5 Reasons Why Ignoring SEO Can Affect Your Business

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5 Reasons Why Ignoring SEO Can Affect Your
Business
Straight Up Digital
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About 50 percent of businesses do not have a
viable internet presence. Most of these are older
established businesses that have not yet felt the
need to go digital. The latest SEO news suggests
that these businesses are losing customers to
companies that have a strong internet presence
and a (SEO) search engine optimisation
strategy. The old school suggests that SEO is
too unpredictable takes too long and that their
businesses have done very without this added
expense they consider is unproven, they still
like to use and rely on PPC (pay per
click). Ignoring SEO does not just cost a few
lost sales, but can be financially
disastrous. These are five ways it can affect
your bottom line
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• Measurable results from expenditure
• The facts are that a well done SEO strategy is
  highly measurable, very cost effective and
  probably the best method to ensure your
  businesses future profitably.

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• PPC verse SEO
• PPC is expensive, but you still need a high
  quality website to keep customers.
• Paid traffic (PPC) can have a higher conversion
  rate than that of SEO because it casts a narrower
  net and aims at specific customers.

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• Customer Knowledge
• SEO has a much broader reach and can capture
  leads as well as sales when customers first start
  searching so the net capture rate is much higher.
• It allows you to get a view of your customers
  needs and desires as well as the keywords they
  use so you can further optimise your site.

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• Being Prepared for Algorithm Updates
• The great SEO news is that Googles search engines
  are geared for using SEO Best Practices and
  adhering to them allows you to be in the best
  position for new updates.
• With the Medic update many websites that were
  not SEO lost their rankings and businesses were
  destroyed.

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• Credibility and Trust
• It is a well-known fact that people just do not
  trust paid ads, listings or reviews, an organic
  listing has far more credibility amongst
  searchers. So if you do not have your site search
  engine optimised many people will just not notice
  your listing, even if it is on the first page as
  a paid ad.
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• Well done SEO can dominate the first page of
  peoples searches across the whole industry,
  which gives people confidence and trust in your
  company. When you hardy or never show in organic
  rankings, consumers can become suspicious about
  your quality and business credentials this can
  also adversely affect the results of your PPC ads.

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According to Straight Up Digital, For the best
results possible for any website, use SEO
strategies for all your content including
headings, image descriptions, social media
platforms and anything you post on the internet.
Then add PPC (pay per clicks) such as AdWords
where appropriate so you can maximize the
advantages of both. Creating a webpage, then
sprinkling it with keywords and phrases is ill
advised and will be unlikely to give the results
of a website conceived and made with SEO.
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It is possible and many business sites do run
successfully without a SEO strategy, but in
reality, they are missing out on a great
opportunity, so after careful consideration, it
becomes obvious that they would be much more
successful by implementing a full SEO strategy.
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Thank You
Straight Up Digital
https//www.straightupdigital.com.au