Lameen Witter | Marketing And Innovation

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Marketing And Innovation

• Lameen Witter

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Marketing Innovation

• Lameen Witter

Is it complicated to run an innovative company,
or to hire a team of marketing experts that get
your name out there? The answer is easy neither!
In fact, if you ask leaders, they consider
marketing and innovation as a pair of gears that
work together to move your entrepreneurial
success engine forward. Preferably, innovation
works itself into the totality of your business
culture, and as a result, it moves out into your
product marketing strategy. According to Lameen
Witter, there needs to be a strong network
between innovation and marketing.
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Marketing Innovation

• The Growth Factor

According to experts, modern-day marketing
includes any activity that gets and keeps
customers. However, according to the traditional
view, marketing is specific to advertising or
sales. Basically, marketing extends to influence
customer service and what's needed for the
business to continue creating an advantage and
benefit for the customer. The Growth Factor helps
you to answer the question "What can I do today
to offer my clients a greater advantage or
benefit, to get them closer to the actual result
they desire?" And the answer is the collaboration
of both marketing and innovation team. The
marketing team is on the front of what's working,
what's not and what's needed, while the
innovation teamwork inside and provide ideas and
possible solutions.
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Marketing Innovation

• Develop a Minimum Viable Product

If you build a product, a consumer may come at
least with a little push from your marketing
department, who spent time ensuring the product
visibility. Many times businesses get stuck
thinking that customers "will" come to new
innovations and jump right in head first with a
complete rollout. Sure, youve developed a
brilliant idea, but a great idea alone does not
bring customers. Before spending too much cash,
the best approach is to develop your minimum
viable product (MVP), introduced it in the
market, and build a network between the
innovators, marketers and buyers around further
development and innovation based on the future
possibilities. Marketers and innovators must
collaborate to bring this to market to test,
twist and refine the product based on response
and feedback. The minute the product is
identified as having a probable chance of
success, a wider rollout is vital.
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• Cultivate an Innovation Culture

Regardless of the size, your business is, you
must not ignore both marketing and innovation.
Furthermore, if we take an example of Apple, it
has proven that real innovation is about positive
gains -- not world-changing discoveries.
Therefore, take your MVP into the market without
taking much time and start generating
sales. Every business needs both innovation and
marketing to succeed in the industry. The
ultimate aim of innovation in business is to
provide customers with the best possible
products, services and experiences -- which makes
the marketing process a much simpler task.
Marketing Innovation
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Final Thought
Lameen Witter says innovation and marketing are a
perfect match. To lead the industry you need to
take advantage of both marketing and innovation.
No business can bring incremental results without
only innovation or marketing. Both are essential!
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Thank You

• Lameen Witter

• https//medium.com/lameen-witter