Title: MKT 435 MENTOR Education for Service--mkt435mentor.com
1MKT 435 MENTOR Education for Service--mkt435mentor
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2MKT 435 MENTOR Education for Service--mkt435mentor
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MKT 435 All Assignments FOR MORE CLASSES
VISIT www.mkt435mentor.com  MKT 435 Week 1
Consumer Behavior and Marketing Paper MKT 435
Week 2 Porsche Case Study MKT 435 Week 3 Part I
Consumer Behavior and Marketing Strategy MKT
435 Week 3 How Attitudes are Influenced
3MKT 435 MENTOR Education for Service--mkt435mentor
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MKT 435 All New Assignments FOR MORE CLASSES
VISIT www.mkt435mentor.com  MKT 435 Week 1
Impact of Consumer Behavior on Marketing Strategy
Paper MKT 435 Week 2 Brand Personality
Presentation (2 PPT) MKT 435 Week 3 Internal and
External Influences Marketing Paper MKT 435 Week
3 Impact of Cultural Values on Consumer Behavior
Paper
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MKT 435 Week 1 Consumer Behavior and Marketing
Paper FOR MORE CLASSES VISIT www.mkt435mentor.com
 Choose a company with which you are
familiar. Prepare a 1,050- to 1,400-word paper in
which the interrelationship between consumer
behavior and marketing is discussed. Find three
specific examples of the companys marketing
strategy and its relationship with consumer
behavior. Examples may include mission/value
statements
5MKT 435 MENTOR Education for Service--mkt435mentor
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MKT 435 Week 1 consumer behavior and Social media
influence FOR MORE CLASSES VISIT
www.mkt435mentor.com  Develop a 7- to 9-slide
Microsoft PowerPoint presentation, with notes
on each slide, in which you relate consumer
behavior and social media influence. Address the
following Define consumer behavior, and how
it relates to marketing.
6MKT 435 MENTOR Education for Service--mkt435mentor
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MKT 435 Week 1 Impact of Consumer Behavior on
Marketing Strategy Paper FOR MORE CLASSES
VISIT www.mkt435mentor.com  MKT 435 Week 1
Impact of Consumer Behavior on Marketing Strategy
Paper Choose an organization with which you are
familiar. Write a 700- to 1,050-word paper in
which you review the impact of consumer behavior
on this organizations marketing strategy.
7MKT 435 MENTOR Education for Service--mkt435mentor
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MKT 435 Week 2 Brand Personality Presentation (2
PPT) FOR MORE CLASSES VISIT www.mkt435mentor.com
 This Tutorial contains 2 Presentation MKT 435
Week 2 Brand Personality Presentation Resource
Consumer Behavior Building Marketing Strategy,
Ch. 10 Choose an organization with which you are
familiar or use the organization you chose for
the Week 1 assignment. Create an 8- to 10-slide
Microsoft PowerPoint presentation
8MKT 435 MENTOR Education for Service--mkt435mentor
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MKT 435 Week 2 Porsche Case Study FOR MORE
CLASSES VISIT www.mkt435mentor.com  Read the
Porsche case study found in Consumer Behavior on
pages 52-53. Write the answers to the following
questions 1, 2, 3, 4 and 6 at the end of the
case. Use the worksheet to answer the questions.
The paper will need to be 700 to 1,050 words in
total length.
9MKT 435 MENTOR Education for Service--mkt435mentor
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MKT 435 Week 3 How Attitudes are Influenced FOR
MORE CLASSES VISIT www.mkt435mentor.com  Write a
1,050- to 1,400-word paper in which you write
about the following scenario What was
your attitude about this course before it
started? What factors influenced that
attitude? How has your attitude toward
the course changed now in the third week of
class?
10MKT 435 MENTOR Education for Service--mkt435mentor
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MKT 435 Week 3 Impact of Cultural Values on
Consumer Behavior Paper FOR MORE CLASSES
VISIT www.mkt435mentor.com  MKT 435 Week 3
Impact of Cultural Values on Consumer Behavior
Paper Choose one of the following changes in
Cultural Values to review and discuss (1) green
marketing, (2) cause-related marketing, (3)
gender-based marketing
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MKT 435 Week 3 Internal and External Influences
Marketing Paper FOR MORE CLASSES
VISIT www.mkt435mentor.com  MKT 435 Week 3
Internal and External Influences Marketing
Paper Resource Consumer Behavior Building
Marketing Strategy, Ch. 3 Select a new product or
service that will be launched by either an
existing organization or one you will create.
This will be the product or service you will use
for the remainder
12MKT 435 MENTOR Education for Service--mkt435mentor
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 MKT 435 Week 3 Part I Consumer Behavior and
Marketing Strategy FOR MORE CLASSES
VISIT www.mkt435mentor.com  Write a 700- to
1,050-word paper in which the team discusses the
following A brief overview of the
company and the product and its marketing
strategy. An examination and discussion
of the external factors that influence the
companys
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MKT 435 Week 4 Consumer Decision Making
Presentation FOR MORE CLASSES VISIT www.mkt435men
tor.com  MKT 435 Week 4 Consumer Decision Making
Process Analyze a recent purchase you made of a
durable good (durable goods are goods that dont
wear out quickly or those that have a lifespan of
more than three years computers, cars, mobile
phones, kitchen appliances, etc.) Make a
presentation of 10-12 Slides
14MKT 435 MENTOR Education for Service--mkt435mentor
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MKT 435 Week 4 Examine a Communication Tool FOR
MORE CLASSES VISIT www.mkt435mentor.com  Choose
a marketing communication tool used by a brand
about which you are passionate. Examples of
Marketing Communications types are print
advertising, press releases, brochures, flyers,
banner ads, etc. Create a Poster Board
presentation in which you Present the
communication tool
15MKT 435 MENTOR Education for Service--mkt435mentor
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MKT 435 Week 4 Part II Consumer and Behavior
Marketing Strategy FOR MORE CLASSES
VISIT www.mkt435mentor.com  Write a 525- to
700-word paper in which the team explains the
roles of family, culture, and subculture
influences on the companys target market
purchasing behavior. Discuss how the company can
use learning and perception theories
16MKT 435 MENTOR Education for Service--mkt435mentor
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MKT 435 Week 4 Part II Consumer and Behavior
Marketing Strategy FOR MORE CLASSES
VISIT www.mkt435mentor.com  Write a 525- to
700-word paper in which the team explains the
roles of family, culture, and subculture
influences on the companys target market
purchasing behavior. Discuss how the company can
use learning and perception theories
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MKT 435 Week 5 Consumer Decision Making Process
Analysis FOR MORE CLASSES VISIT www.mkt435mentor.
com  Analyze a recent purchase decision you made
using the steps in the consumer decision making
process. The consumer decision making process is
discussed in Chapter 14, pages 341-346. Submit a
detailed outline in which you show the steps you
took in making the purchase decision and the
rationale
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 MKT 435 Week 5 Final Consumer Behavior and
Marketing Strategy FOR MORE CLASSES
VISIT www.mkt435mentor.com  Create and present a
10- to 12-slide PowerPoint presentation of Part
III. Develop a segmentation analysis of the
companys target market. Address each variable of
segmentation (geographic, demographic, behavioral
and psychographic)
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MKT 435 Week 5 Impact of Online Crowdsourcing on
Marketing Strategy Paper FOR MORE CLASSES
VISIT www.mkt435mentor.com  MKT 435 Week 5
Impact of Online Crowdsourcing on Marketing
Strategy Paper Evaluate an online crowdsourcing
site. Examples include, Dells Ideastorm, and
Starbucks. Write a 750- to 1,050-word paper in
which you review a crowdsourcing site.
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MKT 435 Week 5 Team Global and Online Marketing
Strategy Presentation FOR MORE CLASSES
VISIT www.mkt435mentor.com  MKT 435 Week 5
Global and Online Marketing Strategy
Presentation Resource Consumer Behavior
Building Marketing Strategy, Ch. 15 Utilize the
same product/service that your team chose for
Week 3. Prepare a 15- to 20-slide Microsoft
PowerPoint presentation
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