Benefits of Augmented Reality: Creating An Interactive Experience

1
Benefits of Augmented Reality Creating An
Interactive Experience
With extreme innovation and the considerable
benefits of augmented reality, the development
industry is now all set to create new limits of
possibilities. Bringing virtual objects to
reality via optical devices, tablet screens,
and smartphones, augmented reality is going to
welcome an entirely new era of development. With
the help of GPS data on a device and the
geo-locations, AR collects information about the
immediate surroundings of a person. This helps it
to present things in an even more personal
manner. It is undoubtedly one of the best ways
paved towards highly creative applications for
businesses. Of course, the revolution is here!
Well, there are still many queries and questions
which may still prevail in minds. And we would
try to clear them all for you. We will be talking
about the concept, and also the applicability
and consequences of augmented reality in
real-life and business world. What is Augmented
Reality?
2
via mobiletechcon Though there may be a few
people unaware of this term, there are still many
who need to learn about the concept. Augmented
Reality is the technology that makes interaction
possible between reality and the virtual data
which may exist in the form of text, images,
objects etc. Reality is created through the
screens of connected devices via 2D or 3D
representation. The devices may include a
connected glass, smartphone, tablets etc. An
appropriate example of the working of augmented
reality is PokemonGo. There are sumptuous images,
however, what makes them different is the way
they are presented, appearing to be absolutely
real. ALSO READ CONVERT IOS APP TO ANDROID A
BASIC KNOW-HOW Augmented Reality (AR) and
Virtual Reality (VR) How Are They Different?
3
via yantramstudio With high definition 3D audio
and video, both augmented and virtual reality
work to extend an amazing experience. However,
there are considerably many differences between
both of them. Knowing them is important so that
you may be able you realize the consequences of
both of which are often expected to be different
also. VR tends to put in the user into an
isolated reality being completely immersive. On
the other hand, AR is known to be partly
immersive. Augmented reality allows the users to
look through and around the artificial objects in
the expanded layer. In AR, sensors and markers
are known to be used by the computer algorithm in
order to spot the position of physical objects
then. Also, then one for stimulated ones is
ascertained with the same. Then the picture that
is to appear on the camera is rendered. VR also
make use of the same markers and algorithms of
math, however, under an entirely stimulated
environment. The graphics here react according
to the movement of the eyes of the
user. Benefits of Augmented Reality There are
many associated factors and advantages of using
augmented reality that are expected to bring in
a change in the business industry and
development, making it better than ever before.
Apart from business and user experience, there
4

• are many more benefits that stand in the queue.
  Here are some of them listed below
• Get Creative
• The extreme capabilities of augmented reality let
  you make your way ahead in the game. You can now
  stay more focused on making your applications
  different from others and introduce some
  explicitly different features into them. Whether
  you are service-based business, or you are
  looking in to start up your tutorial for your
  services or are looking in to push up an
  e-commerce company. With this miracle you may
  now create new limits and guidelines for your
  business and the way you wish to present it
  before the world. Augmented reality business
  ideas are expected to take your startups to a
  better level of success.
• Applications based on strategies
• When you are already up with a strong strategy,
  available media and technology will let you
  unleash the improving levels of creativity for
  your business or product. You may easily design
  applications that can perfectly present your idea
  before the customers and dive into a great era
  of marketing that would be laid down with the
  amazing features of AR.
• Firsthand Product Look
• AR incorporates into perfect marketing
  strategies, by providing a firsthand look at the
  product and the insights of whether those picks
  really suit for them or not. Thus again this
  aids impressive experience for users. This may
  prove to be a great feature for applications of
  some e-commerce companies.
• Virtual Preview of the Product

5

• via thinkmobiles
• Users would be able to get a closer view of the
  product from different perspectives. This will
  help them have an idea of whether they are
  stepping into the correct shoe or not.
  Businesses using augmented reality are likely to
  get better returns and feedbacks since customers
  would be able to have clearer insights of what
  theyd be actually dealing with.
• No Dent on Consumer Market
• There had been several examples of the augmented
  reality being appropriately used hence,
  consumers now seem to be pleased with this new
  entry in their lives. Developers can, therefore,
  use all their creativity to make space for the
  wonderful features through AR and integrating
  them into the lives of consumers. Market growth
  would surely follow.
• Hyper-Relevant Experiences

6

• via rybrook
• Developers are bound to rethink the existing apps
  and UX/UI static development, to and rebuild new
  possibilities to be pace-up with the wonderful
  revolution that had been introduced by Augmented
  reality. AR had been an impressive and entirely
  new introduction in the era of mobile phones.
  Hence, unique and relevant experiences for both
  users and hosts remain to be one of the major
  benefits of augmented reality.
• Experiential Marketing
• Businesses and developers may try for
  experiential marketing using the features of
  augmented reality. Customers these days are known
  to be hurled around experiences and hence this
  would surely work well. You can plan something
  really pertinent using the prevailing and
  upcoming new technologies.
• ALSO READ IMPORTANCE OF CERTIFICATION IN
  INFORMATION TECHNOLOGY...
• Push Boundaries
• As said before, when you sum up all the above
  advantages of AR, businesses would be able to
  set out new boundaries for themselves. With the
  amazing new features, there would be new
  possibilities to catch up. Brands can set out
  perfect marks for themselves and the products
  they deliver which would certainly ensure better
  service and subsequently better consumer feedback.

7
SOME MORE ADVANTAGES OF AR Unique and
Noticeable Get Easily Viral Maintains
Retention Due to Interactivity Creates Better
Content More Scope Of Personalization
Summing Up Augmented reality, in the end,
continues to carry in its infancy along with its
absolute features. There are many key drivers
which showcase fast development for it in the
coming years. There are probable insights of an
entirely different era of business trends and
application development with the use of augmented
reality. Allowing developers and business heads
to create and launch some highly functional
elements the benefits of augmented reality can
help companies to highlight their brand among
consumers and seep into their lives as a part of
it. It is indeed something beneficial from all
various perspectives.