Difference between marketing, advertising and brand communication

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DIFFERENCE BETWEEN MARKETING, ADVERTISING AND
BRAND COMMUNICATION
NEWTON CONSULTING
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MARKETING
Marketing is a collective term given to the
action of promoting and selling
products/services, including market research and
advertising. It entails all the process right
from identifying the market demand, consumer
needs, to developing a product/service, to
performing business analysis, devising brand
strategy, to doing promotions, advertising, and
to finally selling the product or service.
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ADVERTISING
Advertising, on the other hand, involves making
consumers aware about the product or service.
But, how will you educate your target customers
about your product/service? This is where
advertising comes into the picture. Through
advertising you are educating the audience about
your product/service. For example TV
commercials, Magazine/Newspaper ads, social
media, etc.
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BRAND COMMUNICATION
Brand Communication entails the content part of
advertising which forms a decisive factor in
inducing a purchase. Brand communication sets the
tone of your product/service. In simple terms, it
tells the consumer about your product/service as
in how it can be of any value to them. Based on
the communication, customers decide whether to
make the purchase or not.
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