MKT 438 Experience Tradition/newtonhelp.com

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MKT 438 Experience Tradition/newtonhelp.com
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MKT 438 Experience Tradition/newtonhelp.com

• MKT 438 Entire Course
•  
• For more course tutorials visit
• www.newtonhelp.com
•  
• MKT 438 Week 1 Individual Assignment Defining
  Public Relation Paper (2 Papers)
• MKT 438 Week 1 DQ 1
• MKT 438 Week 1 DQ 2
• MKT 438 Week 1 DQ 3
• MKT 438 Week 2 Individual Assignment Public
  Relations Case Study (BP) (2 Papers)
• MKT 438 Week 2 Team Assignment Part I Public
  Relations Campaign (Delta Airlines)
• MKT 438 Week 2 DQ 1
• MKT 438 Week 2 DQ 2

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MKT 438 Experience Tradition/newtonhelp.com

• MKT 438 Final Exam Guide
•  
• For more course tutorials visit
•  
• www.newtonhelp.com
• Complete the Final Examination.
•  
• 1.         The objective of public relations is
  to sell
•  
• 2.         The R-A-C-E approach to defining
  public relations includes the following
  components
•  
• 3.         The job of public relations
  professional is very much that of an
  interpreter, where he interprets
•  

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MKT 438 Experience Tradition/newtonhelp.com

• MKT 438 Week 1 DQ 1
•  
• For more course tutorials visit
•  
• www.newtonhelp.com
• Should a company be concerned with public
  opinion? Why or why not?

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MKT 438 Experience Tradition/newtonhelp.com

• MKT 438 Week 1 DQ 2
•  
• For more course tutorials visit
• www.newtonhelp.com
• Which PR communication tool do you feel is the
  most effective? Why?

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MKT 438 Experience Tradition/newtonhelp.com

• MKT 438 Week 1 DQ 3
•  
• For more course tutorials visit
•  
• www.newtonhelp.com
• What role does PR play in your organization?
  Explain your answer.

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MKT 438 Experience Tradition/newtonhelp.com

• MKT 438 Week 1 Individual Assignment Defining
  Public Relation Paper (2 Papers)
•  
• For more course tutorials visit
•  
• www.newtonhelp.com
• This Tutorial contains 2 Papers
•  Resources University Library, Internet
• Write a 700- to 1,050-word paper in which you
  define PR. Include in
• your paper
• Explain your personal definition of PR and
  definitions from three
• different sources, such as the Public Relations
  Society of

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MKT 438 Experience Tradition/newtonhelp.com

• MKT 438 Week 1 The Role of Public Relations
•  
• For more course tutorials visit
•  
• www.newtonhelp.com
• MKT 438 Week 1 The Role of Public Relations
• Select a company, business, or non-profit
  organization and provide an example about how
  public relations (PR) principles apply.
• Write a 700- to 1,050-word paper in which you
  examine the following
• ? The multiple definitions of Public Relations.

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MKT 438 Experience Tradition/newtonhelp.com

• MKT 438 Week 2 DQ 1
•  
• For more course tutorials visit
•  
• www.newtonhelp.com
• What are some positive and negative aspects of
  publicity?

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MKT 438 Experience Tradition/newtonhelp.com

• MKT 438 Week 2 DQ 2
•  
• For more course tutorials visit
• www.newtonhelp.com
• At what stage of the PR campaign should
  evaluation occur? Explain your answer.  What are
  three types of evaluation techniques used in PR?
  What are examples of each?  

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MKT 438 Experience Tradition/newtonhelp.com

• MKT 438 Week 2 DQ 3
•  
• For more course tutorials visit
•  
• www.newtonhelp.com
• How would PR research impact a PR team?  Give an
  example.

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MKT 438 Experience Tradition/newtonhelp.com

• MKT 438 Week 2 Individual Assignment Public
  Relations Case Study (BP) (2 Papers)
•  
• For more course tutorials visit
•  
• www.newtonhelp.com
• This Tutorial contains 2 Papers
•  
• MKT 438 WEEK 2 Public Relations Case Study
• MKT 438 WEEK 2 Public Relations Case
  Study Resource The Practice of Public
  Relations textbook, University Library, Internet
• After reading the case study BPs Loose Lips
  Sink Credibility Ship (Chapter 1), please answer
  the following questions in a Word document. 

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MKT 438 Experience Tradition/newtonhelp.com

• MKT 438 Week 2 Internal Public Relations
•  
• For more course tutorials visit
•  
• www.newtonhelp.com
• MKT 438 Week 2 Internal Public Relations
• Resource The Practice of Public Relations, Ch.
  11
• Read the Sony Shoots the Messenger Case Study
  on page 242 in The Practice of Public Relations,
  Ch. 11.
• Answer the three questions at the end of the
  chapter located on page 243.
• Write a 1,050- to 1,400-word paper in which you
  describe how the case was handled and provide
  recommended improvements for your client (Sony).
• Include three outside references as well as
  citations with your paper.

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MKT 438 Experience Tradition/newtonhelp.com

• MKT 438 Week 2 Team Assignment Part I Public
  Relations Campaign (Delta Airlines)
•  
• For more course tutorials visit
•  
• www.newtonhelp.com
• Part I Public Relations Campaign MKT 438 WEEK 2
• Resources The Practice of Public
  Relations textbook, University Library, Internet.
• Select a PR scenario from the following list 
• An organization wants to position itself as a
  leader in embracing diversity in the workplace
• An organization is experiencing security issues
  associated with operating on the Internet
• An organization is moving one of its
  manufacturing facilities to another country to
  maximize labor cost reductions

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MKT 438 Experience Tradition/newtonhelp.com

• MKT 438 Week 3 DQ 1
•  
• For more course tutorials visit
•  
• www.newtonhelp.com
• What PR tools are critical in building long-term
  relationships an organization's publics? What are
  the advantages and disadvantages of these tools?

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MKT 438 Experience Tradition/newtonhelp.com

• MKT 438 Week 3 DQ 2
•  
• For more course tutorials visit
•  
• www.newtonhelp.com
• What is your organization's relationship with the
  local, regional, national, and global media? How
  does it impact your organization's PR coverage?

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MKT 438 Experience Tradition/newtonhelp.com

• MKT 438 Week 3 DQ 3
•  
• For more course tutorials visit
•  
• www.newtonhelp.com
• How critical is the internal communications
  process in PR? Explain.
•  

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MKT 438 Experience Tradition/newtonhelp.com

• MKT 438 Week 3 How Organizations Proactively
  Approach and Respond to Social Responsibility
  Sustainability (Microsoft)
•  
• For more course tutorials visit
• www.newtonhelp.com
•  
•  
• MKT 438 Week 3 How Organizations Proactively
  Approach and Respond to Social Responsibility/Sust
  ainability
• Select an organization that has a known interest
  in social responsibility and/or sustainability.
• Write a 1,050- to 1,400-word paper that addresses
  the following questions
• ? Why did you select this organization?
• ? Why do you think this organization is socially
  responsible and/or interested in sustainability?

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MKT 438 Experience Tradition/newtonhelp.com

• MKT 438 Week 3 How Organizations Proactively
  Approach and Respond to Social Responsibility/Sust
  ainability (Starbucks)
•  
• For more course tutorials visit
• www.newtonhelp.com
•  
•  
• MKT 438 Week 3 How Organizations Proactively
  Approach and Respond to Social Responsibility/Sust
  ainability
• Select an organization that has a known interest
  in social responsibility and/or sustainability.
• Write a 1,050- to 1,400-word paper that addresses
  the following questions
• ? Why did you select this organization?
• ? Why do you think this organization is socially
  responsible and/or interested in sustainability?
• ? How does the organization actively demonstrate
  these principles?

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MKT 438 Experience Tradition/newtonhelp.com

• MKT 438 Week 3 Individual Assignment
  Organizational and Societal Functions of Public
  Relations Paper (2 Papers)
•  
• For more course tutorials visit
•  
• www.newtonhelp.com
• is Tutorial contains 2 Papers
•  
• MKT 438 WEEK 3 Organizational and Societal
  Functions of Public Relations Paper
•  
• Resources The Practice of Public
  Relations textbook, University Library, Internet 
• Select an organization with which you are
  familiar, and identify an issue within that
  organization that would have both organizational
  (internal) and societal (external) implications.
• Part I Prepare a 7- to 10-slide PowerPoint
  presentation in which the following is addressed 

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MKT 438 Experience Tradition/newtonhelp.com

• MKT 438 Week 3 Phase 1 Public Relations Campaign
  for a New Product or Service
•  
• For more course tutorials visit
•  
• www.newtonhelp.com
• MKT 438 Week 3 Phase 1 Public Relations Campaign
  for a New Product or Service
• Note This Learning Team assignment has two
  components. You will be completing the first part
  in Week 3 and the second part in Week 4.
• Your public relations firm has been selected to
  develop a promotional campaign for an industry
  that is launching a new product (or service).
• Write a 700- to 1,050-word paper that includes
  the following
• ? A description of the product or service for
  which you will be developing a promotional
  campaign

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MKT 438 Experience Tradition/newtonhelp.com

• MKT 438 Week 3 Team Assignment Part II Public
  Relations Campaign Resources (Delta Airlines)
•  
• For more course tutorials visit
•  
• www.newtonhelp.com
• MKT 438 WEEK 3 Part II Public Relations
  Campaign Resources The Practice of Public
  Relations, textbook, University Library, Internet
• Write a 700- to 1,050-word paper in which you
  recommend strategies to build media relations and
  generate publicity for the organization selected
  in Learning Team Meeting One. Address the
  following in your Strategy Paper
• List objectives for the Public Relations
  Campaign. 

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MKT 438 Experience Tradition/newtonhelp.com

• MKT 438 Week 4 Approach to Crisis Management
  Defending an Organizations Reputation
•  
• For more course tutorials visit
•  
• www.newtonhelp.com
• MKT 438 Week 4 Approach to Crisis Management
  Defending an Organizations Reputation
• Resource The Practice of Public Relations, Ch.
  3, Ch. 5, Ch. 6, Ch. 13, and Ch. 17
• Select one of the following case studies to read
  and do research on from The Practice of Public
  Relations
• ? Race Relations with that Soy Latte? (page 59)
• ? Uber Success Brings PR Problems (page 102)
• ? Ethical Hammer Falls on Daddy Huxtable (page
  124)
• ? Up Your Bucket for a Wonderful Cause (page 287)

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MKT 438 Experience Tradition/newtonhelp.com

• MKT 438 Week 4 DQ 1
•  
• For more course tutorials visit
•  
• www.newtonhelp.com
• Why is it important to integrate anticipated
  crisis responses in an organization's proactive
  PR planning?

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MKT 438 Experience Tradition/newtonhelp.com

• MKT 438 Week 4 DQ 2
•  
• For more course tutorials visit
•  
• www.newtonhelp.com
• What potential effects can a crisis have on an
  organization? Explain your answer.

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MKT 438 Experience Tradition/newtonhelp.com

• MKT 438 Week 4 DQ 3
•  
• For more course tutorials visit
•  
• www.newtonhelp.com
• Read the case on the Exxon Valdex.  What do you
  see as the top PR problems from this case and
  what would you do differently if you were in the
  PR department?

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MKT 438 Experience Tradition/newtonhelp.com

• MKT 438 Week 4 Individual Assignment Effective
  Communication Case Study Analysis
•  
• For more course tutorials visit
• www.newtonhelp.com
• Resource The Practice of Public Relations
• Select one of the following case studies located
  in The Practice of
• Public Relations or a case study assigned or
  approved by faculty
• The Tylenol Murders, Ch. 2
• Exxon Corporations Bad Good Friday, Ch. 5
• The Katrina Kalamity, Ch. 13
• Wendys Fingers a Hoaxer, Ch. 19

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MKT 438 Experience Tradition/newtonhelp.com

• MKT 438 Week 4 Individual Assignment Public
  Relation Case Study ( McDonalds) (2 Papers)
•  
• For more course tutorials visit
•  
• www.newtonhelp.com
• MKT 438 Week 4 Individual Assignment Public
  Relation Case Study ( McDonalds) (2 Papers)

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MKT 438 Experience Tradition/newtonhelp.com

• MKT 438 Week 4 The Tactical Plan for the Public
  Relations Campaign Paper
•  
• For more course tutorials visit
• www.newtonhelp.com
•  
•  
• MKT 438 Week 4 The Tactical Plan for the Public
  Relations Campaign Paper
• Resource The Practice of Public Relations, Ch. 9
  and Ch. 15
• Last weeks assignment dealt with strategic
  approaches in public relations. This weeks
  assignment deals with tactical campaign
  approaches. You will develop an implementation
  plan to execute on the strategy that you have
  developed for your campaign.

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MKT 438 Experience Tradition/newtonhelp.com

• MKT 438 Week 4 The Tactical Plan for the Public
  Relations Campaign Presentation
•  
• For more course tutorials visit
•  
• www.newtonhelp.com
• MKT 438 Week 4 The Tactical Plan for the Public
  Relations Campaign Presentation
• Develop an 8- to 10-slide presentation
  (Microsoft PowerPoint or Prezi) with speaker
  notes that outlines the tactical elements of your
  campaign using all of the information that you
  researched for your paper.
• Format your presentation consistent with APA
  guidelines.

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MKT 438 Experience Tradition/newtonhelp.com

• MKT 438 Week 5 DQ 1
•  
• For more course tutorials visit
•  
• www.newtonhelp.com
• How has technology impacted the dissemination of
  information to global publics?

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MKT 438 Experience Tradition/newtonhelp.com

• MKT 438 Week 5 DQ 2
•  
• For more course tutorials visit
•  
• www.newtonhelp.com
• How can the power of PR influence and change your
  point of view? Is this ethical?

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MKT 438 Experience Tradition/newtonhelp.com

• MKT 438 Week 5 DQ 3
•  
• For more course tutorials visit
•  
• www.newtonhelp.com
• How has globalization, technology, and diversity
  affected PR in the past five years? 

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MKT 438 Experience Tradition/newtonhelp.com

• MKT 438 Week 5 Individual Assignment Managing a
  Crisis Using PR Simulation Summary
•  
• For more course tutorials visit
•  
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• MKT 438 WEEK 5 Managing a Crisis Simulation
•  
• Resources Managing a Crisis Using Public
  Relations simulation
• Complete the simulation. 
• Write a 1,050- to 1,400-word summary answering
  the following questions
• What does proactive planning mean?
• What feedback mechanism should public relations
  develop in this situation? 

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MKT 438 Experience Tradition/newtonhelp.com

• MKT 438 Week 5 Role and Impact of Social Media in
  PR
•  
• For more course tutorials visit
• www.newtonhelp.com
•  
•  
• MKT 438 Week 5 Role and Impact of Social Media in
  PR
• Resource The Practice of Public Relations, Ch.
  10
• Review the Case Dont Mess with the Queen of
  Social Media on page 221 in The Practice of
  Public Relations, Ch. 10, and use the questions
  at the end of the chapter as a basis of your
  discussion.
• Describe what PR recommendations you would have
  for Taylor Swift if you were her Public Relations
  Consultant.
• Incorporate the principles of PR that you have
  learned to date.
• Develop a 700- to 1,050-word recommendation as
  part of your response.

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MKT 438 Experience Tradition/newtonhelp.com

• MKT 438 Week 5 Team Assignment Final Public
  Relations Campaign (Delta Airlines)
•  
• For more course tutorials visit
•  
• www.newtonhelp.com
• Resources The Practice of Public
  Relations, textbook, University Library, Internet
• Part I  Write a 700- to 1,050-word paper that
  will include the following elements in your
  Public Relations Campaign 
• An analysis of the relationship between the
  Public Relations Campaign and marketing within
  the integrated marketing communications program
  of the organization
• A crisis management planIdentify a potential
  crisis related to the public relations campaign
  and outline a plan to address the crisis. Include
  a proactive plan and a plan if it is necessary to
  react to a crisis.

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MKT 438 Experience Tradition/newtonhelp.com