorialrank.com  
As part of the Marketing Mix, PRICE, P, is
important to the marketer. Yet when we look at
price, it is more than just a dollar figure. What
does price represent to the consumer? What does
price represent to the marketer?
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MKTG 522 Education for Service--tutorialrank.com
MKTG 522 Week 4 Course Project Marketing Plan
(Draft 2) For more course tutorials
visit www.tutorialrank.com Tutorial Purchased 4
Times, Rating A   Course Project - Marketing
Plan Submission 2 3.0 Marketing Strategy 3.1
Mission 3.2 Marketing Objectives 3.3 Financial
Objectives 3.4 Target Markets This week, your
second draft of the Marketing Plan is due for
review and feedback. For complete details, click
on the Marketing Plan tab in Course Home and
download the Marketing Plan Guide in Doc
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MKTG 522 Education for Service--tutorialrank.com
MKTG 522 Week 4 DQ 1 (Pricing Strategies) For
more course tutorials visit www.tutorialrank.com  
As part of the Marketing Mix, PRICE, P, is
important to the marketer. Yet when we look at
price, it is more than just a dollar figure. What
does price represent to the consumer? What does
price represent to the marketer?
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MKTG 522 Education for Service--tutorialrank.com
MKTG 522 Week 4 DQ 2 (Marketing of Services) For
more course tutorials visit www.tutorialrank.com  
How is the marketing of services different than
the marketing of a product? What are the
challenges of marketing a service? How is
marketing shoes different from marketing shoe
repair?
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MKTG 522 Education for Service--tutorialrank.com
MKTG 522 Week 5 Deliver the Value IKEA Case Study
(3 PPT) For more course tutorials
visit www.tutorialrank.com   Week 5
Assignment   Your assignment this week is to
review the IKEA Case Study below. While reviewing
it, consider it as background information for
your upcoming presentation to the IKEA Senior
Management Team. More details on your upcoming
PowerPoint presentation to the management team
are provided at the end of the case study
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MKTG 522 Education for Service--tutorialrank.com
MKTG 522 Week 5 DQ 1 (Channels of
Distribution) For more course tutorials
visit www.tutorialrank.com   As part of the
Marketing Mix, Place, or Channels of
Distribution, is important to understand. What is
the difference between Direct channels of
distribution and Indirect channels of
distribution?
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MKTG 522 Education for Service--tutorialrank.com
MKTG 522 Week 5 DQ 2 (Retailing, Wholesaling, and
Logistics) For more course tutorials
visit www.tutorialrank.com   Describe Market
Logistics. What are some of the steps necessary
for market logistics planning? Please provide an
example.
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MKTG 522 Education for Service--tutorialrank.com
MKTG 522 Week 6 Assignment Communicate the Value
(2 Papers) For more course tutorials
visit www.tutorialrank.com Week 6   Assignment
Communicate the Value   Communicate the Value
Integrated Marketing Communications
Brief   Please select a brand that has a brand
problem. For example, recent player legal
troubles have been a problem for the NFL brand.
Another example is the Bonefish Grill, the
countrys second
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MKTG 522 Education for Service--tutorialrank.com
MKTG 522 Week 6 Course Project Marketing Plan
(Draft 3) For more course tutorials
visit www.tutorialrank.com Tutorial Purchased 4
Times, Rating A  Course Project - Marketing
Plan Submission 3 3.5 Positioning3.6
Strategies3.7 Marketing Mix3.8 Marketing
Research  This week, your third draft of the
Marketing Plan is due for review and feedback.
For complete details, click on theMarketing
Plan tab in Course Home and download
the Marketing Plan Guide in Doc Sharing.
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MKTG 522 Education for Service--tutorialrank.com
MKTG 522 Week 6 DQ 1 (Marketing
Communications) For more course tutorials
visit www.tutorialrank.com   Describe Integrated
Marketing Communications (IMC). Why is it so
important in the 21st century for marketers to
embrace this? What are some of the concerns of
the marketer when it comes to creating an IMC
approach via the promotional mix components of
advertising, public relations, sales promotion,
direct marketing, and personal selling?
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MKTG 522 Education for Service--tutorialrank.com
MKTG 522 Week 6 DQ 2 (Advertising
Effectiveness) For more course tutorials
visit www.tutorialrank.com   Select an
advertisement to which you have recently been
exposed. It can be in any paid communications
medium, such as TV, radio, newspaper, or
magazine. The ad that you select should be one to
which others in the class can easily relate, such
as Verizon's "Can you hear me now?" ads or the
Aflac ad (with the white duck that squawks
"AFFFFLAAAAAAAC!")
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MKTG 522 Education for Service--tutorialrank.com
MKTG 522 Week 7 Course Project Marketing Plan (5
Projects) For more course tutorials
visit www.tutorialrank.com   The Course Project
will involve you in developing an integrated
marketing communications (IMC) plan for a brand
of your choice. Integrating marketing
communications entails identifying a brand
message and then conveying that brand message
through a series of touch
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MKTG 522 Education for Service--tutorialrank.com
MKTG 522 Week 7 DQ 1 (International Markets) For
more course tutorials visit www.tutorialrank.com  
Kellogg Company (you know them as Kellogg's,
makers of Rice Krispies, Corn Flakes, and a
variety of other cold cereal products) celebrated
its 100th anniversary a few years ago in 2006. As
with many companies, it has attempted to expand
internationally.
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MKTG 522 Education for Service--tutorialrank.com
MKTG 522 Week 7 DQ 2 (Ethics and Social
Responsibility) For more course tutorials
visit www.tutorialrank.com   Customer complaints
about Toyota cars suddenly accelerating were
initially downplayed by Toyota Motor Sales in
December 2009, which initially stated that it was
caused by the driver's side carpeting getting in
the way of the pedal. Toyota's announcements at
the beginning of 2010, however,
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MKTG 522 Education for Service--tutorialrank.com
MKTG Week 1-7 Entire Course For more course
tutorials visit www.tutorialrank.com MKTG 522
Week 1 Course Project Marketing Plan Topic MKTG
522 Week 2 Course Project Marketing Plan (Draft
1) MKTG 522 Week 4 Course Project Marketing Plan
(Draft 2) MKTG 522 Week 6 Course Project
Marketing Plan (Draft 3) MKTG 522 Complete Course
Project (Marketing Plan) MKTG 522 Week 1 DQ 1
(Market Research)
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MKTG 522 Education for Service--tutorialrank.com