All you need to know about ad mediation

1
All you need to know about ad mediation
2

• Ad mediation
• Most mobile publishers have more inventory than
  they can sell through one ad network or their
  direct sales team.
• To maximize the fill rates and sell more of
  their ad inventory, most publishers work with
  multiple ad networks at the same time.

3

• Ad network performance can also vary for a
  given publisher, with some offering better
  performance in a particular geography or industry
  than another.
• This means some ad networks produce more
  revenue for a publisher than others.
• With ad mediation, publishers can match the
  right ad networks to the right inventory and
  monetize more of their impressions.

4

• Mediation would increases the fill rates,
  maximize eCPMs and help the publishers to get the
  most revenue possible from every impression that
  makes a critical monetization solution for
  publishers.
• Ad mediation is a technology which sends ad
  requests to multiple ad networks to ensure
  publishers to find the best available network to
  fill their ad slots.
• Firstly, publishers rank the ad networks in
  order of preference. Secondly, the mediation
  platform tries the top ad network. If the top ad
  network cant fill the ad request, the mediation
  platform tries the next preferred ad network
  until it fills the request.

5
(No Transcript)
6

• For each ad request, the mediation platform
  chooses the ad network which best matches the
  publishers priorities.
• Often, publishers choose the highest revenue
  option and prioritize the ad network which offers
  the highest eCPM.
• Alternatively, a publisher may give the
  preference to a specific ad network for ad
  requests which are coming from that ad networks
  country of origin.

7

• The important technical benefit of ad mediation
  is the ability to centralize the access to ad
  networks with just one SDK, instead of managing
  hundreds of SDK integrations .
• The single SDK approach allows the publishers
  to add and remove the ad networks through the ad
  mediation platform instead of pushing out an app
  update to all app stores.

8

• To get started
• For a publisher, the first step with an ad
  mediation partner will be to prioritize a list of
  ad networks to which inventory will be allocated.
  
• To do this, publisher can start running a test
  with the mediation platform and place the best
  performing ad networks first.
• Publishers may expect the payments to come
  directly from each ad network. With hundreds of
  ad networks to choose from, mobile publishers
  will find it necessary to choose the ad mediation
  partner to maximize the fill rates and eCPMs.

9

• If you are looking to monetize your app via
  ads, mobile ad mediation is a perfect one.
• With just one SDK integration mobile ad
  mediation lets the app developers setup, manage
  and optimize multiple ad networks and it is an
  app monetization solution.
• App developers who are looking to leverage the
  ad inventory from several ad networks can better
  optimize the revenue generated from their app.

10

• How does ad mediation work?
• The user launches the app and triggers an ad
  request
• The mediation platform receives the users
  parameters
• The mediation platforms optimization engine
  determines which mediated ad source can fill the
  request with the highest CPM.
• The highest paying ad will be served to the
  user.

11
Importance of ad mediation

• Maximize the ad revenue and eCPMs
• The mediation platform checks what CPM all the
  various ad networks are offering and looks for
  the highest one.
• If an ad network offers with higher CPMs, it is
  more likely to win the impression.
• This competition is what guarantees the app
  developers to increase the ad revenue up to 3
  times higher to be exact.

12

• It maximizes the fill rate
• The same is true for fill rate, which is the
  number of ads the ad network serves the
  impressions when compared to the number of ads
  you request.
• Just because your ad requests an ad from a
  given network doesnt mean it is going to be
  served.
• Perhaps the network doesnt have any
  interstitial ads to show to a user in other
  countries at that moment in time.
• But if you connect to multiple ad networks
  through a mobile ad mediation platform, it has a
  much higher chance that one of the networks will
  have an ad available to server to your users??no
  matter where they are located.

13

• This is because each ad network is known to
  have a stronger presence in certain regions.
• So leveraging the several ad networks make sure
  to cover all your bases literally.
• Fill rate is very important because if your
  fill rate is low, it means you are not getting
  the most out of your apps ad inventory.

14

• Reduce SDK bloat
• By having a lot of SDKs integrated may slow
  down your app and affect the performance. If you
  need to manually integrate four or five different
  ad network that would be the case.
• The more SDKs in your app, the more
  inconsistent and the unpredictable the apps user
  experience would be.
• A mediation solution requires just 1 SDK which
  aggregates all those ad networks inside it.
• This would save the coding time and minimizes
  the SDK bloat which is so common today.

15

• Automated optimization
• If you have more than one ad network which is
  integrated into your app, you should manually
  managing your waterfall which means you have set
  an ad network A to serve the ad first and ad
  network B to serve an ad in case ad network A has
  nothing to serve.
• A and B offers different prices at different
  times. That is why most mediation platforms have
  an automated optimization features which uses
  complex algorithms to place the best performing
  ad network at the top of the waterfall in real
  time.

16

• Through this way, the first ad network in the
  waterfall is always going to be the one which
  offers you the most money.
• The algorithm may take many factors for
  consideration which includes eCPM, fill rate and
  more and optimizes it all in real time- something
  which is incredibly difficult for a single app
  developer to do manually.

17
It saves time and resources Ad mediation not
only saves times by integrating SDKs into your
app, it also saves your time by looking after and
manually manages your ad monetization
strategy. Djax ad mediation offers you
incredible benefits to monetize the ads. To know
more information -gtclick here