Title: Lead Generation Agency UK
 1Lead Generation Agency UK
Marketing automation platforms - makes several 
tasks a lot easier, Allows marketers to use their 
time more effectively developing more 
personalized campaigns. 
 2Lead Generation Agency UK
Marketing Automation software is revolutionising 
the way we send out and track online marketing. 
If you send out emails, post social media and 
have a website it is essential you have a central 
system to view  analyse all this activity. By 
using Marketing automation, it makes several 
tasks a lot easier. By doing this it allows 
marketers to use their time more effectively 
developing more personalised campaigns and 
analysing data, which leans towards giving off a 
larger Return of Investment from marketing 
activity and spend. 
 3Lead Generation Agency UK
- The embracing of marketing automation has been 
 high in large B2B businesses over the past few
 years and 2017 will see the tipping point for
 SMEs to bring the software into the mainstream
 and standard within most organisations in a short
 space of time.
- To begin with lets look at some published 
 statistics about the benefits.
- 14.5 increase in Sales productivity 
- Nurtured leads make 47 larger purchases 
- 53 higher conversion rates 
- 12.2 decrease in Marketing overhead 
- 451 increase in qualified leads
4Lead Generation Agency UK
Based on our own experience of running marketing 
automation programmes for a SME client base, we 
outline some of the real benefits Time is 
money Procedures that would usually be carried 
out manually can be automated. By automating 
these processes, it can lead to saving a huge 
amount of time for your marketing teams. This 
could include sending emails or creating social 
media posts However, the set-up of the platform 
is compound and time-consuming. So, do not be 
fooled into thinking its a magic wand, its not 
and it requires work. 
 5Lead Generation Agency UK
Studying the data By having a stronger 
understanding of the precise interests of 
prospects, helps being able to be more technical 
about the way you segment and target different 
audiences. You can be more productive By 
eliminating precious time on repetitive tasks, it 
allows your team to be more creative, focusing on 
more content, design, and campaigns. 
 6Lead Generation Agency UK
Higher conversion rates  sales qualified leads 
(SQLs) The quality of your Leads are likely to 
be much higher as most of the hard work is 
already done in the nurturing stage ensuring the 
prospect is ready to buy. This also makes it 
easier for the person making the phone call to 
the prospect to commit them further. 
 7Lead Generation Agency UK
- Targeted campaigns where you understand your 
 audience
- The main reason for a Marketing Automation 
 platform is to be able to interact on a personal
 level over a set period of time to each and every
 one of your Prospects. It substitutes the need to
 send out individual stand-alone marketing
 campaigns and instead your campaigns can span the
 entire length of the buying cycle.
- The outcomes of this are 
- Increase in web traffic 
- More known website visitors 
- Increase in opt-in email addresses 
- Increased sales conversion rates 
- Increased number of inbound enquiries 
- Improved open and click-through rates
8Great Guns Marketing
Thanks For Reading Address Dukesbridge House, 
23 Duke Street, Reading, Berkshire, RG1 
4SA Phone Number 0118 324 0730 Business Mail 
sales_at_greatgunsmarketing.co.uk Visit Us Today 
https//greatgunsmarketing.co.uk