A Few Simple Steps to Boost User Experience

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A Few Simple Steps to Boost User Experience
Today Search Engine Optimization is all about
enhancing your user experience. The main focus is
to reduce the bounce rates and make sure your
visitors remain on your website for a longer
period of time. One alternative is to look for a
good web design or an SEO agency. You can easily
find one in India by running a google search on
Web Design Company India or SEO agency India
if thats where you live. However, you may even
do it yourself if you know how to go about it.
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So, what do you have to do in order to boost the
user experience on your website?
Basically you need to think like an architect.
You have to build a blue print, taking into
account each and every detail of the features of
your site and their functionality. However, all
this may not happen at one go. There are a few
steps you need to take in order to deliver an
interactive and incredible experience for your
users
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Make sure whatever you design is for your users
Gone are those days when users were willing to
learn how to interact on the websites so as to
complete their tasks. Today, they have so many
options that it doesnt take much time for them
to get frustrated with a website, an application
or a product that seems substandard to their
tastes. Your own tastes and preferences are not
the ones that matter when designing your website
only because those of the users might be
completely different. What you need to do is to
find out the intention of a user when he visits
your website and help him/her achieve his/her
objective in the easiest and most convenient way.
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Do your homework
It is very important to observe, listen and
absorb as much as you can, in order to find out
the user intentions. Conversations with clients
may help you in a better way. It is important to
understand the goals of your clients and then do
extensive research on how you can contribute to
help them achieve their goals. This will give you
an accurate and complete picture of what you need
to do next. One more thing that you just cant
ignore here are your competitors. Find out what
steps they are taking to meet their user needs
and enhance the user experiences on their
websites. You can learn a lot from their mistakes
too.
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Strike a balance between your clients objectives
and the users needs
Web designers often make the mistake of
considering users as their clients. Well, it is
not so. The people or companies whose websites
you are designing are definitely your clients and
it is their objectives you need to achieve.
However, it is also important for your clients to
understand the needs of the users who visit their
websites. It becomes your responsibility to
determine the users needs and inform the same to
your clients so that you can strike a balance
between your client objectives and their user
needs.
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• Think like users
• The basic focus while boosting user experience
  should be on what your users are trying to
  accomplish. Prioritize your content and structure
  your site according to the goals of your users.
  The best way to do this is to group your users
  into various categories.
• A few of these may be
• Browsing
• Comparison Shopping
• Killing Time
• Looking for specific content
• This will give you a clear idea about why your
  users visit your site or use your app. You will
  be able to recognize their behavior patterns and
  design your website or app accordingly.

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Minimize the tasks that you want your users to
complete

• Hardly any user would spend his/her valuable time
  on filling up lengthy forms or completing lengthy
  tasks on your web or app. Therefore, it is
  important that you get rid of the extra clutter
  which might confuse your user or distract your
  user from achieving his/her main objective. Find
  out what your users want to do and guide them
  through the entire process so that things are
  simpler and faster for them. Try to give them an
  idea about what is coming up next. This will make
  them happy and worry-free.

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Follow the Fisher Price example

• Fisher Price is one company I can think of,
  that actually enhanced their user experiences. By
  creating toys that were bulky and oversized, they
  made them easier to use for children. Instead of
  checkboxes and radio buttons, use jumbo sliders,
  giant input fields and bigger buttons that make
  things more visible and simpler for your users.
  This will not only improve your user interaction,
  it will also reduce your bounce rates. While
  asking for information, make sure you make it
  simple and cheeky so that your users get
  interested to complete the task. This will boost
  up your signups, increase your web traffic,
  enhance your online sales and maximize your ROI.

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• Think tablets and smart phones
• With time, people have started changing their
  devices from desktops to laptops and now to
  tablets and smart phones. If you want to enhance
  your user experiences find out if your design
  will work on tablets and smart phones.
• Design your UX in the perfect way
• There are many things you need to consider while
  designing your UX and these include
• The visual hierarchy
• Grouping of content
• Spacing
• Size and positioning
• Try determining all these before you handover the
  project to a designer. Make things simple and
  uniform.

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Collaborate with all the departments

• Your design is not the only thing that will
  provide all the answers to your users. It is
  important to work together with all the
  departments including your clients, the users and
  your internal team. This will help you create an
  amazing user experience, while achieving your
  business objectives.

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Test your website thoroughly

• It is very important to track the performance of
  your website and see where users are dropping
  off. However, make sure this is done by a third
  party to make sure your website is checked
  thoroughly and the outcome of such a test is
  nothing but the truth. These learning will
  thoroughly help you in your next iteration.
• It is not about how well you design your website
  it is about the experience that it provides to
  the user who visits your site. Whether you want
  to do it yourself or go with a Internet Marketing
  Company India or a Web Design Company
  India offers you, this should be your goal at all
  times.

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Contact us today to know more about
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s-to-boost-user-experience/
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