MKT 421 Inspiring Innovation--snaptutorial.com

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MKT 421 Inspiring Innovation--snaptutorial.com
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MKT 421 Inspiring Innovation--snaptutorial.com
MKT 421 Assignment Distribution channel Article
Review (sports apparel company) For more
classes visit www.snaptutorial.com   Purpose of
Assignment A well planned distribution channel
system is a key component of the marketing mix
that helps meet customer demands and achieve
company goals. This assignment will analyze the
role channels of distribution have in meeting the
needs of consumers in both a brick and mortar and
online retail setting.
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MKT 421 Inspiring Innovation--snaptutorial.com
MKT 421 Assignment Understanding Marketing and
Customer Relationships (2 Papers) For more
classes visit www.snaptutorial.com   This
Tutorial contains 2 Papers Purpose of
Assignment Understanding marketing as a
multi-step process relying on building successful
customer relationships is essential to helping
organizations grow and achieve their goals. This
assignment defines marketing, the customer value
proposition, and creating mutually beneficial
relationships between the organization and
target, as well as applies these concepts to the
student to create a personal brand.
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MKT 421 Inspiring Innovation--snaptutorial.com
MKT 421 Final Exam Guide (New) For more classes
visit www.snaptutorial.com   1. A __________
is a road map for the marketing activities of an
organization for a specified future time period,
such as one year or five years. marketing
dashboard marketing plan operation plan mission
statement 2. What is meant by
accelerating the process?
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MKT 421 Inspiring Innovation--snaptutorial.com
MKT 421 Final Exam Guide (New, 2017) For more
classes visit www.snaptutorial.com   __________
is best defined as the process of continuously
obtaining information on events happening outside
a company to recognize and interpret possible
trends that affect marketing. Relationship
marketing
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MKT 421 Inspiring Innovation--snaptutorial.com
MKT 421 Final Exam Guide For more classes
visit www.snaptutorial.com   1. Blending
the firm's promotion efforts to convey a complete
and consistent message is the goal of
Sales management communications.
Integrated promotional marketing.
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MKT 421 Inspiring Innovation--snaptutorial.com
MKT 421 Mapping the Product Life Cycle (PLC)
Presentation For more classes
visit www.snaptutorial.com   MKT 421 WEEK 3
Mapping the Product Life Cycle (PLC)
Presentation Purpose of Assignment The Product
Life Cycle (PLC) is a vital component of the
marketing plan. Monitoring products and services
as they flow through this process helps marketing
managers adjust their marketing strategies to
keep products and services thriving
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MKT 421 Inspiring Innovation--snaptutorial.com
MKT 421 Signature Assignment The Entrepreneurial
Marketing Manager For more classes
visit www.snaptutorial.com   Purpose of
Assignment The purpose of this assignment is to
assess marketing concepts and situations from an
entrepreneurial manager's point of view. Concepts
and relationships are discussed with a special
focus on aligning one's ethics and values with
their business actions and understanding the
unique differences in marketing strategy planning
for domestic business versus business abroad.
Assignment Steps Resources Marketing Ch. 7
pg. 177-191 Ch. 16 pg. 438-440 Week 5 vide
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MKT 421 Inspiring Innovation--snaptutorial.com
MKT 421 Solving the Problem Five-Step Marketing
Research Approach Presentation (2 PPT) For more
classes visit www.snaptutorial.com   This
Tutorial contains 2 Presentation The
purpose of this assignment is to place students
in the active role of a marketing manager with a
problem threatening the organization's survival.
Students will respond to a specific scenario that
requires them to address the concepts both
critically and creatively to solve the scenario's
dilemma.
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MKT 421 Inspiring Innovation--snaptutorial.com
MKT 421 Week 1 Discussion Question 1 For more
classes visit www.snaptutorial.com   Select an
organization with which you are familiar. How
does your selected organization use the different
components of the marketing mix? How does the
marketing mix affect the development of your
selected organizations marketing strategy and
tactics? How can your selected organization use
quantifiable elements to evaluate, monitor, and
control marketing effectiveness?
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MKT 421 Inspiring Innovation--snaptutorial.com
MKT 421 Week 1 Discussion Question 2 For more
classes visit www.snaptutorial.com   Assume you
are the newly hired marketing manager of a
company. As you spend time with other peer
marketing managers, you realize that the company
doesnt place an emphasis on planning within the
marketing organization. Why is planning important
in marketing? What are the essential components
of a marketing plan? How would you convince your
supervisor that the marketing department should
produce formal marketing plans?    
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MKT 421 Inspiring Innovation--snaptutorial.com
MKT 421 Week 1 Elevator Pitch (2 Papers) For
more classes visit www.snaptutorial.com   This
Tutorial contains 2 Papers Create a 700-word
elevator pitch that includes the following
Summarize your background and what makes you
unique (your competitive advantage/differentiation
) in a one-paragraph elevator pitch. Identify
three to four companies for whom you want to work
(your target market and how you can fulfill its
needs/wants), and how you think your skill set
will benefit them.
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MKT 421 Inspiring Innovation--snaptutorial.com
MKT 421 Week 1 Individual Assignment Favorite
Brand Paper (2 Papers) For more classes
visit www.snaptutorial.com   This tutorial
contains 2 different papers Write a 750- to
1,000-word paper in which you identify your
favorite brand and explain why it is your
favorite. In the paper you should do the
following Identify a brand about which you are
passionate. Explain a minimum of three reasons
why you are passionate about this brand.
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MKT 421 Inspiring Innovation--snaptutorial.com
MKT 421 Week 2 Assignment Elements Of A Marketing
Plan Paper (New, 2 Papers ) For more classes
visit www.snaptutorial.com   This Tutorial
contains 2 Papers Watch the video case
study "Geek Squad A New Business for a New
Environment." Read the case study discussion on
pp. 88-89 of the Marketing text. Keep this case
study in mind as you complete this assignment.
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MKT 421 Inspiring Innovation--snaptutorial.com
MKT 421 Week 2 Discussion Question 1 For more
classes visit www.snaptutorial.com   What is
marketing research? How has the Internet affected
marketing research? As a part of your answer,
address time, cost, approaches, and validity. Why
is marketing research important to developing
marketing strategy?     -------------------------
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MKT 421 Inspiring Innovation--snaptutorial.com
MKT 421 Week 2 Discussion Question 2 For more
classes visit www.snaptutorial.com   What is
competitive intelligence? What is the importance
of competitive intelligence and analysis in
modern-day marketing? How can a companys
marketing organization ensure that it is able to
identify newly emerging competitors in time to
plan and execute an effective marketing strategy
in response to these competitors?
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MKT 421 Inspiring Innovation--snaptutorial.com
MKT 421 Week 2 Individual Assignment Marketing
Mix Presentation (2 PPT) For more classes
visit www.snaptutorial.com   This Tutorial
contains 2 Different PPT Select a company
currently experiencing marketing
changes.   Create a 6-slide Microsoft
PowerPoint presentation (including a title
slide) that analyzes that company's marketing mix
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MKT 421 Inspiring Innovation--snaptutorial.com
MKT 421 Week 2 Individual Assignment Personal
Branding Plan Paper (2 Papers) For more classes
visit www.snaptutorial.com   This Tutorial
contains 2 Different Papers Write a 750- to
1000-word paper that does the following Summarize
s your background and what makes you unique in a
1-paragraph elevator pitch
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MKT 421 Inspiring Innovation--snaptutorial.com
MKT 421 Week 3 Assignment Positioning
Presentation (New, 2 PPT) For more classes
visit www.snaptutorial.com   This Tutorial
contains 2 Presentations Using the same
company you chose for your Week 2 assignment,
choose a product or service the company offers on
which to focus. Identify the important attributes
for your chosen product and select two key
variables for your perceptual map.
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MKT 421 Inspiring Innovation--snaptutorial.com
MKT 421 Week 3 Discussion Question 1 For more
classes visit www.snaptutorial.com   Select a
product with which you are familiar. What stage
is your selected product at in the product life
cycle? Provide rationale for your answer. Based
on your knowledge of the product life cycle, what
types of changes will occur to your selected
product as it continues through the product life
cycle? How will this affect the marketing of your
selected product?  
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MKT 421 Inspiring Innovation--snaptutorial.com
MKT 421 Week 3 Discussion Question 2 For more
classes visit www.snaptutorial.com   Select a
product or service. Then select three different
organizations that provide your selected product
or service and compare the prices associated with
your selected product or service. What is the
difference between the prices among the different
organizations? What is the rationale for this
difference?
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MKT 421 Inspiring Innovation--snaptutorial.com
MKT 421 Week 3 Individual Assignment Perceptual
Map Presentation For more classes
visit www.snaptutorial.com   This tutorial
contains 2 different papers Review "perceptual
mapping" located on the Week 2 ERR page. Review
the example perceptual map in Exhibit 4-14 in Ch.
4 of Basic Marketing.
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MKT 421 Inspiring Innovation--snaptutorial.com
MKT 421 Week 3 Team Strategy and Positioning
Analysis Part 1 (2 Papers) For more classes
visit www.snaptutorial.com   This Tutorial
contains 2 Papers Select a new product or
service that will be launched by either an
existing organization or one you will create.
Obtain your instructor's approval of your product
or service before beginning this project.
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MKT 421 Inspiring Innovation--snaptutorial.com
MKT 421 Week 4 Assignment Marketing Research
Report (2 Papers) For more classes
visit www.snaptutorial.com   This Tutorial
contains 2 Papers Use the same company from
your Week 2 assignment. Your company has decided
to launch a new line of products. Create a
1,400-word report and include the following
information
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MKT 421 Inspiring Innovation--snaptutorial.com
MKT 421 Week 4 Discussion Question 1 For more
classes visit www.snaptutorial.com   What is a
distribution channel? What is the relationship
between channels of distribution and logistics?
How does geographical location affect your
selection of distribution channels?  
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MKT 421 Inspiring Innovation--snaptutorial.com
MKT 421 Week 4 Discussion Question 2 For more
classes visit www.snaptutorial.com   What are the
similarities and differences between promotional
push strategies and promotional pull strategies?
What is an example of a situation in which an
organization would use a push strategy? What is
an example of a situation in which an
organization would use a pull strategy?    
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MKT 421 Inspiring Innovation--snaptutorial.com
MKT 421 Week 4 Individual Assignment Blue Ocean
Strategy Paper (2 Papers) For more classes
visit www.snaptutorial.com   This Tutorial
contains 2 Different Papers Write a 750- to
1,000-word paper that describes the importance of
blue ocean strategy and identifies a product or
service that would be considered a blue ocean
move. Include the following
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MKT 421 Inspiring Innovation--snaptutorial.com
MKT 421 Week 4 Team Strategy and Positioning
Analysis Part 2 (2 Papers) For more classes
visit www.snaptutorial.com   This Tutorial
contains 2 Papers Use the same product and
organization you identified in your Week 3
Strategy and Positioning Analysis. Develop a
1,750-2000-word analysis that includes
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MKT 421 Inspiring Innovation--snaptutorial.com
MKT 421 Week 5 Discussion Question 1 For more
classes visit www.snaptutorial.com   Florida's
Department of Citrus and a coalition of consumer
groups have launched an attack on your company
for deceptive marketing because your company
markets its SunShine drink as fruit juice even
though the drink contains less than
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MKT 421 Inspiring Innovation--snaptutorial.com
MKT 421 Week 5 Discussion Question 2 For more
classes visit www.snaptutorial.com   You are the
marketing manager for a leading coffee chain.
Your company has made the decision to expand
internationally, specifically into China. What
are some environmental factors that you will need
to consider in marketing your coffee in China?
Which of one of these factors would have the
largest effect on the companys marketing
strategy? Explain why.
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MKT 421 Inspiring Innovation--snaptutorial.com
MKT 421 Week 5 Individual Assignment Map the
Supply Chain Paper For more classes
visit www.snaptutorial.com   This tutorial
contains two sets of Paper Select an industry.
Write a 750- to 1,000-word paper that identifies
each link in the supply chain and the purpose and
value in each.    
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MKT 421 Inspiring Innovation--snaptutorial.com
MKT 421 Week 5 Team Promotional Strategy Paper
and Presentation (2 Papers and 2 PPT) For more
classes visit www.snaptutorial.com   This
Tutorial contains 2 Papers and 2 PPT Prepare
a 15- to 20-slide Microsoft PowerPoint
presentation illustrating your promotional
strategy.
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MKT 421 Inspiring Innovation--snaptutorial.com