Over the last 1 week, you have noticed an anonymous user has been negatively commenting on every article

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• Introduction to Digital Marketing
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• Introduction to Digital Marketing
•  
• 1. You and a friend decide to start-up an online
  catering business, mummyskitchen.com. What would
  you do to ensure the best user-experience for
  your website in terms of design, layout, content,
  SEO? (10 Marks)
•  
• 2. Om Yoga, a Yoga-apparel brand, is a chain of
  physical retail stores across India. While the
  brick and mortar stores are doing well, the
  online presence on OmYoga is close to nothing.
  You are handed the responsibility to come up with
  a digital marketing strategy for OmYoga. What
  will be the various steps you will take to do so?
  (10 Marks)

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• 3. Consider you are a blogger with a follower
  base of 10k users. You are a fitness buff and
  blog about fitness-related content. Typical
  articles on your blog would be about different
  weight-lifting techniques, diet plans to follow
  for muscle gain, common mistakes people make in
  the gym, the best protein supplements in the
  market, etc.
•  
• A) Since you have a significant follower reach of
  10,000, youre looking for ways to monetize your
  blog through Affiliate Marketing. Describe
  step-by step how you would go about it in terms
  of affiliate networks, commission structures, and
  tracking sales made through you. (5 Marks)
•  
• B) Over the last 1 week, you have noticed an
  anonymous user has been negatively commenting on
  every article. His comments are accusing you of
  posting duplicate content, false information. How
  will you manage your Online Reputation? (5 Marks)
  
•  

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