5 Ways to Boost Local Search

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5 Ways to Boost Local Search
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Getting business these days means that you need
to rank well on search engines. But if youre a
small company, a startup, or just lagging behind
your competitors in the marketing budget, youre
going to struggle. Companies with more online
presence and better SEO are always going to rank
higher than yours. So what can you do to
alleviate this? Simple its time to boost your
local searches.
Local searches are simply searches made by
people in your local area. Have you ever typed
something general like accountant or coffee
shop into Google? Itll use your general
location to find nearby accountancy firms or
coffee shops that you can actually get to. Local
searches are one of the best ways for underdog
companies to rise to the top of search rankings,
provided you play the game right. Heres 5 proven
ways to boost your local searches.
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Make Sure Youve Claimed Your Name If you want
to rank at all for searches made locally, you
need to claim your businesss name on
Google. Google My Business handles the whole
local search process, and if your company name
isnt claimed by you, you wont be appearing on
anybodys searches. Make sure your company
description and other details like images
represent you and your company as best as
possible. Get Onto Local Directories Another
basic step thats sometimes missed, adding your
company to local business directories is a must.
Google, Bing, Yahoo!, Yelp and the Yellow Pages
are all options. Master the HTML
Elements Title and meta description tags are
HTML elements that you can customize to reflect
the content youre producing. The text of your
title and description tags is displayed in search
results. Making these titles and meta
descriptions unique and tailored to local
searches doesnt take much effort, and can boost
your local SEO greatly.
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Boost your Local Presence On the link-building
side of things, content is your most powerful
weapon. Reach out to local publications, media
sites, and copywriting services to create content
that hits the pain points of local consumers. You
will not only get coverage and reach new
audiences, but you will also garner relevant
backlinks that push your site up in local
searches. Structured Data Markups This ones a
bit more complicated than the other methods, so
its recommended to bring in the experts for this
one. Google uses a system called Schema, while
most social media sites use Open Graph. These
systems are what allows the search engine
crawlers to interpret your website and rank it.
Adding Local Business Schema to your site with
Google Tag Manager can allow you to tailor your
content and your site for a perfect local search
ranking. Local searches are becoming more and
more important even as the global
village shrinks. If you want your company to
succeed in the global marketplace, you need to
succeed in your home turf too.
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