Digital marketing training institute – ESearch Advisors

1
(No Transcript)
2
(No Transcript)
3
(No Transcript)
4
(No Transcript)
5
(No Transcript)
6
Diploma in Digital Marketing
Course Syllabus

• Unit-I Digital Marketing Overview
• Define Marketing (Traditional)
• Types of Marketing
• Evolution of Marketing
• Aim of Digital Marketing Strategy
• Traditional Vs. Digital Marketing
• Digital Marketing for Employment
• Digital Marketing for Business
• Purpose of Digital Marketing
• y TCEO Strategy
• Digital Marketing Strategy
• y Inbound Marketing Process
• y Marketing Funnel Process
• Features of Digital Marketing Strategy
• How to Identify your Target Audience?
• How to do Competitor Analysis for your Business?
• Unit-II Website
• What is Internet?

7

• Unit-III Search Engine Optimization (SEO) Google
  Bing
• Introduction to Search Engine its types?
• How Search Engine Works?
• Introduction to SEO
• Differentiate between Organic Paid Search.
• What is Search Engine Algorithm?
• What are Keywords and its types?
• How to find the Right Keywords for the Website?
• How SEO is Planned Based on the Website Type?
• y SEO for Static Website
• y SEO for Dynamic Website
• How SEO Benefits for Business?
• Define and Explain Search Engine Ranking Factor
• Define Search Engine Optimization Techniques
• On Page Optimization
• y Define Explain On Page SEO
• y List of Factors which Determine the On Page
  Optimization
• y How to do a Keyword Research and Mapping for a
  Site
• y How does Content Optimization Benefit On Page
  SEO.

8

• y Why Digital Analytics?
• y What is Google Analytics?
• y How Google Analytics Work
• y Google Analytics Setup
• The Google Analytics Layout
• y Navigating Google Analytics
• y Understanding Overview Reports
• y Understanding Full Reports
• y How to Share Reports Based on Analytics
  Metrics.
• Google Analytics Reports
• y Audience Reports
• y Acquisition Reports
• y Behavior Reports
• What is Search Console?
• Why use Search Console?
• y Monitor your Sites Performance in Google
  Search Results
• y Discover How Google Search Engine Measures your
  Site
• Google Tag Manager Overview
• Setup and Installation

9

• Unit IV - SEM (PPC) Google Bing Ads
• Introduction to Pay-Per-Click
• How Paid Search Differs from Organic Search?
• Google Ads Vs. Bing Ads
• Components of Google Bing Ads
• y Keyword Research
• y Account and Billing
• y Campaign its Features
• y Ad Groups
• y Budget Bidding
• y Ad Copies
• y Ad Extensions
• y Landing Pages
• Important Metrics in Google Ads
• y Impressions
• y Clicks
• y CTR
• y Avg. CPC
• y Cost

10

• Unit V - Social Media Optimization (Organic and
  Paid Promotion)
• Facebook - Facts and History
• Facebook Optimization
• y Facebook Profile Setup and Post types
• y Exploring Facebook Account Dashboard
  (Marketplace, Create a Frame Etc)
• y Types of Facebook Pages
• y Facebook Page Creation
• y Page Setup - Profile Photo Cover Photo y
  Types of Page Tabs Custom Page Tabs y Post
  types
• y Facebook Page Settings
• y Publishing Tools
• y Facebook Groups
• y Facebook Group types
• y Facebook Group Creation
• Organic Facebook Marketing
• y Facebook Algorithm and Strategies for Organic
  Post Reach
• y Creating Facebook Marketing Plan
• y Creating Facebook Sales Funnel for Lead
  Generation
• y Types of Facebook Content
• y Strategies to Gain more Page Likes and
  Engagement

11

• y Creating Twitter Marketing Plan
• y Hashtag Strategy
• y Tweet Strategy (Getting Retweets and
  Favourites)
• y How to Tweet and Promote a Product/Service
• y Creating Moments and Promoting a Story
• y Using Twitter Advance Search to Promote Product
• y Using Twitter List for Marketing
• y Growing followers for You/your Brand
• y Using Twitter Live for Marketing (Using
  Periscope App)
• y How to get your Hashtag Trending
• y Analytics Reporting
• Paid Twitter Marketing
• y Twitter Ad Campaigns
• y Promoting Tweet to get App Install
• y Promoting Tweet to Gain more followers
• y Promoting Tweet to get more Engagement
• y Promoting Tweet to get more Video views
• y Promoting Tweet to get more Conversions or
  Website Clicks
• y Promoting Tweet to Reach more People

12

• y Blogging in LinkedIn
• y LinkedIn Posting Strategies
• y LinkedIn Article Publishing
• y Recruiting Talent and Job Search with LinkedIn
• y Job Posting in LinkedIn
• y Finding Candidates with Advanced Search
  Strategy
• y Finding Jobs in LinkedIn
• y LinkedIn Groups
• y Types of Group
• y Creating LinkedIn Group
• y Creating LinkedIn Company Page
• y Setting up the LinkedIn Company Page
• Organic LinkedIn Marketing
• y Creating a Content Marketing Plan for LinkedIn
• y LinkedIn Hashtag Strategy and its Working
• y LinkedIn Posting Strategy in Company Page
• y Strategies to Gain more followers and
  Engagement
• y Utilizing LinkedIn Groups to Generate more
  Leads
• y Lead Generation using Direct Messaging

13

• Snapchat Facts and History
• Snapchat Optimization
• y Creating Snapchat Account and Setting Profile y
  Setting up Snapchat Account for your Business y
  Exploring Snapchat Account Settings
• y Introduction to Bitmoji
• y Creating Personal Customised Bitmoji
• y Introduction to Snapcode
• y Creating and Optimizing Snapcode
• y Integrating Snapcode in Website and Social
  Media
• y Introduction to Snapchat Filters and Lenses
• y Introduction to Snapchat Stories
• Organic Snapchat Marketing
• y Creating Content Marketing Strategy for
  Snapchat
• y Creating Custom Snapchat Filters
• y Strategies to Build followers for your Business
  on Snapchat
• y Creating and Utilizing Snapchat Stories for
  Marketing
• y Analytics Reporting
• Paid Snapchat Marketing
• y Snapchat Advertising
• y Setting up Ads Manager Account in Snapchat

14

• Unit VI Marketing Tools
• Marketing tool introduction
• Working Methodology
• Report Extraction
• Analysis of Report
• Unit VII Content Marketing
• Introduction Scope of Content Marketing
• Storytelling an Introduction
• y Art of Storytelling
• How to Generate Content Ideas
• Planning a Long-Term Content Strategy
• Building a Content Creation Framework
• Becoming an Effective Writer
• Extending the Value of Content through
  Repurposing
• How to Effectively Promote Content
• Analyzing and Measuring your Content
• Developing a Growth Marketing Mentality
• Mini Project - Blog Post

15

• Unit X Online Reputation Management
• Introduction Online Reputation Management (ORM)
• Scope Online Reputation Management
• Tools to Listen Online for Brand Conversations
• Analyzing and Measuring Emotion for a Brand
• Dealing with Negative Conversations
• Creating ORM Strategy
• Activity ORM Response
• Unit XI Online Public Relations
• Introduction to Public Relation Traditional PR?
• What is Online Public Relations?
• Introduction to Social Media in Public Relations
• Social Media - Engagement and Relationship
  Management
• Content Creation and Management
• Research and Evaluation
• Unit XII Affiliate Marketing
• What is Affiliate Marketing?

16

• Unit XIII Lead Generation
• What is a Lead?
• Lead Generation Process Scope
• Lead Qualifying Process
• Mechanics of Lead Generation
• Lead Generation Trends Benchmarks
• Tried-and-True Lead Generation Ideas
• 4 Ls of a Lead Generation Strategy
• Unit XIV Training Support/Guidance for
• Certifications
• Registering Google Certification Program (Free)
• Google Ads Certification
• y Ads Fundamental
• y Search Advertising y Display Advertising y
  Video Advertising
• y Shopping Advertising
• y Mobile Advertising
• Google Analytics Certification
• Hubspot Certifications

17
(No Transcript)
18
(No Transcript)
19
(No Transcript)