SEO GUIDE

1
SEO GUIDE

• Google seo ranking factor

2
RESPONSIVE WEBSITE

• To rank higher in SERP one must have higher no.
  of users i.e. traffic on website.
• Google will rank those website higher who have
  most no. of clicks as Google think it must be
  providing relevant content to user.
• So if you have responsive website with excellent
  UI UX user will spend more time on
  website.(content is also important factor)

3
ON PAGE SEO

• Just one factor wont help you to rank better in
  SERP. You should also focus on other factor.
• On page seo means optimizing your website
  internally for better user experience.
• On page seo is done for both. E.g. User as well
  as crawler, a Google software.
• E.g. If I am offering digital marketing courses
  in pune, I will target place similar words in
  backend as well as front end of website.

4
OFF PAGE SEO

• Making internal changes are not sufficient as it
  only shows your website contain relevant data.
  But its not sufficient Google to rank you.
• Google need trust factor from other website
  users that you actually provide quality content
  to user and fulfill need of users.
• So you must share submit or promote your
  website on other website. It will be considered
  as link building techniques which will provide
  back links to your website eventually increase
  trust score as well as traffic from other
  sources.

5
LOCAL SEO

• Local seo is also important factor. As it give
  visibility of your business to nearby user if
  they are searching product/services relevant to
  your business.
• Local seo is a part of SEO and gives you location
  advantage of Google algorithm.
• Local seo can be optimized by creating and
  updating Google my business page and other local
  listing in online business directories.

6
GOOGLE ADWORDS

• Google ads are paid online advertisement which
  appear next to relevant searches.
• Google ads directly dont affect your organic
  search ranking. But it help you to discover new
  keywords for your business.
• Google adwords can help keep the brand top of
  mind and encourages someone someone to click on
  an organic SEO listing.